sl.oldi
Member
VW Currywurst is cult .... Whenever we went to the VW plant in Wolfsburg to pick up a new car, it was always a must to go to the VW restaurant to eat a currywurst or two. .... 30 / 40 years ago until todayThat move by crisis-hit German carmaker VW is far from being an act of desperation, though, like some readers might infer from the above comment by our forum’s top Germany-bashing poster: While VW’s car sales have been declining, its signature sausage is in fact wildly popular, sold internationally and even has its own Volkswagen Original Part number - 199 398 500 A.
The FAZ title is somewhat misleading, though, as the iconic sausage as such is already being sold in select supermarkets as well as online - the soon-to-be-launched novelty is going to be a ready-to-eat-once-heated version, cut up and slathered in VW’s secret recipe sauce (a special ketchup produced exclusively for VW by Develey and listed as Volkswagen Originalteil 199 398 500 B.)
https://de.m.wikipedia.org/wiki/Volkswagen-Currywurst (German)
https://en.m.wikipedia.org/wiki/Volkswagen_currywurst (English)
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German carmaker Volkswagen's in-house sausage brand sets sales record
The core car business is weakening, but German auto giant Volkswagen (VW) was able to set a sales record for an unexpected product in 2024: sausages. Volkswagen's line of sausages saw 8,552,000 units sold in 2024 in canteens and supermarkets. That includes VW's packaged currywurst, a much-loved...www.yahoo.com
“For the flagship VW brand, the sausages are by far the best-selling product. In 2024, the 8.5 million sausages compared to around 5.2 million cars and vans with the VW logo.”
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