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I have mentioned this before but given the lack of traction that has attached to the OnSemi, Infineon and Microchip partnership reveals together with the consistent doubting of the Mercedes Benz partnership I will bring it up again:
At a higher cognitive level, negative stimuli are hypothesized to carry greater informational value than positive stimuli, and to thus require greater attention and cognitive processing (see
Peeters & Czapinski, 1990). Accordingly, adults spend more time looking at negative than at positive stimuli, perceive negative stimuli to be more complex than positive ones, and form more complex cognitive representations of negative than of positive stimuli (e.g.,
Ducette & Soucar, 1974;
Fiske, 1980;
H. Miller & Bieri, 1965).
At a still more complex level of psychological functioning, the negativity bias has also repeatedly been revealed in adults' judgment and decision-making. When making judgments, people consistently weight the negative aspects of an event or stimulus more heavily than the positive aspects (
Kahneman and Tversky, 1984; see
Peeters & Czapinski, 1990, for a review). This is also true of impression-formation: when given descriptions of a hypothetical person's moral and immoral behaviors, or adjectives describing the person's good and bad traits, subjects process and use the negative more than the positive information in arriving at a final impression of the person, even when the positive and negative information are equally intense (see
Abelson & Kanouse, 1966;
Fiske & Taylor, 1991;
Kanouse & Hanson, 1972; but see
Skowronski & Carlston, 1987). Furthermore, people need less negative trait information to make trait inferences about others (
Aloise, 1993; see also
N. H. Anderson, 1965, and
Czapinski, 1988).
There is also recent neuroscientific evidence for a negativity bias (e.g.,
Ito, Larsen, Smith, & Cacioppo, 1998;
Schupp et al., 2004). For example,
Ito, Larsen, et al. (1998) measured undergraduate students' event-related brain potentials (ERPs) as they showed them neutral pictures (as a kind of context) embedded with occasional positive or negative pictures (targets). The major ERP component of interest was a late positive potential (LPP), which is typically enhanced in response to evaluatively inconsistent targets (e.g., a positive stimulus embedded in a sequence of neutral stimuli) as compared to evaluatively consistent targets (e.g., a positive stimulus embedded in a sequence of positive stimuli;
Cacioppo, Crites, & Gardner, 1996). As expected, Ito, Larsen, et al. found LPP enhancement in response to evaluatively inconsistent targets, both when targets were positive and when they were negative. Importantly, though, they found that the LPPs elicited by the negative pictures were significantly larger in amplitude than the LPPs elicited by the positive pictures despite the fact that both positive and negative pictures were equally probable, equally evaluatively extreme, and equally arousing. Similarly,
Crites, Cacioppo, Gardner, and Berntson's (1995) data, when re-examined by
Cacioppo, Gardner, and Berntson (1999), revealed larger-amplitude LPPs to negative stimuli embedded in a sequence of positive stimuli as compared to the reverse. Furthermore, even when subjects are not asked to explicitly evaluate the valence of stimuli, negative stimuli implicitly receive greater neural processing (as reflected in an enhanced LPP) than do positive stimuli"
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3652533/
My opinion only DYOR
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Abstract
There is ample empirical evidence for an asymmetry in the way that adults use positive versus negative information to make sense of their world; specifically, across an array of psychological situations and tasks, adults display a negativity bias, or the propensity to attend to, learn from, and use negative information far more than positive information...At a higher cognitive level, negative stimuli are hypothesized to carry greater informational value than positive stimuli, and to thus require greater attention and cognitive processing (see




At a still more complex level of psychological functioning, the negativity bias has also repeatedly been revealed in adults' judgment and decision-making. When making judgments, people consistently weight the negative aspects of an event or stimulus more heavily than the positive aspects (









There is also recent neuroscientific evidence for a negativity bias (e.g.,







My opinion only DYOR
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