Episode description
Magnus Östberg is the top software executive at Mercedes-Benz. In the FUTURE MOVES podcast, he talks about MB.OS, the automaker's upcoming operating system, and explains what digital luxury is. We also talk about new forms of vehicle personalization and how gaming culture will shape the car of the future.
Magnus Östberg talks about these topics in the FUTURE MOVES podcast:
... his job as Chief Software Officer at Mercedes (
) ... the race to catch up by German carmakers in the IT sector () ... the launch of Mercedes' own operating system MB. OS () ... the use of software originating from the gaming sector () ... how Mercedes-Benz wants to define digital luxury () ... how its own UX will stand up to Apple and Google () ... confidence in the security of AVs and V2X communications () ... digital services and new ways to make money () ... the importance of partnerships with tech giants () ... Why a cross-manufacturer OS didn't work out () ... the growing importance of car personalization () ... ever-shorter innovation cycles in the auto industry () ... "skins" for cars and collaborations with fashion brands () ... the potential of augmented reality in cars () ... its "mix of the week" ()
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