Feel your pain mate. I have had a few tough conversations with my wife as well. She is handling this downturn extremely well. Did your wife feel good about buying brainchip at a much higher prize? If so. Re affirm the mile stone and work that Brainchip has achieved since that point. Did you have a sales strategy? Like for example, me and the wife agreed to hold to 2025 after the Mercedes news. If you had a year in mind, then remind her that even though the share price would have been much higher at this point, you still would not have been liquidating your holdings based on your plan. This might give her a sense of peace of mind that it doesn’t matter where the SP is until your goal to hold past a certain time frame.
Allow your wife to express her concerns and sympathise with her feelings. Then help her understand why you are excited by the company and the technology and why you believe the SP is not a true reflection of who the company is, what they have achieved and where they are expected to be in the future.
Going through financial pressure like we all are experiencing today is hard on everyone to varying degrees. But by opening up the conversation and looking at the situation with facts and perspective, hopefully we can take some of the emotions away from the equation.
Again, I feel the pain, and wish you and the wife a prosperous long future together