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charmander
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BrainChip Selects IPro Silicon IP to Serve Israel’s High Growth AI Market
Mon, June 26, 2023 at 7:30 AM GMT+10·4 min read
In this article:
- BRN.AX
-2.82%
- BCHPY
0.00%
- BRCHF
-7.32%
LAGUNA HILLS, Calif., June 25, 2023--(BUSINESS WIRE)--BrainChip Holdings Ltd (ASX: BRN, OTCQX: BRCHF, ADR: BCHPY), the world’s first commercial producer of ultra-low power, fully digital, event-based, neuromorphic AI IP, has selected IPro Silicon IP Ltd. to expand its sales presence in Israel.
IPro has served Israel’s chip design community through best-in-class IP partnerships and first-class support. As a trusted sales source, IPro collaborates with customers by learning their exacting needs and providing world-class products that enable them to reach the market with state-of-the-art solutions fast.
IPro will offer BrainChip’s first-to-market, fully digital neuromorphic processor IP, Akida™, as part of its portfolio to enable Edge AI processing with unparalleled performance, precision, and economy of energy. Akida’s fully customizable, event-based AI neural processor provides the scalable architecture and small footprint required to boost efficiency by orders of magnitude, allowing SoC designers to overlay any of the traditional dynamic voltage and frequency scaling for further optimization. Greater AI performance at the Edge, untethered from the cloud, is a key enabler for the growth of the Artificial Intelligence of Things (AIoT) market that is expected to be over a trillion dollars by 2030.
"We have a long tradition of partnering with IP leaders from around the world and ensuring successful implementations of their technology in our customers’ fabless designs," said Mauro Diamant, GM of IPro. "With the addition of Akida’s efficient edge AI architecture that is easy to evaluate, design, develop and deploy, we are enabling our customers to deliver more innovative Edge AI solutions. We are pleased that BrainChip has selected IPro to be its sales representative in Israel and look forward to our mutual success, as well as that of our customers."
"As BrainChip takes its leading AI technology into key new markets, it is imperative that we build local representation that can support customers and accelerate innovation," said Chris Stevens, BrainChip's Vice President of worldwide sales. "By joining forces with IPro, we are better positioned to serve the Israeli marketplace, delivering easy access to BrainChip’s Akida technology to this hotbed of technological innovation thereby accelerating the progress of AIoT."
Quatrojos
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I wonder what happened with the Eastronics partnership announced 8 March 2022:
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BrainChip Selects IPro Silicon IP to Serve Israel’s High Growth AI Market
Mon, June 26, 2023 at 7:30 AM GMT+10·4 min read
In this article:
- BRN.AX
-2.82%
- BCHPY
0.00%
- BRCHF
-7.32%
LAGUNA HILLS, Calif., June 25, 2023--(BUSINESS WIRE)--BrainChip Holdings Ltd (ASX: BRN, OTCQX: BRCHF, ADR: BCHPY), the world’s first commercial producer of ultra-low power, fully digital, event-based, neuromorphic AI IP, has selected IPro Silicon IP Ltd. to expand its sales presence in Israel.
IPro has served Israel’s chip design community through best-in-class IP partnerships and first-class support. As a trusted sales source, IPro collaborates with customers by learning their exacting needs and providing world-class products that enable them to reach the market with state-of-the-art solutions fast.
IPro will offer BrainChip’s first-to-market, fully digital neuromorphic processor IP, Akida™, as part of its portfolio to enable Edge AI processing with unparalleled performance, precision, and economy of energy. Akida’s fully customizable, event-based AI neural processor provides the scalable architecture and small footprint required to boost efficiency by orders of magnitude, allowing SoC designers to overlay any of the traditional dynamic voltage and frequency scaling for further optimization. Greater AI performance at the Edge, untethered from the cloud, is a key enabler for the growth of the Artificial Intelligence of Things (AIoT) market that is expected to be over a trillion dollars by 2030.
"We have a long tradition of partnering with IP leaders from around the world and ensuring successful implementations of their technology in our customers’ fabless designs," said Mauro Diamant, GM of IPro. "With the addition of Akida’s efficient edge AI architecture that is easy to evaluate, design, develop and deploy, we are enabling our customers to deliver more innovative Edge AI solutions. We are pleased that BrainChip has selected IPro to be its sales representative in Israel and look forward to our mutual success, as well as that of our customers."
"As BrainChip takes its leading AI technology into key new markets, it is imperative that we build local representation that can support customers and accelerate innovation," said Chris Stevens, BrainChip's Vice President of worldwide sales. "By joining forces with IPro, we are better positioned to serve the Israeli marketplace, delivering easy access to BrainChip’s Akida technology to this hotbed of technological innovation thereby accelerating the progress of AIoT."
BrainChip Continues Expansion with Sales Partnerships in New Geographic Markets
via Buisness Wire - announced new sales partnerships in Europe and Israel that will further expand the commercial reach of its Akida™
brainchip.com
This, for me, shows a lack of communication to shareholders...
supersonic001
Regular
BrainChip Selects IPro Silicon IP to Serve Israel’s High Growth AI Market | BrainChip
BrainChip Selects IPro Silicon IP to Serve Israel’s high growth AI market https://lnkd.in/gA7M7EUW
For me it shows Eastronics weren't doing their job and have perhaps been dumped by BRN for a better option. Or we're now using both?I wonder what happened with the Eastronics partnership announced 8 March 2022:
BrainChip Continues Expansion with Sales Partnerships in New Geographic Markets
via Buisness Wire - announced new sales partnerships in Europe and Israel that will further expand the commercial reach of its Akida™
This, for me, shows a lack of communication to shareholders...
DollazAndSense
Regular
@TECH posted this a while back -I wonder what happened with the Eastronics partnership announced 8 March 2022:
BrainChip Continues Expansion with Sales Partnerships in New Geographic Markets
via Buisness Wire - announced new sales partnerships in Europe and Israel that will further expand the commercial reach of its Akida™
This, for me, shows a lack of communication to shareholders...
“About a month ago I asked the company, Tony in this case, why Eastronics had been removed from the company's website
and the answer that I received at the time didn't add up, or more to the point, actually make any sense.
So, I re-asked the question, and this was the response yesterday.
"I asked our CFO Ken Scarince, and he confirmed that we ended our relationship with Eastronics back in October. Further to Ken’s confirmation, Chris Stevens our VP of Sales confirmed via email that he terminated the relationship with Eastronics shortly after he came on board."
"I’m not going to provide specific reasons for the decision, but such decisions are taken for a variety of reasons including, but not limited to, budgetary considerations, strategic realignment and non-performance."”
DerAktienDude
Regular
Jesus Christ the website looks awful
"The system is constantly learning.." And there-in lies the spin.It's worth noting that the use case in this article is one which has been specifically mentioned by the company.
Early Forest Fire Detection Using Sensors
Silvanet, an early forest fire detection system, uses small sensors to prevent forest fires and protect people, animals, and the environment. Read more!bit.ly
View attachment 38871
View attachment 38874 View attachment 38875
We are meant to think that the chip learns. But of course it's connected to a server and needs to be trained, so no Akida.
In fact, it's just an example of a niche we missed out on.
FrederikSchack
Regular
Not even close to simple and it can take many years from discovery to production.
Damo4
Regular
Jesus Christ the website looks awful
Not a dig at Israel but a few of the companies I used to work with from there had similar styles of website.
I guess they just market things differently.
overpup
Regular
1997 Called... They want their template backJesus Christ the website looks awful
Townyj
Ermahgerd
It reminds me of my old Myspace Acc.. just missing some sparkles around the border.
rgupta
Regular
I assume LKE and BRN is different as both of them lack sufficient revenue.
So asx holders are not very favourable to non income generating companies. May be !
rgupta
Regular
I don't know whether I am right or wrong but Chris Steven had done 1st sales deal for brianchip and that too without any revenue.
I assume it is more like partnership and ecosystem and should be aligned to Rob Telson.
But of late Rob is not in much limelight either!
AARONASX
Holding onto what I've got
It might not be much to look at...but once upon a time their was a small Australia company trying to do the same (while a bit better page) and was mocked back then, still is depending on who you ask. End of the day if they fulfill their role then I am happy.
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Pappagolla
Regular
Why do people overlay the superhero music to things like this? Makes absolutely no sense.
It's a mindset of "let's focus on the product and not the marketing"..be thankful that the English was correct! Israel is the startup nation, don't forget that..Bought another 10K just now..couldn't resist these prices. Might take a while, but we shall get there...
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