I disagree with this, respectfully of course!
Akida, what does that even mean? Prior to owning Brainchip shares, I had no idea that akida was the greek work for spike.
Now, knowing as I do know that akida is based on a spiking neural network, akida makes sense for the product name.
For the company though, as a producer artificial intelligence IP inspired by the human brain, Brainchip makes complete sense for the company name.
I don't need to know what a neural network or a spike is to understand what "Brainchip" means.
The name Brainchip has also, by pure chance, worked well for us in regards to raising awareness of the company because of it's likeness to Neuralink. You would have all seen articles about Neuralink on twitter. If you google "elon musk neuralink" there are hundreds of articles and videos which refer to Elon's chip as "brain chip".
All good reasons why Brainchip is a great company name.
I too like Brainchip although would prefer it BrainChip.
The main thing I like about it is, it's just so easy to remember.
It is a concept which already has an innate depth of meaning (at least in the west) and is also a little science fiction which adds to the memorability and also lends it a certain panache and geek sheik.
It is also a universally understandable conception in one word and was indeed the first thing to grab my curiosity when I first stumbled upon it, a 'coons age ago.
You don't need to be a nerd or highly technically literate to appreciate an easy idea of just what our Company is going for.
Granted, a little research will soon perhaps dispel the idea that we are
not in actuality Cyberdyne incarnate, but by then many are hooked by the perhaps dimly grasped potential and the vague understanding that one may just have stumbled upon a next generation behemoth in the making.
I also like AKIDA as a name for our first line of product, although personally wish they could have kept our synapse logo.
I understand the more "perhaps" corporate rebrand and whilst I appreciate its "professionalism" liked the whimsy of the logo which is not language specific much like Apple's now eponymous symbol.
I think Elon has a touch of the marketing genius in the names he chooses to represent his organisations....
PayPal, Tesla, Space X, Neuralink etc.... again, all somewhat recognisable at first glance and indeed first contact.
I am glad that with Brainchip, we have stolen a march on him, in this instance.