Whilst MMGA's bit-size presentation might be appealing and scannable it doesn't bear closer scrutiny. Kinda important when appraising serious financial proposals.The problem is mate, AVZ have a communication problem.
They are shit at it. And I'm not talking about the obvious "lack of" problem.
Let me elaborate.
If you look at MMGA and how they have presented their argument they have done a very good at coming across as professional and well reasoned despite what we informed shareholders know about them. Their website is slick. Their mail-outs are on brand and every bit of comms is cohesive and instantly recognisable when you see it. There is a personality there. (even though we know the personalities behind the media are nefarious ).
Additionally, the information presented is easily digested in small packages within the website or mail-outs. It's "snackable" as we say, so you don't get lost in any verbose, boring, mumbo jumbo. Very easy to scan and get the gist. Plus they do it all without personal attack or being abusive or swearing.
Now let's hop over to how AVZ do it, which is basically me copying and pasting from the above paragraph. Verbose, boring, mumbo jumbo. Basically a big TLDR every time. And yes, yes ,yes, I do get it. They need to do things this way as a requirement to shareholders but they could've also added to these releases and take a leaf out of the most basic advertising principles manual which is have a personality and keep it simple because most people don't have the bandwidth to do their own shit in the daily let alone digest reams of verbose, boring, mumbo jumbo. Especially when it looks like it has the personality of a dial tone.
I've offered to help Nigel before, via proxy and never heard a sniff back so I don't know how to solve it but what I do know is if I was an uninitiated Shareholder, who's not across the entire saga and I was trying to make sense of why I can't access my money and I get the choice of "apparently" clear, concise, visually appealing solution on a way forward > up against multi-paged A4 announcements which seems too much to understand, with no brand or personality and a bunch of potty mouthed, ALL CAPS twitter warriors seemingly aligning with them... I know which side I identify with.
AVZ really need to get with the program on comms. They've had two years to work on this and still to this day all we get is a bloody green chameleon as an offering of top notch graphics.
*as a side note I think I've worked out who is behind MMGA. Take a look at Tantalex website. Notice any similarities?
Sent them an email today seeking further information on one of their claims and the email bounced...their recommended hyperlink didnt fully resolve and generated a DNS error lol.
As for adopting a polarising name likely to annoy Trump-hating holders, sheer marketing genius. And along with the gauche green theme it all screams teenage Web design IMO.