I like it! And like how they have finally put the words Mercedes-Benz in the customer section and not just the logo!
Hi MD........I would like to point out that I have placed two or possibly three posts over a number of years just after the
announcement was made by Mercedes in January 2022, where I referenced that I had asked Peter directly if we (Brainchip)
could comment on our relationship with Mercedes, and he advised me back then that Mercedes Benz were a customer, so it
shouldn't come as some sort of surprise, but I agree with you that the communication has finally been confirmed as such on
our official website.
All positive in my opinion.... kind regards Tech.
FYI: BrainChip’s use of that emblem-word-combo in the customer section is actually not as novel as you think it is.
While it is true that the words “Mercedes-Benz” didn’t show up in the “Trusted by…”-banner on the website prior to its overhaul, the combination of the Mercedes-Stern (that’s how we call the iconic logo in German; it literally means “Mercedes star”) and the words “Mercedes-Benz” had already been used in public by our company in the “BrainChip customers” context as early as May 2024, when Chris Jones (who has since left the company) gave a presentation at last year’s Embedded Vision Summit:
https://thestockexchange.com.au/threads/brn-discussion-ongoing.1/post-427491
And the evidence of BrainChip publicly confirming that MB were a customer actually dates back to at least September 2023, when Sean Hehir referred to MB as one of their “Marquee EAP
customers” in a presentation for Oppenheimer investors, the recording of which can be watched by anyone on YouTube.
Also have a look at the presentation slide preceding the one where our CEO talks about Mercedes-Benz being one of our Marquee EAP customers - voilà, both logo and brand name in combination:
So I don’t take the recent minor change on our website as a sign of an upcoming price-sensitive BRN-MB ASX announcement, as some here and elsewhere seem to expect or at least hope for.
As I’ve repeatedly stated before, I do not see Mercedes-Benz selling serial cars that boast neuromorphic technology any time soon. And I honestly don’t see how anyone could still expect the opposite, given what MB posted on LinkedIn in January in response to a BRN shareholder’s query in the comment section (“Regarding the second question, we’re currently looking into Neuromorphic Computing as part of a research project. Depending on the further development progress, integration could become possible within a timeframe of 5 to 10 years.” cf.
https://thestockexchange.com.au/threads/brn-discussion-ongoing.1/post-449452)
Speaking of the Mercedes-Stern: In mid-April, Mercedes-Benz quietly adopted a redesign of their iconic three-pointed star logo for their print and digital communication - a minimalist, monochrome flat version. It now comes in 2D white or 2D black rather than the familiar 3D metallic silver. However, vehicles will continue to be adorned by the classic three-dimensional emblem in chrome, which will also still be used as an architectural element at trade shows.
Mercedes-Benz zeigt seinen berühmten Stern ab sofort im 2D-Look – digital flach, analog glänzend. Was hinter dem Designwechsel steckt.
www.ingenieur.de
For those interested who do not speak German, here is a link to an article in English:
Munich news, health insurance, technology, jobs and other topics for expatriates. The Eye Newspapers covers daily news and offers services for foreigners.
themunicheye.com
But now back to our Marquee EAP customers.
@manny100 has repeatedly posted about periodically confirming with our company that we retain a “commercial relationship” with all the Marquee brands listed on our website.
Here’s one such post, which is about six weeks old, so the info provided should have been fairly up-to-date at the time:
I continue to consider the terms “commercial relationship” or “commercial engagement” wishy-washy, as they’ve never been properly defined and - as far as I am aware of - seem to have been used only in private communication between our company and enquiring shareholders, not in public presentations or on our website.
(And generally speaking, I personally wouldn’t automatically expect all customers listed on a company’s website to be current customers - after all, why not use illustrious names of past customers as well when promoting your own brand?)
What is very interesting now is the fact that with the launch of the redesigned BrainChip website, one previously confirmed Marquee EAP customer has suddenly vanished into thin air: For some reason, VORAGO Technologies is no longer listed as a customer of ours on the landing page (even though it still gets a mention on the Investor Relations page, which is possibly pre-mid-December 2024 copy and paste content, though, that hasn’t been updated, given the Frontgrade Gaisler IP license is not yet reflected, cf.
https://investor.brainchip.com/):
Another sloppy mistake that hasn’t yet been rectified or is there more to it?
As I remarked a week or so ago, the
Partners section on the BrainChip landing page is still missing EDGX, MulticoreWare, MYW.AI and NEUROBUS - and also ANT61, by the way, which strangely doesn’t even show up under Solutions Enablement Partners (like the others do).
It seems odd, though, that VORAGO was simply forgotten, as the
Customers section is not exactly huge.
So, let’s assume it was deliberately removed, then.
… But why now, after all these years?
To the best of my knowledge there has never been a SBIR II phase involving both VORAGO and Akida.
Yet, VORAGO continued to be listed as one of our marquee brands for years:
Correct me if I am wrong, but so far, we haven’t heard anything about a SBIR II phase of that Vorago Technologies (previously Silicon Space Technology Corporation) proposal with Jim Carlquist as principal investigator, and a search on NASA’s website didn’t yield any relevant results beyond said SBIR I CNN RNN project, for which BrainChip received a one-time payment of US$ 50,000 from NASA on 21 Dec 2020 according to
https://www.usaspending.gov/award/CONT_AWD_80NSSC21P0633_8000_-NONE-_-NONE-
Maybe VORAGO never formally updated BrainChip on their progress, so our company considered it an ongoing “commercial relationship” of an EAP customer until they were recently formally notified by VORAGO that they would no longer pursue further research based on the completed SBIR I phase?
I noticed that the launch of our redesigned website coincided with an announcement of a strategic collaboration between VORAGO and Frontgrade Technologies (the US parent company of our Sweden-based partner Frontgrade Gaisler), but that doesn’t explain why VORAGO would simultaneously have ceased to be a BrainChip customer?
Relationship focuses on co-developing high-performance, radiation-hardened computing systems for next-generation space missions
www.frontgrade.com
1. Cost-Cutting Measure
Restructuring / Strategic Shift
Loss of Market Confidence or Messaging Clarity
Personal or Role-Specific Reasons
www.forbes.com
www.linkedin.com
is next week’s Augmented World Expo in Long Beach, CA, where BrainChip will be exhibiting and demoing the TENNs Eye-Tracking Model:
brainchip.com
Strategic partnerships are already in place
Strong IP moat & unique technology
Since we’re already writing fantasy scenarios… why not make it 10 US dollars?
