Hopefully this Mercedes Benz upgrade includes Akida as one of the many EQXX innovations being rolled out
๐ง๐ต๐ฒ ๐๐ฐ๐ผ๐ป๐ผ๐บ๐ถ๐ฐ๐ ๐ผ๐ณ ๐๐ฒ๐๐ถ๐ฟ๐ฒ BIG NEWS TODAY. We, at Mercedes-Benz AG, are repositioning our portfolio within our host of strong brands. Thatโฆ
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๐ง๐ต๐ฒ ๐๐ฐ๐ผ๐ป๐ผ๐บ๐ถ๐ฐ๐ ๐ผ๐ณ ๐๐ฒ๐๐ถ๐ฟ๐ฒ
BIG NEWS TODAY.
We, at Mercedes-Benz AG, are repositioning our portfolio within our host of strong brands. That means, each Mercedes brand offers the ultimate synergy of #technology and #luxury in its own distinct way.
Our brand is a huge asset, and our finest products generate incredible #desire. So, we have a responsibility to use this to reset our economic equation. If we focus on the top end and make sure our products are truly outstanding, then we expect to be a much more profitable company.
Letโs look in more detail at what recutting and polishing our portfolio means:
โข We have decided to upgrade our entire product range. With the next generation of vehicles, we are also redefining the entry point into the Mercedes-Benz portfolio.
โข The vehicles of our ๐๐ป๐๐ฟ๐ ๐๐๐
๐๐ฟ๐ ๐๐ฒ๐ด๐บ๐ฒ๐ป๐ will be based on the MB.OS software architecture for the first time. They will feature many innovations that stem from the technology programme behind the #VISIONEQXX.
โข As part of this, we are refocusing our portfolio and reducing complexity and we will achieve this with a smaller number of alternatives: Instead of seven, we plan to offer four models in this segment.
โข We also intend to elevate these #nextgeneration cars through added-value features, finishes and technology.
โข And we intend to grow and refine our ๐๐ผ๐ฟ๐ฒ ๐๐๐
๐๐ฟ๐ ๐๐ฒ๐ด๐บ๐ฒ๐ป๐ with electric and ICE models and variants.
โข At the end of the year, weโll present our new E-Class, which will hit the market next year. We believe it will refine our Core Luxury segment with fantastic levels of comfort, convenience and digital tech.
โข We are also working to bring innovative new products that will open up new segments. For example, we plan to offer an additional model based on our EVA2 platform designed specifically for the Chinese market. This brand new bodyshell variant is the result of a highly efficient development programme. We believe it will trigger desire in the China market by embodying a sense of status.
โข Beyond this, we are also planning even bolder changes: Within the new Core Luxury product range, we also intend to leverage the desirability and pricing power of our top-end #luxury brands.
โข The very top of our portfolio will be #expanded and enhanced. One really exciting example is our vision of a Concept Mercedes-Maybach SL โ for customers who desire for a sophisticated luxury driving and design experience. And we believe the first fully-electric Maybach, the Maybach EQS SUV, will be the pinnacle of SUV desire. No doubt, we are committed to adapting our top-end portfolio to new, emerging segments.
Watch out for more on that to come!
A big thanks to Ilona Wissenbach and Victoria Waldersee, both from Thomson Reuters, who we had an inspiring discussion with about this next step in our #MercedesBenz history.
#LeadInElectric #LeadInCarSoftware #FutureOfMobility
#Desire #SensualPurity #UnexpectedMoments
