Good points. I wonder what the ideal ratio is for dollars spent R&D:Marketing:Admin?
I don't begrudge dollars being spent on R&D or Marketing.
In fact, NOT spending money on R&D or Marketing is one of my few red flags.
I do not like climbing Admin costs. Although they alone do not wave any colour flag to me. They are just a necessity of doing business and need to constrained to as low a value as possible.
And the ratio changes as the products mature. No use marketing when you don't have anything to sell. But when you do, shout it loud in every direction and to anyone who will listen. On this front, I think BrainChip are doing alright. Although I'd still love to see the free marketing from an "Akida Inside" type label. And yes, I know that isn't going to happen!
In 4c's I look at:
- Revenue
- Distribution of expenses
- Cash Flow - and if negative - Quarters to survive
And in that order.
Other than the actual numbers, most other stuff the company can report I expect I should already know.
I would have liked BrainChip to include a mention of future income to be realised in coming quarters. Yet another piece of info I can;t get from anywhere else. Just about every other company does this—it is reassuring. For some reason BrainChip are holding those chips close to their chests. Maybe NDAs could be preventing them - but they could do it without identifying the parties involved.
Sean said "loof to the numbers". I would if I had all of them made available.