BRN Discussion Ongoing
- Thread starter TechGirl
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I wonder if a speeding ticket was to be issued, I presume like you, that BRN will most likely say it's all because of the Akida Pico social media release situation..... then, if that's the case, I wonder if the ASX might question the Co as to why it wasn't a ASX Price Sensitive Announcement, especially given the rather significant s/price fluctuation over the last few days.... ??? !!! .....
Personally, I believe it should have been a Co ASX Price Sensitive announcement by it's very own rather unique worldwide AI technological advancement and the overwhelming significant potential it will have in many current and future products.
7für7
Top 20
Unfortunately the wrong direction
but nice volume today
MDhere
Regular
I would love to be 1st to buy these depending on price i guess. Mine currentky costs $3500 so anything under or around that im ordering. If our technology is in there 
You don't say!
So, Bhowmik left his job as Intel’s vice president of computational perception to take up this opportunity to create a new set of hearing aids which mimic the human brains ability to process signals.
Unless I'm mistaken Bhowmik couldn't have incorporated Loihi in to these hearing aids because it's still a research chip, so that leaves... let me see...
Anyway, it says here that Starkey are miles ahead of the competition now with this transformational new product and that their only competitor on the horizon is APPLE.
Imagine if this is our technology, due to go head to head with APPLE's technology in the near future!
IMO. DYOR.
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OCT 9, 2024
Hearing Aid Giant Starkey Bet Big on AI, and It’s Paying Off
Starkey, the US’s largest hearing aid producer, just announced a new AI-powered device.
BY BEN SHERRY, STAFF REPORTER @BENLUCASSHERRY
In 2017, hearing aid market leader Starkey, the only major American company in the industry, was at a crossroads. Facing a stagnating product line, the company’s newly promoted president, Brandon Sawalich, saw three options before him: “Lead, adapt, or die.”
Sawalich ultimately decided to lead, and began what he describes as an ambitious “moonshot” to revolutionize hearing aid technology with artificial intelligence. Seven years and millions of R&D dollars later, that moonshot has resulted in Edge AI, the company’s brand-new flagship hearing aid. Starkey claims Edge AI represents a significant leap forward for the entire hearing aid industry, with greatly enhanced ability to detect speech and reduce background noise.
Starkey President Brandon Sawalich. Photo: Starkey
Edge AI is the followup to Starkey’s previous flagship model, Genesis AI, which Sawalich says is now one of the company’s best-selling products ever. Sawalich credits much of Starkey’s AI success to chief technology officer Achin Bhowmik, an expert at digitally replicating the human brain’s method of processing signals. After becoming Starkey’s president in 2017, Sawalich convinced Bhowmik to leave his job as Intel’s vice president of computational perception by promising him the opportunity to create a product as transformational for hearing aids as the iPhone was for mobile phones.
One year later in 2018, Starkey released Livio AI, its first attempt at an AI-powered hearing aid. These devices mostly used AI to track health metrics, like how many steps you take in a day, but also featured enhanced sound processing. Livio was successful enough that Sawalich pushed ahead with a plan that Bhowmik estimated would take several years and over $100 million dollars of R&D to achieve: Begin a “new era for Starkey,” by building advanced AI at the core of all future products.
Starkey established an advanced research technology team in Tel Aviv (“we went where the talent is,” says Bhowmik), tasked with creating a processing chip small enough to fit inside a hearing aid, but powerful enough to run a deep neural network model entirely on-device. The neural network, which mimics the brain’s ability to focus on specific noises, was trained on a wide database of sounds, enabling it to automatically adjust the hearing aid’s settings to adapt to the current noise environment like a human brain.
Half a decade of this R&D resulted in the Starkey Neuro Processor. Unlike other AI-powered hearing aids, which include a coprocessor to accelerate the main chip’s processing power, the Neuro Processor fully integrates the accelerator unit within the main chip. Because Starkey’s devices don’t need to bounce information between two chips, they can process sound up to nine times faster than the competition.
Starkey’s new device, Edge AI, greatly enhances “Edge Mode,” a function first seen in the Genesis AI device. When using Edge Mode, the device scans its environment and automatically adapts to the soundscape, either prioritizing clearer speech or listening comfort. The device can also perform a medical-grade balance assessment, using AI to determine if a user is at risk of falling.
Photo: Starkey
Sawalich’s hope is that through enhanced technology, Starkey can “chip away” at the stigma that hearing aids are clunky, difficult devices only used by the elderly. “If you think about the five senses, the ear is the most important to the brain,” says Sawalich, “because the ear is constantly feeding information to the brain, keeping it exercised and engaged.” That’s why Sawalich doesn’t see his devices as just assisting those with disabilities, but also those looking to acquire new abilities. “We want to use in-ear technology to make the brain as sharp as it can be,” he says, “so people can be the best versions of themselves.”
While Starkey claims to be miles ahead of the competition, there are still threats on the horizon, most notably from Apple, which recently announced that AirPods Pro 2, the latest version of its’ popular wireless earbuds, will be updated with multiple hearing health features later this fall–including the ability to act as a hearing aid.
For many businesses, an Apple invasion is the stuff of nightmares, but Starkey’s first-mover advantage, plus a 2022 FDA rule change that enabled over-the-counter sales of hearing aids (over 4 million commercial units were sold in the United States in 2023), have put the company in a solid position relative to the tech titan.
7für7
Top 20
You are right! In this point we can agree… I am grateful I’m not a German! Can you imagine?
... but ve haff vays of makink you laff.
Markus Schäfer on LinkedIn: As I mentioned in a recent post [https://lnkd.in/eUkymQEq], we have more… | 24 comments
As I mentioned in a recent post [https://lnkd.in/eUkymQEq], we have more news on our research into neuromorphic computing. We have signed a Memorandum of… | 24 comments on LinkedIn
Markus Schäfer on LinkedIn: #technology | 14 comments
I’m a great believer in open innovation because it gives us rapid and direct access to the latest technologies and developments around the world. The most… | 14 comments on LinkedIn
ndefries
Regular
It is handy that our new CTO was working with this university
Markus Schäfer on LinkedIn: As I mentioned in a recent post [https://lnkd.in/eUkymQEq], we have more… | 24 comments
As I mentioned in a recent post [https://lnkd.in/eUkymQEq], we have more news on our research into neuromorphic computing. We have signed a Memorandum of… | 24 comments on LinkedInwww.linkedin.com
View attachment 70714
Markus Schäfer on LinkedIn: #technology | 14 comments
I’m a great believer in open innovation because it gives us rapid and direct access to the latest technologies and developments around the world. The most… | 14 comments on LinkedIn
View attachment 70715
BrainChip Announces Dr. Tony Lewis as the New Chief Technology Officer
Join us in welcoming Tony as we accelerate BrainChip's technology pipeline with his expertise.
brainchip.com
7für7
Top 20
DingoBorat
Slim
..
Pom down under
Top 20
Thank Christ for that as I thought I might have been
rgupta
Regular
Good day all,
Is Mercedes preparing to make that announcement at the Paris Motor show ?
They did say that an announcement was coming later this year about another partner or was that software that's so brilliant
that they know they and Nvidia just can't resist Brainchip's clear technological lead.
AKIDA....Tech.
Markus Schäfer on LinkedIn: As I mentioned in a recent post [https://lnkd.in/eUkymQEq], we have more… | 24 comments
As I mentioned in a recent post [https://lnkd.in/eUkymQEq], we have more news on our research into neuromorphic computing. We have signed a Memorandum of… | 24 comments on LinkedIn
But one thing they are looking at overall driverless cars with neurophonic which is much better than 'hey Mercedes' only.
But the biggest puzzle is they launched hey Mercedes with their new MBUX and still does not use our technology. I don't know what is the actual trouble here. There are a lot of initiatives taken but non of them reached commercialisation stage yet.
Dyor
Pom down under
Top 20
I've heard that you came a close second, if that's any consolation.
I'm starting to seriously wonder whether "Renesas" may have something to do with STARKEY ......Some of these comments are very interesting...
- "Continuing to introduce technology that has never been seen or heard before"
- "Equipped with a groundbreaking Neural Processing Unit (NPU) with unmatched Deep Neural Network (DNN) processing capabilities"
- "With the industry's only neural processing unit fully integrated into the chip, Edge AI is our most powerful noise management system."
- "By far the most advanced integrated circuit in any hearing aid available, the G2 Neuro Processor features the industry's only NPU fully integrated into the chip."
EDEN PRAIRIE, Minn., Oct. 9, 2024 /PRNewswire/ -- Starkey, a leader in hearing technology, has once again set a new standard with the introduction of Edge AI, innovative hearing technology designed to take patient care to unparalleled heights. Building on the success of Genesis AI, which transformed the industry, Edge AI represents the next leap in intelligent hearing technology.
The Future of Innovative Hearing Technology: Starkey Unveils Edge AI
"Starkey remains the industry leader in innovation, continuing to introduce technology that has never been seen or heard before," said Brandon Sawalich, President and CEO at Starkey. "We were the first to bring AI technology to the hearing industry and, last year, we redefined flagship technology with an all-new processor, new hearing experience, and new possibilities. Now, with the launch of Edge AI, the era of excellence continues at the speed of innovation. Our vision to be the best endures as we push the edge of what's possible to bring better hearing for all."
Unmatched Performance and Processing Power
Edge AI introduces the G2 Neuro Processor, the next generation of advanced technology from Starkey. Equipped with a groundbreaking Neural Processing Unit (NPU) with unmatched Deep Neural Network (DNN) processing capabilities, Starkey's Edge AI ensures superior performance without compromising its industry-leading battery life. By far the most advanced integrated circuit in any hearing aid available, the G2 Neuro Processor features the industry's only NPU fully integrated into the chip. This efficiency means that the waterproof* Edge AI RIC RT can continue to offer patients up to 51 hours of battery life. Additionally, building on the foundation of the sound management system in the Neuro Sound Technology, the 2.0 edition enhanced with DNN processing is 30% more accurate at identifying speech compared to previous generations, appropriately classifies the most challenging listening situations like multi-talker babble, and significantly enhances the signal to noise ratio.
"Building on the success of Genesis AI, Neuro Sound Technology 2.0 lets Starkey offer patients and providers the most innovative and best-sounding products in the industry," said Achin Bhowmik, Ph.D., Chief Technology Officer and Executive Vice President of Engineering. "With the industry's only neural processing unit fully integrated into the chip, Edge AI is our most powerful noise management system."
Next-Level Connectivity with Bluetooth LE Audio
Edge AI introduces the next generation of Bluetooth connectivity through Low Energy (LE) Audio, supporting a broader range of devices with fewer dropouts and enhanced performance. LE Audio also features Auracast™ broadcast streaming, enabling users to connect to an expanded variety of audio sources seamlessly.
Starkey is also launching the new StarLink Edge TV Streamer, 60% smaller than previous versions. It uses LE Audio for high-fidelity streaming from televisions to LE Audio-enabled hearing aids like Edge AI.
Health and Wellness Innovations
Starkey has led the industry in incorporating overall health and wellness into the hearing aid, as we were the first to integrate 3D sensors; the first to enable counting steps; the first to track and encourage social engagement; and the first and only manufacturer with a fall detection and alert system in hearing aids. Edge AI features the world's first and only use of sensors onboard the hearing aid to perform a self-guided balance assessment exercise. Further ensuring that patients already at an increased risk of falls are identified and managed before a fall becomes reality.
Enhanced Mobile Experience
The My Starkey Mobile Application continues to receive enhancements to make the patient's experience easier and support the new streaming capabilities. Included with Edge AI is Apple Watch support as an extension of the My Starkey app. Patients can adjust volume, programs, or control the Edge Mode+ settings, all from their wrist.
For more information on Starkey, please visit Starkey.com.
*Up to one meter
About Starkey
Starkey is a privately held, global hearing technology company headquartered in Eden Prairie, Minnesota. Founded by Bill Austin in 1967, Starkey is known for its innovative design, development and distribution of comprehensive digital hearing systems. Led today by President and CEO Brandon Sawalich, Starkey is the only American-owned provider of hearing technologies. The company has more than 5,000 employees, operates 29 facilities and does business in more than 100 markets worldwide. Learn more at starkey.com.
View original content to download multimedia:https://www.prnewswire.com/news-rel...nology-starkey-unveils-edge-ai-302271551.html
SOURCE Starkey Laboratories, Inc.
I recall Renesas wanting to do a taping out with 2 nodes with Akida (1500) ..... and BRN was seemingly very willing to go that extra mile for them .... then things went very quite ..... I'm now starting to wonder if Renesas has once again approached BRN to do a taping out using only a one node Akida ??? !!!!
I won't be listening to your opinionI think maybe you're "mad" Benny..
There won't be a short squeeze, without significant news and stronger demand than what we have now..
But that's just my seat of the pants opinion..
I know mine will remain clean and fresh though, regardless.
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