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Magnus Östberg on LinkedIn: #mercedesbenz #mbuxvirtualassistant #ai | 16 comments
#MercedesBenz is reinventing the in-car digital experience by leveraging the power of artificial intelligence. Navigation is one example. Today, more than… | 16 comments on LinkedInwww.linkedin.com
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Magnus ÖstbergMagnus Östberg • 3rd+ • 3rd+Chief Software Officer at Mercedes-Benz AGChief Software Officer at Mercedes-Benz AG1h • 1 hour ago
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hashtag#MercedesBenz is reinventing the in-car digital experience by leveraging the power of artificial intelligence.
Navigation is one example. Today, more than three million customers around the world are using Google Place Details in their cars. Next year, with the advent of our new own Mercedes-Benz Operating System, MB.OS, we will take navigation to a new level with MBUX Surround Navigation.
Voice assistance also benefits from AI. Our upcoming hashtag#MBUXVirtualAssistant uses generative AI and advanced 3D graphics to make interactions more natural, intuitive and personalized.
None of these game-changing technologies would be possible without the skill and dedication from our team of talented engineers. So, it’s great to be able to announce that our MBUX Virtual Assistant technology has won the Automotive AI Product of the Year award from the ICA Summit 2024.

Recognition from the industry strengthens our focus and further underlines why hashtag#AI is at the heart of our software strategy.
"Voice assistance also benefits from AI"
Mercedes has continually referred back to the "Hey Mercedes!" feature of the EQXX, noting that they continue to develop this feature.
They have decoupled hardware and software developments because the tech is in a state of flux, so using software allows them to implement new features (TeNNs) whereas silicon is not so pliable.