DingoBorat
Slim
We are already starting to see that sort of thing, with the Apple 15 for example..Software solutions will not be able to or be limited to keep up with the evermore sophisticated AI models and use cases. 20th century tech will hit a wall in about 2025 imo.
Apple seem to be blaming 3rd party apps "Your software is pushing our hardware too hard



A lot of the article seems to be Apple running damage control to the max, which is understandable..
Their new phone's image has been smeared and other than loyalists, customers who are undecided on their next phone, will probably look elsewhere..

Apple identifies issues causing overheating in the iPhone 15
Apple said that the device may feel warmer in the first few days. Third-party apps also causing the issue have included the game Asphalt 9, Meta's Instagram, and Uber, the company said.
Like you've said, customers are expecting more and more, Edge device manufacturers are "trying" to give it to them, but even Great Marketing, isn't going to make up for products, that don't do what they say on the box..
Neuromorphic hardware technology, is the only way forward and the whole World is waking up to that..