Stable Genius
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The CES is for companies to showcase “Their” products. MB decided as a marketing strategy to include Akida so they can be the first kids on the block with the shiny new shoes; the new fangdangled Neuromorphic AI. One of the reasons they did that as a way to differentiate themselves from the crowd, to begin the conversation about neuromorphic products to develop trust in the product as it will be in their cars soon.
Most companies will be touting what “Their” product can do versus what is inside doing the magic. VVDN for example will be pushing the marvels of facial recognition in their camera products and one shot learning feature without needing the cloud. Can’t wait for the Indian market to become engaged in that!
Prophesee will be pushing the neuromorphic angle because it complements their camera. But ultimately what will sell the product to consumers is what the product can achieve, e.g. count raindrops at 1000 fps.
A basic example is when Coke were first advertising their earliest iterations of the product they weren’t promoting sugar which was a key ingredient inside but the sugar company can’t complain about the lack of them promoting sugar. The sugar company kept getting the cheque for the tons of white socially acceptable poison they were selling!
I’m more than happy for VVDN, Prophesee, Socionext etc to sell their products as they see fit to get them to market; because ultimately we will be like the sugar company…. counting the money!
Most companies will be touting what “Their” product can do versus what is inside doing the magic. VVDN for example will be pushing the marvels of facial recognition in their camera products and one shot learning feature without needing the cloud. Can’t wait for the Indian market to become engaged in that!
Prophesee will be pushing the neuromorphic angle because it complements their camera. But ultimately what will sell the product to consumers is what the product can achieve, e.g. count raindrops at 1000 fps.
A basic example is when Coke were first advertising their earliest iterations of the product they weren’t promoting sugar which was a key ingredient inside but the sugar company can’t complain about the lack of them promoting sugar. The sugar company kept getting the cheque for the tons of white socially acceptable poison they were selling!
I’m more than happy for VVDN, Prophesee, Socionext etc to sell their products as they see fit to get them to market; because ultimately we will be like the sugar company…. counting the money!