BRN Discussion Ongoing

Mccabe84

Regular
I just had the same thought. Rob did what he was hired to do, get ARM! I think Rob will thrive in his new role and are happy to pass the Baton onwards for the next guy to run his race.

Rob will still be able to say 10 years from now that he contributed to billions in sales trough ARM 😁
What’s Robs new role ?
 
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robsmark

Regular
Interesting change. Chris Stevens is the new VP of Worldwide Sales and I quote 'Rob Telson, the former VP of Worldwide Sales, will manage and grow ecosystems and global partnerships.'

Quite common for companies to separate sales from business development / partnerships. Does make me wonder how this change has gone down with Rob. In any case, good that the company is bringing on someone with extensive Edge AI sales expertise for our path to commercialisation / world domination.

Edit:
And of course nice to hear from someone who is moving across from a "competitor": I am thrilled to take this sales leadership role with confidence as BrainChip's Akida™ is uniquely superior and positioned to be the de facto standard for edge AI semiconductor IP," said Stevens.
Almost reads like Rob has effectively become a contract manager to me. I wonder if there is that much work coming out of ARM that it’s become too time consuming and requires his full attention. I can’t think of anyone else in the company with a better background for this type of role. Speculation of course.
 
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Papacass

Regular
Almost reads like Rob has effectively become a contract manager to me. I wonder if there is that much work coming out of ARM that it’s become too time consuming and requires his full attention. I can’t think of anyone else in the company with a better background for this type of role. Speculation of course.
You nailed it. IMO.
 
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AARONASX

Holding onto what I've got
Not sure if I'm looking into it too much here but couldn't help noticing both Chris and Sean using the word 'certain' when indicating their level of confidence of how much of an impact Chris will have on Brainchip's growth and development.

To me this definitely indicates an extremely high level of confidence in what Chris can bring to the table, which is a great positive sign.

Brainchip, onwards and upwards!

From what I am understanding the appointment of another/new Sales person is bigger than what others outside TSEx is missing out. Chris already has a set of connection and door in to other company office already opened for him to walk in and present Brainchips Akida Tech.

Chris would just need to pick up the phone, or chat on the golf field at Mar-a-Lago and mention he(we) have something they should look at.

Rob has already done a tremendous job
 
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stuart888

Regular
Massive IoT podcast featuring an Australian company Thinxtra. I figured some Aussie folks might be interested.

Thinxtra is a Brainchip enabler, part of the sensor machine-to-machine communications infrastructure (LaRaWan and related). Low power sensor communication choices on the edge.

"With out-of-the-box or custom IoT asset tracking solutions, we make Massive IoT (M-IoT) affordable, secure and reliable for business. We connect assets or facilities to the digital world at scale, create business value and drive operational efficiencies for a more sustainable world. In Australia, New Zealand & Hong Kong, Thinxtra is the exclusive operator of the national, public 0G Network, the most energy-efficient LPWAN technology dedicated to Massive IoT. Together with our technology and solution partners, we deliver valuable asset data insights."

1662499291433.png


 
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alwaysgreen

Top 20

Seems to me that Google are not utilising Akida in their next custom chip for their phones/tablets. It is based on Samsung's 3nm chip. Does Akida work with 3nm? @Diogenese @uiux
 
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Makeme 2020

Regular

Renesas SoC to Bring New Features to the Internet of Things

BY CLAIRE SWEDBERG

Consumer products, appliances and healthcare devices may soon be released with IoT functionality based on the company's system-on-chip, which includes a voice activity detector, a graphics processing unit and BLE connectivity.

Sep 06, 2022Consumer device manufacturers have begun deploying a new Internet of Things (IoT)-based system with their products, thanks to the release of Renesas Electronics' latest Bluetooth Low Energy (BLE)-enabled system-on-chip (SoC), which the technology company says is designed to enable fast and easy integration. The SmartBond DA1470x SoC comes with multiple components in a single chip that provides new functionality to IoT solutions, Renesas reports, including an integrated power-management unit, a voice activity detector (VAD) and a graphics processing unit (GPU), plus BLE connectivity.
The result, according to the company, is a seamless way to integrate IoT functionality into devices with sensor and graphical capabilities, as well as audio processing. Renesas says several companies that make smart watches, fitness trackers and other wearables, as well as those that produce electronic bicycles, are testing or adopting the new chip. The system is designed for use in glucose-monitoring readers and other consumer medical and healthcare devices. The SoC works with home appliances that come with displays, as well as with industrial automation and security systems, and it can be used for gaming equipment.

The SmartBond DA1470x SoC

The SmartBond DA1470x SoC

With all of this technology built into a single package, Renesas explains, companies can achieve cost savings in terms of development, while reducing their total cost of goods sold. What's more, building multiple technologies into a single package frees up space within a device for additional components or larger batteries. That, says Rahul Todi, Renesas Electronics' product marketing manager, means greater system reliability.
The SoC, released in June 2022, consists of a multi-core system that includes an Arm Cortex-M33 processor as the main application core, with a Cortex-M0+ as the sensor node controller. It has an integrated 2D GPU and display controller, configurable MAC-supporting BLE 5.2, and proprietary 2.4 GHz radio protocols, along with an integrated USB charger and an ultra-low-power hardware VAD for audio processing.

SmartBond Joins a Family of IoT Solutions

Traditionally, Renesas offers its SmartBond products in two categories. The DA145xx family caters to simple BLE use cases, with a focus on minimal power consumption and size, as well as a low bill-of-materials cost and power consumption. When the first SmartBond product, the DA14580, was launched, it offered multiple years of battery life for products with coin-cell batteries or other low-capacity batteries or super capacitors. The subsequent DA14531 model continued the low-power trend, Todi says, while offering a low system cost "so that our customers can think of disposable applications like tracking tags, medical injectors" and other products.
The other Renesas product family is the DA146/7xx portfolio, which caters to more advanced BLE use cases with a focus on low-power scalable processing, expandable memory and interfaces, security and power management. These products, according to Todi, were developed to have the highest level of integration and features, enabling low-cost and secure form-factor applications like wearables. Among these, he adds, "The DA1470x is the most recent and advanced product in this category."
Target application areas for the SmartBond family line include sports and fitness (such as smartbands and watches), as well as connected health solutions with IoT functionality built into injectors and devices for monitoring glucose levels and blood pressure. Other applications for which products are using the SoC include the proximity detection of access-control and tracking tags. The products are also built for use in styluses and device keyboards, Todi says, among other applications.

Deploying the SoC for Wearables and More

The more recent SmartBond DA1470x product family is now commercially available, Renesas reports. Early adopters comprise companies that make wearable devices and smart vehicles, such as e-bikes. With regard to wearable activity trackers, the SoC can be integrated into a watch or wristband, thus providing BLE connectivity. It would then provide peripheral functions, such as charging and power management, as well as a processor for multiple sensors.
A smart watch or fitness tracker could use the SoC for LCD control on the device's face, managing over-the-air software updates. With the voice activity detector, it can enable users to speak to their requests without the device requiring a separate VAD module. BLE functionality could enable such a product to be used for wayfinding, by transmitting to BLE beacons installed in a public facility, such as a hospital or train station.
Another use case for the SoC involves the management of an instrument panel for light electric vehicles. For smart vehicles, the SoC offers BLE connectivity, a power-management unit, a graphical processing unit and a sensor block, so additional sensors can be attached and their data can be processed. In that way, companies can build not only e-bikes and e-scooters, but also connected wheelchairs. Other businesses that may deploy the SoC, Renesas reports, include those that make smart-home products, such as connected wireless thermostats, appliances with displays and medical readers.

Voice Detection, Audio Sampling, Graphics Processing

"The DA1470x is the flagship device in our SmartBond Bluetooth LE product portfolio," Todi states. "It is the first family of devices that has integrated features like voice activity detector and GPU, along with the Bluetooth LE support, which is common with all other devices in the family."
Across all applications, the built-in features enable functionality that previously required separate modules. When it comes to product displays, Todi says, Advanced UI is becoming a key part in many IoT applications, and numerous devices come with small, colorful displays that make user interaction more engaging. At the same time, he notes, such end applications need to be cost-effective. That, Todi explains, was the main drive behind integrating a 2D GPU and display controller in the DA1470x platform.
The VAD offering adds voice-based intelligence to devices. According to Renesas, VAD compares short-term voice energy with background energy. When the VAD detects voice energy above the programmable threshold, it wakes the audio application so it can sample audio data, which can then be processed by the application as needed. This feature enables use cases such as keyword detection at the edge (think "Alexa" or "Hey Google") without compromising battery life. It also works with an analog mic, the company adds, to reduce costs compared to that of digital mic technology.
According to Todi, there are multiple applications for which wearables companies seek to use the new system-on-chip, beyond wristbands and fitness trackers. "We also see this platform being considered for use cases like medical devices, smart homes and AR glasses," he states, along with other applications.

Key Takeaways:

  • Renesas's new system-on-chip provides a set of features for intelligent products in a smaller footprint, with a VAD and a GPU built into the company's BLE-enabled chip.
  • The product is being built into devices such as fitness trackers and electronic bicycle touch screens.
 
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stuart888

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langeo

Regular
Almost reads like Rob has effectively become a contract manager to me. I wonder if there is that much work coming out of ARM that it’s become too time consuming and requires his full attention. I can’t think of anyone else in the company with a better background for this type of role. Speculation of course.
From brainchip website, Rob's new title is ....
1662501822435.png
 
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equanimous

Norse clairvoyant shapeshifter goddess
Podcast with Chris Stevens, Rob and Synopsys thanks BRN team. 🙂
 
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alwaysgreen

Top 20
From brainchip website, Rob's new title is ....
View attachment 16018
I'm a big fan of the change. Definitely looks like this was a move on Sean's part to increase sales and quickly. Our 3 (to 5) year lead needs to be acted upon NOW! No point having the lead if we aren't in many products. Sean mentioned in his last address that his focus is making sure everyone knows about our technology asap. I like that he is not sitting on his hands and actively trying to sell our product.
 
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buena suerte :-)

BOB Bank of Brainchip
I'm a big fan of the change. Definitely looks like this was a move on Sean's part to increase sales and quickly. Our 3 (to 5) year lead needs to be acted upon NOW! No point having the lead if we aren't in many products. Sean mentioned in his last address that his focus is making sure everyone knows about our technology asap. I like that he is not sitting on his hands and actively trying to sell our product.
Hey ag ... yep a great move and I'm sure these job changes and discussions have been going on for a while now as things are probably getting a bit hard to handle for just Rob alone to deal with. What ever job positions people are now in I'm sure they will still be one BIG team working together to revolutionise the Global Ai Edge industry, I believe that we are already in millions of products either going to or very possibly in the market place as we speak. The next 4C "Watch the Financials" will hopefully confirm part of this! The amount of unknowns is very exciting.... Bring on an announcement pretty please ;) ..... I have a feeling we are very close!! 🤞
 
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Dhm

Regular

Renesas SoC to Bring New Features to the Internet of Things

BY CLAIRE SWEDBERG

Consumer products, appliances and healthcare devices may soon be released with IoT functionality based on the company's system-on-chip, which includes a voice activity detector, a graphics processing unit and BLE connectivity.

Sep 06, 2022Consumer device manufacturers have begun deploying a new Internet of Things (IoT)-based system with their products, thanks to the release of Renesas Electronics' latest Bluetooth Low Energy (BLE)-enabled system-on-chip (SoC), which the technology company says is designed to enable fast and easy integration. The SmartBond DA1470x SoC comes with multiple components in a single chip that provides new functionality to IoT solutions, Renesas reports, including an integrated power-management unit, a voice activity detector (VAD) and a graphics processing unit (GPU), plus BLE connectivity.
The result, according to the company, is a seamless way to integrate IoT functionality into devices with sensor and graphical capabilities, as well as audio processing. Renesas says several companies that make smart watches, fitness trackers and other wearables, as well as those that produce electronic bicycles, are testing or adopting the new chip. The system is designed for use in glucose-monitoring readers and other consumer medical and healthcare devices. The SoC works with home appliances that come with displays, as well as with industrial automation and security systems, and it can be used for gaming equipment.

The SmartBond DA1470x SoC

The SmartBond DA1470x SoC

With all of this technology built into a single package, Renesas explains, companies can achieve cost savings in terms of development, while reducing their total cost of goods sold. What's more, building multiple technologies into a single package frees up space within a device for additional components or larger batteries. That, says Rahul Todi, Renesas Electronics' product marketing manager, means greater system reliability.
The SoC, released in June 2022, consists of a multi-core system that includes an Arm Cortex-M33 processor as the main application core, with a Cortex-M0+ as the sensor node controller. It has an integrated 2D GPU and display controller, configurable MAC-supporting BLE 5.2, and proprietary 2.4 GHz radio protocols, along with an integrated USB charger and an ultra-low-power hardware VAD for audio processing.

SmartBond Joins a Family of IoT Solutions

Traditionally, Renesas offers its SmartBond products in two categories. The DA145xx family caters to simple BLE use cases, with a focus on minimal power consumption and size, as well as a low bill-of-materials cost and power consumption. When the first SmartBond product, the DA14580, was launched, it offered multiple years of battery life for products with coin-cell batteries or other low-capacity batteries or super capacitors. The subsequent DA14531 model continued the low-power trend, Todi says, while offering a low system cost "so that our customers can think of disposable applications like tracking tags, medical injectors" and other products.
The other Renesas product family is the DA146/7xx portfolio, which caters to more advanced BLE use cases with a focus on low-power scalable processing, expandable memory and interfaces, security and power management. These products, according to Todi, were developed to have the highest level of integration and features, enabling low-cost and secure form-factor applications like wearables. Among these, he adds, "The DA1470x is the most recent and advanced product in this category."
Target application areas for the SmartBond family line include sports and fitness (such as smartbands and watches), as well as connected health solutions with IoT functionality built into injectors and devices for monitoring glucose levels and blood pressure. Other applications for which products are using the SoC include the proximity detection of access-control and tracking tags. The products are also built for use in styluses and device keyboards, Todi says, among other applications.

Deploying the SoC for Wearables and More

The more recent SmartBond DA1470x product family is now commercially available, Renesas reports. Early adopters comprise companies that make wearable devices and smart vehicles, such as e-bikes. With regard to wearable activity trackers, the SoC can be integrated into a watch or wristband, thus providing BLE connectivity. It would then provide peripheral functions, such as charging and power management, as well as a processor for multiple sensors.
A smart watch or fitness tracker could use the SoC for LCD control on the device's face, managing over-the-air software updates. With the voice activity detector, it can enable users to speak to their requests without the device requiring a separate VAD module. BLE functionality could enable such a product to be used for wayfinding, by transmitting to BLE beacons installed in a public facility, such as a hospital or train station.
Another use case for the SoC involves the management of an instrument panel for light electric vehicles. For smart vehicles, the SoC offers BLE connectivity, a power-management unit, a graphical processing unit and a sensor block, so additional sensors can be attached and their data can be processed. In that way, companies can build not only e-bikes and e-scooters, but also connected wheelchairs. Other businesses that may deploy the SoC, Renesas reports, include those that make smart-home products, such as connected wireless thermostats, appliances with displays and medical readers.

Voice Detection, Audio Sampling, Graphics Processing

"The DA1470x is the flagship device in our SmartBond Bluetooth LE product portfolio," Todi states. "It is the first family of devices that has integrated features like voice activity detector and GPU, along with the Bluetooth LE support, which is common with all other devices in the family."
Across all applications, the built-in features enable functionality that previously required separate modules. When it comes to product displays, Todi says, Advanced UI is becoming a key part in many IoT applications, and numerous devices come with small, colorful displays that make user interaction more engaging. At the same time, he notes, such end applications need to be cost-effective. That, Todi explains, was the main drive behind integrating a 2D GPU and display controller in the DA1470x platform.
The VAD offering adds voice-based intelligence to devices. According to Renesas, VAD compares short-term voice energy with background energy. When the VAD detects voice energy above the programmable threshold, it wakes the audio application so it can sample audio data, which can then be processed by the application as needed. This feature enables use cases such as keyword detection at the edge (think "Alexa" or "Hey Google") without compromising battery life. It also works with an analog mic, the company adds, to reduce costs compared to that of digital mic technology.
According to Todi, there are multiple applications for which wearables companies seek to use the new system-on-chip, beyond wristbands and fitness trackers. "We also see this platform being considered for use cases like medical devices, smart homes and AR glasses," he states, along with other applications.

Key Takeaways:

  • Renesas's new system-on-chip provides a set of features for intelligent products in a smaller footprint, with a VAD and a GPU built into the company's BLE-enabled chip.
  • The product is being built into devices such as fitness trackers and electronic bicycle touch screens.
@Makeme 2020 thanks for sharing. For the folks back home what do you believe we are participating in within this announcement?
 
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RobjHunt

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1662505623481.png


What the.....?The games people play!
 
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buena suerte :-)

BOB Bank of Brainchip
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Xray1

Regular
Interesting change. Chris Stevens is the new VP of Worldwide Sales and I quote 'Rob Telson, the former VP of Worldwide Sales, will manage and grow ecosystems and global partnerships.'

Quite common for companies to separate sales from business development / partnerships. Does make me wonder how this change has gone down with Rob. In any case, good that the company is bringing on someone with extensive Edge AI sales expertise for our path to commercialisation / world domination.

Edit:
And of course nice to hear from someone who is moving across from a "competitor": I am thrilled to take this sales leadership role with confidence as BrainChip's Akida™ is uniquely superior and positioned to be the de facto standard for edge AI semiconductor IP," said Stevens.
IMO ..... this appointment of Chris Stevens has been a work in progress for quite sometime now by the Co............ after all, Sean H did mention at the last AGM that a new Director was going to join the BRN ranks shortly .... so imo here it is !!!!

Also, imo, .... I think that Rob T would have been made well aware of this appointment at or arround the time of the last AGM when it was first mentioned.
 
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TasTroy77

Founding Member
Chris certainly sounds great 👍

Screenshot_20220907-082920_Frollo.jpg
 
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equanimous

Norse clairvoyant shapeshifter goddess
 
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