BRN Discussion Ongoing

[equanimous]

Its funny when I was young Nintendo mattered now im an adult and invested in BRN Nintendo matters again.

 

[wilzy123]

Akida will only be in the EQA and EQC range, small to mid size vehicles. The reason given was young people who are more tech savvie buy these cars and will provide feed back about the new tech

Where was this mentioned?

 

[Fox151]

To start off, Akida will only be in the EQA and EQC range, small to mid size vehicles. The reason given was young people who are more tech savvie buy these cars and will provide feed back about the new tech.

 

[uiux]

Trademark Filings Suggest Apple May Be Securing ‘Reality’ Names for AR/VR Headset

The iPhone maker is aiming to enter the new product category next year.

www.bloomberg.com

Applications were filed in the US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay for the names “Reality One,” “Reality Pro” and “Reality Processor.”

The trademark for “Reality Processor” could refer to a specialized chip destined for the headset. The company is planning to use an M2 system-on-a-chip with 16 gigabytes of memory for the device, but it may need additional processing technology to handle high-resolution VR and AR graphics.

 

[uiux]

To start off, Akida will only be in the EQA and EQC range, small to mid size vehicles. The reason given was young people who are more tech savvie buy these cars and will provide feed back about the new tech.

Proof or gtfo

 

[Cardpro]

To start off, Akida will only be in the EQA and EQC range, small to mid size vehicles. The reason given was young people who are more tech savvie buy these cars and will provide feed back about the new tech.

? Where did u hear that

 

[uiux]

? Where did u hear that

I think he is full of shit

 

[AARONASX]

To start off, Akida will only be in the EQA and EQC range, small to mid size vehicles. The reason given was young people who are more tech savvie buy these cars and will provide feed back about the new tech.

True, generally, younger people are MORE tech savvy, however, the some of the older generation likes to read the cars user manual back to front first. There is also a reasonable older generation here that are invested in BRN, you could say they are also tech savvy

Either way like most things in life people are adaptable and can learn!

If Merc are going to role it out, they're going to capitalise and role it out on all applicable models,

 

[Jumpchooks]

"Mercedes-EQ relies on an intelligent, camera-based locking logic: if the camera detects that the driver is looking at the front passenger display, it is automatically dimmed."

I guess that the gaze direction detector uses a "fixed" reference point, such as the nose and then measures the distance of each of the eyeballs from the nose, so if you're glancing to the right, the left eyeball will be closer to the nose than the right eyeball.

So it wouldn't work for a boxer.

Or for Picasso's life model

 

[Izzzzzzzzzzy]

HOLD. HOLD.
View attachment 15296

Always HODL brn

 

[Bravo]

I DON'T KNOW ABOUT ANYONE ELSE, BUT I"M GETTING VERY EXCITED!!!!!!!

The new Mercedes EQE SUV will make its official world debut on October 16 2022!

So, we all know that Mercedes-Benz, plans to officially launch MB.OS in 2024. But what is less well-known is that from 2022 to 2023, Mercedes-Benz will be equipped with a lightweight version of the MB.OS operating system on the next generation of new E-class models, before the full version of the MB.OS operating system is launched in 2024.

Here are some snippets from various articles about the EQE SUV which are making me feel obligated to dash off to Dan Murphy's to top-up my diminishing supply of champers!

Mercedes EQE SUV: This is the first look into the cabin of the off-road electric 'E'

After the electric Mercedes-Benz EQS SUV, Stuttgart is preparing the premiere of its smaller sibling […]

www.nautiv.com

Set up a team of 10,000 people to challenge the vehicle operating system, what are the odds of Mercedes-Benz?

www.laitimes.com

First Look Review: The Mercedes EQE SUV is the GLE of the future

The Mercedes EQE SUV, the all-rounder model variant of the EQE provides a pure-electric alternative to the Mercedes GLE. Here's our experience with the electric vehicle.

topelectricsuv.com

 

[Proga]

Where was this mentioned?

In one of @Bravo posts last week. I replied pointing it out. I was hoping they'd release it in all vehicles at once so it caught my eye

 

[Townyj]

Considering Mercedes plans to drop most of its entry level cars... Means newer tech should be adopted faster.

Mercedes Bets on Maybach, G-Class, Saying Luxury Is Future

Mercedes-Benz AG will cut back its entry-level suite of cars as part of a strategic overhaul that will channel more than three-quarters of the carmaker’s investment to its higher-end vehicles.

www.bloomberg.com

Mercedes to drop entry-level models

More profit in top-end variants as Mercedes looks to scrap entry-level cars

premium.goauto.com.au

Also i was reading somewhere they plan on going fully electric by 2030.. Not that far away in the scheme of things.

 

[Boab]

Considering Mercedes plans to drop most of its entry level cars... Means newer tech should be adopted faster.

Mercedes Bets on Maybach, G-Class, Saying Luxury Is Future

Mercedes-Benz AG will cut back its entry-level suite of cars as part of a strategic overhaul that will channel more than three-quarters of the carmaker’s investment to its higher-end vehicles.

www.bloomberg.com

Mercedes to drop entry-level models

More profit in top-end variants as Mercedes looks to scrap entry-level cars

premium.goauto.com.au

Also i was reading somewhere they plan on going fully electric by 2030.. Not that far away in the scheme of things.

Interesting comments from the MB boss in the 2nd attachment.

"Taking more control of the supply chain through direct supply contracts and being more strategic about material choice would also help lower costs,” he said.

Mr Schafer said that in reducing EV costs, he predicted that cobalt, a common battery material, was likely to be phased out of production.

Rising prices for cobalt, sourced mostly from Democratic Republic of Congo, are pushing battery makers to explore cobalt-free technology.

Mercedes earlier this week said it was the first automotive customer of battery startup Sila Nanotechnologies’ silicon anode chemistry.

 

[Proga]

Well, I'll be danged if this isn't one of the most comprehensive articles I've read on how Mercedes plans to roll out the new operating system. The article was published in April and I'm telling you there are just SOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO many juicy kernels in here, I don't know where to begin!!!

Set up a team of 10,000 people to challenge the vehicle operating system, what are the odds of Mercedes-Benz?​

2022-04-12 23:53:24

Subverting the existing operating system from the underlying logic, Mercedes-Benz MB.OS will include four major application functions of infotainment, automatic driving, body and comfort, and driving and charging. In the era of software-defined cars, auto companies' self-developed operating systems can not only provide users with a more intelligent and convenient car experience, but also bring sustainable profits to enterprises. Mercedes-Benz, which plans to officially launch MB.OS in 2024, is at the forefront.

Wen 丨 wisdom driving network Huang Huadan

In the tide of "software-defined cars", Mercedes-Benz also wants to take the core software technology into its own hands.

On April 8, Mercedes-Benz spent 200 million euros to open a new software center in Sindelfingen to promote its self-developed software capabilities, enabling the self-developed operating system MB by 2024. Os's goal to bring to market.

At present, most of the development of in-vehicle systems is based on platforms such as Linux, Android and QNX, including the MBUX in-vehicle system currently used by Mercedes-Benz, which is also based on Linux.

The goal of MB.OS development is to subvert the existing system from the underlying logic, which is not a simple in-car entertainment system, nor a single intelligent driving system, but the operating system of the whole vehicle.

The four application functions officially designated by Mercedes-Benz include: infotainment functions, automatic driving functions, body and comfort functions, and driving and charging functions.

The software covers the user interface, application software, middleware, and the underlying operating system, while the hardware is equipped with cables, electronic/electrical hardware, chips, sensors, and so on.

Even for a giant like Mercedes-Benz, it is not easy to completely build such a system.

Mercedes-Benz's investment is to optimize its software strategy, that is, to integrate technology imported from many suppliers, while controlling the core technology itself.

Magnus Oestberg, Chief Software Officer of Mercedes-Benz, said at a roundtable: "We don't do everything ourselves, we value our partners very much, but of course, the most important part we do ourselves. ”

To this end, Mercedes-Benz plans to hire 3,000 new employees worldwide, of which 750 will be recruited at the new software center in Sindelfingen to develop functions in in-car entertainment and autonomous driving.

According to Reuters, Mercedes plans to build a team of 10,000 software engineers around the world in Berlin, China, India, Israel, Japan and the United States. There are currently about 600 vacancies. Markus Schaefer, Chief Technology Officer of Mercedes-Benz, said: "Software engineers are very sought-after and talent is in short supply. ”

In a Capgemini survey of 572 automotive industry executives, 97 percent of executives surveyed said that within five years, four out of every 10 employees, from IT architects to cloud management experts to cybersecurity experts, would need software skills.

This also reflects the great impact of software on the future automotive industry.

——01——

From MBUX to MB.OS

MBUX, an abbreviation for "Mercedes-Benz User Experience", is a user-experience-focused infotainment system launched by Mercedes in 2018. The system is currently used in a number of Mercedes-Benz models, including the new Mercedes-Benz S-Class, the EQS pure electric sedan and the new Mercedes-Benz C-Class. Its super screen and zero-level interface have become the iconic technology configuration of Mercedes-Benz models.

However, under the general trend of software-driven, Mercedes-Benz intends to integrate the concept of digitalization into the whole vehicle, connect the various systems in the car with cloud computing and the Internet of Things, and combine it with the electric drive architecture and software architecture to create a complete ecosystem.

In the vision of future cars, Mercedes-Benz CEO Kang Linsong believes that it is crucial to develop a software platform with independent intellectual property rights. "The brain and central nervous system of future vehicles are the only way to maintain the digital sovereignty of OEMs."

In 2020, Mercedes-Benz announced that it will develop its own vehicle operating system, MB.OS, which is scheduled to be ready in 2024 and will be installed on an electric model based on the MMA platform launched in 2025.

In its electrification and software strategy, in addition to the vehicle operating system MB.OS, Mercedes-Benz has also launched two pure electric platforms. Among them, the EVA platform is suitable for large electric vehicles, including EQS, EQE and other models, and EQS has been launched this year.

MMA is a platform for compact and medium-sized electric vehicles. Models with the planned platform will be available from 2025.

Mercedes-Benz's plan is to build mb.OS for the first time in compact and medium-sized electric vehicles based on the MMA platform, and to adopt a self-developed operating system in all subsequent models.

The reason for choosing to launch MB.OS on the MMA platform model, Mercedes-Benz's consideration is that the users of the entry-level model are younger, more receptive to new things, and can also propose improvements to the system.

At the same time, from the perspective of time, the positioning of the MMA platform is for large-scale manufacturing, the price is down the platform, which requires a lot of resource investment, and also needs the lessons of the EVA platform, so it takes a certain amount of time to achieve, and Mercedes-Benz plans to launch it in 2025.

The development of the vehicle operating system MB.OS also requires the accumulation of time, which is planned to be achieved in 2024, and the two coincide in time.

——02——

Collaboration with Nvidia on autonomous driving technology

On June 23, 2020, Mercedes-Benz announced a partnership with Nvidia to use NVIDIA's AI chip "Orin" in its next-generation vehicles.

Mercedes-Benz's Orin will be the highest-end version and will build a software-defined computing architecture for autonomous driving based on the NVIDIA DRIVE platform.

That is, MB. Os's autonomous driving capabilities will use NVIDIA's self-driving car development environment.

At the NVIDIA Technology Conference "GTC 2022" from March 21 to 24, Mercedes-Benz held a briefing on its MB.OS system.

In the computer world, operating systems often manage computer assets, including CPU, memory, hard disk and SSD storage, and various interfaces. Managed by using an operating system, applications running on it can access the computer's assets without having to understand the differences in hardware.

By managing the car's hardware assets, Mercedes-Benz's MB.OS also provides middleware, applications, and user interfaces to four domains.

In addition, a large amount of data is generated when the car moves, MB. The OS will also manage data security.

In the field of autonomous driving, Mercedes-Benz's current S-Class and EQS can use L3 autonomous driving at German high speeds when conditions are eligible, and it also has L4 level automatic parking technology. In cooperation with NVIDIA, Mercedes-Benz will continue to deepen in the autonomous driving of L2 and L3.

——03——

Interactive experience upgrade

From an interactive perspective, MB. Os will also revolutionize MBUX.

Mercedes-Benz has partnered with navigation engine supplier Navus and video and game engine developer Unity to upgrade its navigation system to the new MB.OS to support 3D navigation.

The Unity engine is often used as a game engine, while in Mercedes-Benz's MB.OS system it will be used as a 3D engine to implement 3D navigation functions. The gamified experience will be the highlight of Mercedes-Benz's future.

Using Mercedes's stunning "Hyperscreen" curved screen enables 3D navigation to be magnified from the satellite view to 10 meters. At the same time, it also considers different times of the day to ensure that users see an accurate display in real time.

Magnus Oestberg, chief software officer of Mercedes-Benz, said: "It's the environment in front of you, very realistic for a navigation system. “

In addition, according to Ostberg, the current "Hey Mercedes" voice assistant will be replaced by the 3D "Star Avatar", providing a more "digital butler" service experience.

At present, Mercedes-Benz is using machine learning to verify the accuracy of MBUX systems and the problems they encounter. The next generation of interactive systems will be able to learn the habits and tastes of each user, provide users with playlists that match their tastes, and even guide how to achieve more economical driving. The conversation with "Hey Mercedes" will also be smoother, and the system will be able to understand approximate instructions without the need for specific words to activate the corresponding functions.

——04——

Software ushers in a new era of profitability

According to the plan, from 2022 to 2023, Mercedes-Benz will be equipped with a lightweight version of the MB.OS operating system on the next generation of new E-class models, and the full version of the MB.OS operating system will be launched in 2024.

Before 2024, Mercedes-Benz will continue to upgrade the MBUX intelligent human-computer interaction system in the form of software packages. And after 2024, MB. The OS operating system will bring about fundamental changes, through which the software and services developed by Mercedes-Benz itself will be able to be directly upgraded. For the system hardware covering the four areas of the car, especially the chipset, Mercedes-Benz will also adopt a standardized standard to create convenience for upgrading.

"At that time, in addition to the purchased software, the underlying and intermediate software will be independently developed by Mercedes-Benz." Mercedes-Benz chief operating officer Xue Fuming said.

In addition, in order to meet the needs of the Chinese domestic market, Mercedes-Benz has also increased its R&D layout in China.

On October 20, 2021, Daimler China Technology and Development Center was officially opened in Beijing.

On March 18 this year, Mercedes-Benz announced the establishment of a R&D center in Shanghai to further expand its R&D layout in China.

With the rapid development of digitalization, artificial intelligence and other fields, the two R&D centers in Beijing and Shanghai will absorb more local talents, strengthen cooperation with local enterprises and universities, and feed the world through China's innovation inspiration.

Regarding the MB.OS plan, Kang Linsong said, "We will not hand over the whole system to other people, but they can use digital technology." "As planned, while the system remains open, Mercedes-Benz will retain control over the user interface and data collected for future cars.

In the future, Mercedes-Benz hopes to make money through new recurring revenue streams such as driver assistance and infotainment services.

"I believe that in the future, instead of selling a new car to a customer every few years to make money, it will make money through software updates." Conlinson said.

This model has been validated by the continued revenue generated by Tesla Autopilot and FSD.

In the matter of self-developed operating systems, The Ashkenazi giants seem to have reached a consensus early. In addition to Mercedes-Benz, Volkswagen also plans to launch its own operating system VW.OS by 2025.

After all, the operating system independently developed by the car company can more easily retrieve the underlying data of the vehicle. In the era of the Internet of Everything, smart cars will inevitably interact with other smart devices, and it is even more necessary to have a low-level operating system. Coupled with the temptation of continuous profitability, for powerful car companies, self-developed operating systems are indeed a good choice.

But there is no shortage of skeptical voices in the industry. The current on-board system is controlled by multiple operating systems, but the cockpit system contains multiple operating systems, automatic driving and need different systems, want to use a system to control the whole car, Mercedes-Benz can achieve?

Set up a team of 10,000 people to challenge the vehicle operating system, what are the odds of Mercedes-Benz?

www.laitimes.com

@wilzy123 by some miracle I found it. It is above and under the graphic titled Launching in 2021. About the 4th graphic in a very long article

Mercedes-Benz's plan is to build mb.OS for the first time in compact and medium-sized electric vehicles based on the MMA platform, and to adopt a self-developed operating system in all subsequent models.

The reason for choosing to launch MB.OS on the MMA platform model, Mercedes-Benz's consideration is that the users of the entry-level model are younger, more receptive to new things, and can also propose improvements to the system.

In 2020, Mercedes-Benz announced that it will develop its own vehicle operating system, MB.OS, which is scheduled to be ready in 2024 and will be installed on an electric model based on the MMA platform launched in 2025.

 

[Fact Finder]

Hi @Fact Finder

Yes it is possible for sure though I don't really see this pricing model will apply to Mercedes....just my gut feel and I will explain.

The question begs - Does Brainchip customise their pricing models depending on the scale of consumption and also the brand involved from the manufacturing customer of the BRN tech? Especially those in the EAP group. If BRN are smart and we know they are they would be customising pricing if they can see the mass scale consumption from one customer and they get a worldwide brand onboard.

We pretty much know BRN standard pricing model for the "new" customers coming in the front door.....now. But any good retailer of goods will assess if the customer buy in is big enough (like Mercedes) would they really be charging them the million or two upfront - I tend to think not really we also know they have not even charged them for what would be substantial professional services used in the last two to three years. Which go's for these key EAP's really as BRN wants the key partnerships and exposure.

I have been a part on many ICT contracts and really in the end everything is negotiable in the deal. Also, As the dollar value goes up in the deal the more negotiation variance occurs to what you can get included in the deal (ie. More for free or very little cost)

We also know that Mercedes and most other EAP's have NOT been paying brainchip for their professional services to date as this has not shown up in the revenue - so we know there is a lot of "in kind" (For free) work being undertaken and this is all so Brainchip can get an awesome foothold in the market with key business names and key technology platforms.

If I were Mercedes I would have been negotiating with Brainchip at the outset(2019/2020) Saying - "Work with us long term to build a new platform for our cars - we will need your techs to work with our techs over the next few years to develop the MB.OS platform and you then will be guaranteed ongoing long term revenue on the production use of your chip at a negoticated rate of $x.xx per chip/vehicle."

Brainchip gets Mercedes name association (best of breed), mass exposure of working models/tech and mass onging revenue long term. It's a sweet deal.

Hi @Fastback6666,
My idea of using MegaChip only works if Mercedes Benz wants to hide the use until after or at the time of vehicle release. Waiving the licence fee would not defeat the obligation to make an ASX announcement if they signed a deal with Mercedes Benz to have the AKIDA technology in Mercedes Benz EV passenger sedans.

Why is this so because the ASX requires announcements which are material and where the value of the announced agreement is reasonably able to be calculated. Mercedes Benz has past sales figures going back for 100 years and production run numbers set for each new vehicle so it would be a very simple matter for Mercedes Benz or Brainchip to do some calculations and put up a reliable estimate on the value of the agreement even though it is an agreement just based on royalties. As such it would be material and ascertainable.

In saying this I am not arguing you are wrong or that I am right because I have not yet had an email from either Brainchip or Mercedes Benz inviting me to an exclusive briefing on their corporate plans so until then our propositions are like Schrodinger's cat both alive and dead until the box is opened.

The good thing about this unlike Schrodinger's cat when our box is opened while one will be dead we will have one alive and that alive cat will be so miraculous that we will soon forget the dead cat.

My opinion only DYOR
FF

AKIDA BALLISTA

 

[wilzy123]

@wilzy123 by some miracle I found it. It is under the graphic titled Launching in 2021. About the 4th graphic in a very long article

Mercedes-Benz's plan is to build mb.OS for the first time in compact and medium-sized electric vehicles based on the MMA platform, and to adopt a self-developed operating system in all subsequent models.

The reason for choosing to launch MB.OS on the MMA platform model, Mercedes-Benz's consideration is that the users of the entry-level model are younger, more receptive to new things, and can also propose improvements to the system.

Where does this say it will only be used in EQA and EQC? I cbf reading all that.

 

[Bravo]

Here's some info on the EQS SUV. There are five different equipment packages available.

IMO this is a DEAD SET GIVE-AWAY that some (if not all) of the equipment packages will feature AKIDA in the EQS, so I imagine something similar will apply for the EQE!

And I quote:

"The €642.60 Interior Assistant that is the latest iteration of voice control capable of recognizing gestures and it even knows which way the driver is looking thanks to an array of cameras."

Mercedes-Benz EQS SUV launches, starting at €110,658​

Max McDee, 09 August 2022
Mercedes

The much awaited Mercedes-benz EQS SUV is finally fully detailed and ready to order. European customers can book their cars now and can expect deliveries as early as December with some vehicles possibly making their way a bit earlier.
The EQS SUV was made official in April, but it's only now that you can actually buy one. The vehicle is manufactured in the USA at the CO2 neutral Tuscaloosa plant in Alabama.

Online configurator for the EQS SUV is live
There are two options available initially - the EQS 450+ starts at €110,658.01 and the EQS 580 4MATIC starts at €135,291.10. There are three main trims available with each of the models: standard exterior with Electric Art interior, Electric Art interior and exterior and AMG Line exterior and interior.
Depending on the model chosen, there are five different equipment packages available - Advanced, Advanced Plus, Premium, Premium Plus and the top of the range Business Class.

MBUX Augmented Reality HUD is an extra option that will set you back €1,082.90 and it will overlay content and driver information on the windscreen making it appear to float in front of the car, reducing distraction.
There is a €392.70 optional radiator grille with the Star pattern and the €642.60 Interior Assistant that is the latest iteration of voice control capable of recognizing gestures and it even knows which way the driver is looking thanks to an array of cameras.

For additional €452.20 we can get the Trailer Maneuvering Assist that can adjust the angle of the steering wheel to help reversing with a trailer. The system is limited to speeds up to 5 kph and up to 15 degree gradients.
Rear side airbags are optional at €452.20 and another €535.50 will get Energizing Air Control Plus - a HEPA filtration system for the cabin.

For European customers, Mercedes offers the “me Charge” option which avails three charging tariffs across Europe. All new owners initially are getting the Charge L tariff that is free for the first year, after that it’s €17.90 per month.
The AC charging comes at €0.33 per kWh with an additional, so-called “blocking fee” of €0.06 per minute after the first 3 hours. That fee does not apply in Germany between 9pm and 8am.

DC charging comes at €0.39 per kWh with additional €0.20 per minute after the first hour. The Ionity charging comes at either €0.35 per kWh or is free with the Ionity Unlimited that can be activated via the “me Charge”.
The configuration and order page is up and running on the Mercedes-Benz website - follow the link below and explore all the options. Please be seated when you choose the Hyperscreen option though - Mercedes seems to be charging about €500 per inch for that option.

Mercedes-Benz EQS SUV launches, starting at €110,658

First electric SUV from mercedes-Benz is finally available for order in Europe with deliveries to begin this December.

www.arenaev.com

 

[Cardpro]

Hi @Fastback6666,
My idea of using MegaChip only works if Mercedes Benz wants to hide the use until after or at the time of vehicle release. Waiving the licence fee would not defeat the obligation to make an ASX announcement if they signed a deal with Mercedes Benz to have the AKIDA technology in Mercedes Benz EV passenger sedans.

Why is this so because the ASX requires announcements which are material and where the value of the announced agreement is reasonably able to be calculated. Mercedes Benz has past sales figures going back for 100 years and production run numbers set for each new vehicle so it would be a very simple matter for Mercedes Benz or Brainchip to do some calculations and put up a reliable estimate on the value of the agreement even though it is an agreement just based on royalties. As such it would be material and ascertainable.

In saying this I am not arguing you are wrong or that I am right because I have not yet had an email from either Brainchip or Mercedes Benz inviting me to an exclusive briefing on their corporate plans so until then our propositions are like Schrodinger's cat both alive and dead until the box is opened.

The good thing about this unlike Schrodinger's cat when our box is opened while one will be dead we will have one alive and that alive cat will be so miraculous that we will soon forget the dead cat.

My opinion only DYOR
FF

AKIDA BALLISTA

Although this is a wild thought, maybe the 400k was a initial payment for the initial development with final / additional payments subject to final product / achieving milstones? Just my pure guess & hope hahahaha

Hmm actually, I hardly doubt above will get us out of contiguous disclosure obligation... but that being said, we didn't announce it last time even though we were working with them (according to the public article)...

 

[Proga]

Where does this say it will only be used in EQA and EQC? I cbf reading all that.

The EQA and the EQC are the only 2 electric models which run on the MMA platform