Mute22
Regular
I mean seriously, look at the latest headlines? If we are serious about ever relisting, we need an actual PR strategy - starting TODAY.I know we are in a legal battle and not a war for public opinion, but fuck me it would be nice to get some fair media coverage within Australia.
Does anybody know if AVZ is providing a direct media release or doing outreach to amenable journalists for good news? Clearly all the AFR employees have it out for us and are all in on IGO/LTR.
You would think the largest battery manufacturer in the world backing the largest lithium play on planet earth might be worth a mention?
The average punter out of the loop, just reading the headlines would think Zijin is about to start mining and AVZ has been caught bribing officials, whereas the opposite is much closer to reality.
I don't work directly in PR, but adjacent - it's very frustrating to watch the selective stories in the media will pickup in a nano-second while we don't seem to be on the front foot with positive news.