Bravo
If ARM was an arm, BRN would be its biceps💪!
Yes @Evermont , I totally agree that we must be one of the touch-points. For me it's so abundantly clear reading between the lines from Markus Shafer's LinkedIn blog written just one month ago which states the following.
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IN THE LOOP: NEUROMORPHIC COMPUTING | Markus Schäfer | 23 comments
My new “In the Loop” series kicks off with #Neuromorphic Computing – the clear winner of my poll a few weeks ago. For those unfamiliar, this highly… | 23 comments on LinkedInwww.linkedin.com
In addition...Google will be deeply integrated within the Mercedes user interface. (UI/UX), the same place where the "Hey Mercedes" voice assistant resides, with hot word detection made 5-10 times more efficient than conventional voice control thanks to AKIDA..

You Can Now Watch TikTok In Your Mercedes
In a brand partnership that will delight road safety authorities, Mercedes E-Class drivers will soon be able to watch TikTok videos while they're cruising around.
www.bandt.com.au
Software-defined vehicles drive next-gen connected EV development - Embedded.com
Software-defined vehicles, software-based simulation and neural processors in EVs and connected cars, with a look at developments from General Motors, Mercedes-Benz and Blackberry.