BRN Discussion Ongoing

Bravo

If ARM was an arm, BRN would be its biceps💪!
Check this out Brain Fam! Thus far we've been focussing on Valeo and the SCALA 3 LiDaR but you can see from this LinkedIn post 5 days ago that they are also producing an immersive fascia in which the human-machine interface appears. The vehicle in the picture is a BMW. It's interesting because Cerence also supply their technology to Valeo so I wouldn't be surprised that Valeo will incorporate the "Cerence Immersive Companion" which is going to be rolled out in FY23/24, which I personally believe will incorporate AKIDA.

My opinion only so please DYOR.

Screen Shot 2023-02-27 at 2.20.45 pm.png
 
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Bravo

If ARM was an arm, BRN would be its biceps💪!
Hi bravo, I am prepared to say i am 99.9 percent sure we are not in snapdragon gen 2.

I think Gen 3 is a chance with Prophesee, but if I’m wrong, if, I will give you $1000 🍾 you heard it here first!

Hi @chapman89, unfortunately I think it's a very long shot too, so your $1000 will most likely escape my clutches (not that I would ever accept it anyway 😇). The only thing that gives a modicum of hope is that the Snapdragon 8 Gen 2 as been described as being "uniquely customised" for the Galaxy 23. Only time will tell. Happy to accept a bottle of champers if it is though! 🍾😝
 
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Can someone please help me understand the importance of all these partnerships? We have so many partnerships under our belt, what is the likelihood of sales eventually spring out from them?

I love all the action, but the market seems to think nothing of them which is so frustrating. You would think when someone forms a partnership it would be for the benefit of both parties in one shape or form. It is not research collaborations to play around like school kids in a science fair.

So in my opinion. Without fully understanding it would have to lean towards all these partnership to be of future significance and future revenue as the partnerships mature. But then I have this nagging voice in my head that I’m trying to quite down as we are in a very different place the. The brainchip studio days.

We saw many partnerships from back then that we have never seen any fruit from. And we shave never heard anything more from these partnerships that were formed. I just hope and pray that this time it is different as we have a completely different product, with world class board of directors and advisors.

I am willing to admit that my expectations has been set too high and have over committed to Brainchip more then I probably can afford, but I have to remind myself of where Brainchip is in its journey, and where on the hockey stick curve AI as an industry is and all the problems we have with AI to fully move forward with it and how Brainchip literally have the answer to all of them like latency, power consumption, privacy and cost.

It is time to take some time to stand back and look at the greater picture, trust in my own research and conviction and let it all get played out. In my opinion it’s not a matter of if it’s successful but rather when and how much success they will have.

My now challenge is to appease my wife that has Intrusted most of our money to my research and conviction and help her understand to give her peace of mind. Wish me good luck, because she is not happy at the present.
When are they ever happy:D:D
 
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Boab

I wish I could paint like Vincent
One would assume that all the necessary internals would have to be in the vehicle to get the upgrade(s)?
Perhaps we'll get a slice of the pie every time someone renews their membership?
MB see's big growth in this area.

"By 2025, we are targeting more than €2 billion ($AU3.13 billion) from our connected car park (subscription services)," Mercedes-Benz sales chief Britta Seeger told Automotive News.

"Automated driving functions are expected to emerge as our largest software-enabled revenue driver by 2030."

"Our connected car park is forecast to grow by 60 per cent in the next three years. This will have a huge impact on our software-enabled revenue."


 
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Evermont

Stealth Mode
HI @jk6199

Based on their vast global experience, skill set and qualifications of the Management Team listed in our most recent Annual Report I am very comfortable letting them make the decisions on how best to run the company and sell the product.

:)

Nailed it. 👏👏👏
 
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Mt09

Regular
So LG Electronic's were behind the in-vehicle infotainment (IVI) system & Hyperscreen in the Mercedes Vision EQXX. And, correct me if I'm wrong, I believe that it's the on-board infotainment system that handles all the speech processing itself. So, if this is correct then LG had to have worked with us on the voice control system which is 5 to 10 times more efficient than convention voice control systems thanks to AKIDA.

Anyway, I think it's very interesting that two weeks ago, the head of LG Electronics’ Vehicle Component Solutions Eun Seok-hyun was reported to have met with Jim Cathey, Qualcomm’s chief commercial officer, to discuss ways of expanding collaboration into autonomous driving and ADAS.

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View attachment 30713

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View attachment 30717
As Lou once said "A South Korean Company has been stuck into validation of Akida tech using the ADE possibly doing more validation than BRN has” - LDN

Don’t ask me to find the link 😅
 
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@Diogenese

Do we have a place in something like this?

Obviously low power, an accelerator, didn't we have a paper or patent on packet inspection etc

Offloaded CPU processing to custom network accelerator,

No mention of AI though.




Renesas develops technologies for automotive communication gateway SoCs​

Four Key Technologies Announced at ISSCC 2023 Will Enable High Performance, Low Power Consumption, Fast Start-up and Security
  • February 22, 2023
Renesas Electronics Corporation (TSE: 6723), a premier supplier of advanced semiconductor solutions, today announced that it has developed four technologies for system-on-chip (SoC) devices for in-vehicle communication gateways. These SoCs are expected to play a crucial role in defining the next-generation electrical/electronic (E/E) architecture in automotive systems.
SoCs for automotive gateways must provide both high performance to implement new applications such as cloud services, and low power consumption when they are not in use. They also need to deliver fast CAN response to support instant start-up. Additionally, these SoCs need to provide power-efficient communication technology that enables network functions as a gateway using limited power and security technology to enable safe communication outside the vehicle. To meet these requirements, Renesas has developed (1) an architecture that dynamically changes the circuit operation timing to match the vehicle conditions with optimized performance and power consumption, (2) fast start-up technology by partitioning and powering essential programs only, (3) a network accelerator that achieves a power efficiency of 10 gigabits per second/watt (Gbps/W), and (4) security technology that prevents communication interference by recognizing and protecting vital in-vehicle communication related to vehicle control.
Renesas announced these achievements at the International Solid-State Circuits Conference 2023 (ISSCC 2023), February 19 – 23 in San Francisco, California.
Details of the new technologies include:

1. Architecture that optimizes processing performance and power consumption depending on vehicle conditions​

Communication gateway SoCs need to deliver processing performance exceeding 30,000 Dhrystone million instructions per second (DMIPS) when running, while also keeping standby power consumption to 2 mW or less in order to maintain battery life. Typically, high-performance SoCs also have high power consumption in standby mode, while low-power SoCs with small standby power consumption have performance issues. To resolve this tradeoff, Renesas combined in a single chip a high-performance application system and a control system optimized for ultralow standby power consumption. The new architecture controls the power supplies of these two subsystems and changes the timing of circuit operation to achieve an optimal balance between performance and power efficiency. This results in higher performance during operation and lower power consumption during standby.

2. Fast start-up technology with external flash memory achieving the same fast speed as embedded flash memory​

Since communication gateway SoCs manage processing of critical functions related to vehicle control, they must be able to respond to CAN within 50 milliseconds (msec.) of start-up. However, if the SoC uses a process that does not support embedded flash memory, the start-up program must be encrypted and stored in external flash memory. This means that it takes additional time to load program data and decrypt it. To solve this issue, Renesas developed technology that splits the program into sections and initially loads and decrypts only an essential portion for start-up, while continuing to load the rest of the program in parallel. This enables a fast response to CAN (50ms or less), even when using external flash memory.

3. Highly efficient network accelerator with 10 Gbps/W communication efficiency​

To allow air cooling and heat dissipation for electronic control units (ECUs), communication gateway SoCs must keep power consumption to 7 watts or less. Since computing processing performance of 30,000 DMIPS or higher requires approximately 6 watts of power, only around 1 watt can be used for network processing. This presents a challenge as the total communication of 10 Gbps must be achieved using 1 watt of power, with a processing efficiency of only around 3 Gbps/W when processed by the CPU. To work around this issue, Renesas offloaded processing from the CPU to a custom network accelerator, achieving higher efficiency at 9.4 Gbps/W. Additionally, Renesas boosted efficiency to 11.5 Gbps/W by switching the routing method from a conventional TCAM approach to a hash table in SRAM.

4. Security technology to prevent interference with communication requiring high reliability​

A communication gateway SoC performs a mixed set of tasks such as data processing related to vehicle control that requires a high level of reliability, and large amounts of random data communication with cloud services and others. Since vehicle control is essential to ensuring safety, protecting and separating mission-critical data is important. However, despite the differences in data types, all data is transmitted through the same in-vehicle network, leading to physical intersections and raising security issues. To address this challenge, Renesas developed security technology that analyzes incoming packets to the SoC. It determines whether or not they contain essential data, and assigns them to different pathways and control functions within the network accelerator. This prevents interference with data that requires high reliability and safeguards in-vehicle data communication from a variety of security threats.
These four technologies have been incorporated into Renesas’ R-Car S4 vehicle communication gateway SoC. With the latest R-Car S4, developers can accelerate advances in E/E architectures, implement secure connection with cloud services, and ensure safe and reliable vehicle control at the same time.
SOURCE: Renesas

Further to my prev post on packet inspections, was cleaning up some old folders and found this paper with Timothee Masquelier as a co-author.

Pretty sure I have something somewhere as well about BRN but this paper shows the work done and the conclusions where we could fit imo.


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Before recent events I would have liked to say that everyone here wants to see Brainchip become successful but unfortunately the disclosed fact that a long term poster here and at HC had multiple identities and used those identities to invent facts and attack others for believing in the technology and those that lead Brainchip makes this clearly impossible.

Today the idea that Brainchip should have taken a different direction in its commercialisation journey has been raised but scant if any regard has been paid to the following known facts:

1. The CEO of Megachips US Office stated that their are a range of less sophisticated customers who do not have the capacity to handle the design and implementation of IP and are looking for a Commercial Off the Shelf System on a Chip that they can easily implement in their product. He stated that Megachips was consideringdoing the engineering to the create a such a chip to supply this types of customers in due course.

2. Brainchip has developed a University program currently taken up by three universities in the USA for the sole purpose of introducing engineers to AKIDA science fiction which is as we know is unlike Intel's Loihi or anyone else's hence the fact that Brainchip has been able to achieve the award of 14 Patents with another 30 patent applications under consideration according to the recently released Annual Report. So unique is AKIDA that Intel has even taken it on board.

3. Brainchip has been on a recruitment campaign now for quite sometime and the fact is that finding engineers with the requisite skill set to be of value is because AKIDA technology is Science Fiction not as easy as finding someone who understands Von Neumann compute.

4. The CEO of Megachips US stated that when Megachips determined to partner with Brainchip it spent 18 months bringing a select group of its own engineers up to speed with the AKIDA technology revolution before finally signing off on an IP licence and embarking upon the marketing of AKIDA technology to their customer base.

5. The AKD1000 commercial chip is a beast and comparable to a GPU running at 900 gigahertz. So powerful is the AKD1000 at 80 nodes that Renesas a company with an already advance Artificial Intelligence program based upon neuromorphic principles only needed to licence 2 nodes.

6. Renesas having licenced these 2 nodes on 23 December, 2020 needed until December, 2022 to tape out its AKIDA based chip for production sometime around the end of 2023.

7. Anil Mankar stated at the 2021 Ai Field Day that while one node of AKIDA technology IP could do most things the ideal offering would be 2 nodes as this made a dramatic difference to the latency and number of passes required. In other words the bottom end of the AKIDA technology market say DOOR BELLS would only need a couple of nodes. Renesas has shown how long it takes to design and implement on chip two nodes.

So without wishing to pour cold water on all those who are suggesting that Brainchip should have taken a different pathway the above known and provable facts suggest that bringing Science Fiction that is unique in all the technology world to market is not as simple as some try to suggest.

Even Renesas the third largest supplier of Micro Control Units to the Automotive sector has taken from 23 December, 2020 to December, 2022 to tape out the least sophisticated iteration of the AKIDA technology revolution.

Even Megachips needed to spend the best part of 18 months educating its hand picked engineers in AKIDA technology before going public and commencing to market it to its customers.

So revolutionary is AKIDA technology that Carnegie Mellon University one of the premier technology universities in the world has seen fit to run a course of study in it as it is seen as differentiated from anything else they teach in their curriculum.

Then again all the above may be totally incorrect and a small to medium business building doorbells will have sitting out the back an engineer capable of designing an AKIDA IP based system and sending it off to TSMC or Global Foundries for production in 6 to 12 months.

My opinion only DYOR
FF

AKIDA BALLISTA
 
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Bravo

If ARM was an arm, BRN would be its biceps💪!
An article form Jan 2022. Bosch’s infotainment domain computer is powered the Snapdragon Automotive Cockpit Platform and it’s also capable of allowing carmakers to integrate voice assistances like Alexa and Cerence.





Matthew Beedham·Jan 08, 2022

News

Bosch’s infotainment domain computer is powerful brain for digital cockpits of the future​

image

Matthew Beedham
Editor
Jan 08, 2022 · 3 min read

At CES this year we saw screens everywhere, on the cluster, on the dash, in front of the passenger, on the central stack and even on front headrests for backseat passengers. It’s a sci-fi dream for vehicle occupants, but carmakers are faced with the challenge of making it all work.
In a world of thin and light laptops, tablets and phones, tech consumers are spoiled with computing power and form factor. In most cases, these gadgets are fully integrated and can do everything we imagine all in a neat little package.
We’ve come to expect the same from our cars. We want our infotainment systems and digital cockpits to be neat, integrated, intuitive and powerful. But getting there isn’t so simple, it requires specialist, complex and high-powered computers, dedicated for the task at hand.
What’s more, carmakers need to be able to use computing hardware in more than one vehicle, it needs to scale and support many screens, sensor arrays and more than one in-car system or digital cockpit.
Making a car’s infotainment system isn’t as simple as slapping a tablet on the dashboard and attempting to connect everything up. It’s safe to say the computers that will bring digital cockpits of the future to life are far from simple.

The infotainment domain​

Take Bosch’s infotainment domain computer for example. Announced at CES this year, Bosch says its infotainment domain computer is what’s going to “enable advanced in-vehicle features quickly and efficiently.”
“Infotainment domain computer” is a bit of a complex name, but essentially the processing unit is designed to connect all facets of the in-vehicle experience to the rest of the vehicle. That’s not a simple task when you think about how advanced modern cars are. There are hundreds if not thousands of sensors, voice assistants, touchscreens, hardware control buttons, various displays, cameras, speakers… the list could go on.
Bosch’s infotainment domain computer is the hardware brains behind what brings a digital cockpit experience to life.

The point is that there is a staggering amount of input information to assimilate in a car, more than a phone or laptop must ever deal with, and then synthesizing that input into understandable output requires more specialist technology.
Bosch’s infotainment domain computer brings all of these components together, provides them with a centralized processing house and then sends out relevant information to output devices like screens or speakers for human drivers to make sense of. And it does all this in a production ready package that’s buried deep beneath the dashboard.
"With the Information domain computer, Bosch is providing connectivity and computing power to the modern world of mobility," said Stefan Buerkle, senior vice president and head of Connected Information Solutions, Bosch in North America.
The computer uses buckets of high-power, specialist technology. It’s powered by Snapdragon Automotive Cockpit Platform, which is powerful enough to process detailed audio-visual content, and artificial intelligence and contextual safety features too. It’s also capable of allowing carmakers to integrate voice assistances like Amazon Alexa and Cerence (also found on TomTom Digital Cockpit).
For embedded and cloud-based navigation, TomTom’s Navigation for Automotive is also part of Bosch’s package. To connect everything together and make them work seamlessly, it calls on tech from the likes of Texas Instruments and Molex.
It’s important to remember that Bosch’s computer is very much a hardware solution. The software that brings in-vehicle experiences to life is a whole other kettle of fish.
Using this computer gives carmakers a fast and simple route to centralizing much of the processing a car needs to do But of course, in reality it’s all a lot more complicated than this, click here if you want to dive a bit deeper.

October 21, 2022, 06:30 UTC.This article has been updated to reflect the new name of TomTom’s in-vehicle infotainment platform. It is now called TomTom Digital Cockpit.
#digital-cockpit#bosch#event#the-future#ces

 
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Bravo

If ARM was an arm, BRN would be its biceps💪!
I always get confused about Mercedes + NVDIA + Qualcomm and who does what-where, but this extract below makes it easier to work out. Qualcomm = cockpit processors and next gen infotainment and connectivity systems. Nvdia = MBUX systems. So it makes sense that Rob said we're not in competion with NVDIA but they're more like our partners. I mean, he didn't say that verbatim, but I think he said something along those lines. Please feel free to correct me if I'm wrong.

So, since NVDIA are powering Mercedes MBUX then surely we must be partners with NVDIA because neuromorphic principles have been applied to the "Hey Mercedes" voice control system which is part of the MBUX system.

You can see from that the article below published on the 23 Feb 2023 that Mercedes and NVDIA are deepening their partnership and we know also from Markus Shaefer's LinkedIn blog about Neuromorphic Computing, (which specifically mentioned BrainChip), and it's ability to unlock major advances in how we communicate with our cars including on-board analysis of video and speech data all of which occurs inside the MBUX system powered by NVDIA.

That's the way I view it but I could be completely mistaken.



Lam.png


Mercedes-Benz Taking Vehicle Product Lifecycle Digital With NVIDIA AI and Omniverse​

Progress on software-defined vehicle collaboration highlighted at automaker’s recent strategy event.
February 23, 2023 by DANNY SHAPIRO


To drive the automotive industry forward, NVIDIA and Mercedes-Benz are taking the virtual road.
NVIDIA founder and CEO Jensen Huang joined Mercedes-Benz CEO Ola Källenius on stage at the automaker’s strategy update event yesterday in Silicon Valley, showcasing progress in their landmark partnership to digitalize the entire product lifecycle, plus the ownership and automated driving experience.
The automotive industry is undergoing a massive transformation, which is driven by advancements in accelerated computing, AI and the industrial metaverse.
“Digitalization is streamlining every aspect of the automotive lifecycle: from styling and design, software development and engineering, manufacturing, simulation and safety testing, to customer buying and driving experiences,” said Huang.
Since its founding, Mercedes-Benz has set the bar in automotive innovation and ingenuity, backed by superior craftsmanship. The automaker is shaping the future with its intelligent and software-defined vehicles, which are powered by NVIDIA’s end-to-end solutions.

The Fleet of the Future

Next-generation Mercedes-Benz vehicles will be built on a revolutionary centralized computing architecture that includes sophisticated software and features that will turn these future vehicles into high-performance, perpetually upgradable supercomputers on wheels.
During the event, the automaker took the wraps off its new operating system, MB.OS, a purpose-built, chip-to-cloud architecture that will be standard across its entire vehicle portfolio — delivering exceptional software capabilities and ease of use.
MB.OS benefits from full access to all vehicle domains, including infotainment, automated driving, body and comfort, driving and charging — an approach that allows Mercedes-Benz customers a differentiated, superior product experience.
“MB.OS is a platform that connects all parts of our business,” Källenius noted during the event.

Safe Has Never Felt So Powerful

At the heart of this architecture is NVIDIA DRIVE Orin, which delivers high-performance, energy-efficient AI compute to support a comprehensive sensor suite and software to safely enable enhanced assisted driving and, ultimately, level 3 conditionally automated driving.

Running on DRIVE Orin is the flexible and scalable software stack jointly developed by NVIDIA and Mercedes-Benz. Sarah Tariq, NVIDIA vice president of autonomous driving software, joined Magnus Östberg, chief software officer at Mercedes-Benz, on stage to delve deeper into this full-stack software architecture, which includes the MB.OS, middleware and deep neural networks to enable advanced autonomy.

Tariq said, “The companies are working in close collaboration to develop a software stack that can comfortably and safely handle all the complexities that the automaker’s customers may encounter during day-to-day commutes all over the world.”

This includes enhanced level 2 features in urban environments where there are pedestrians or dense, complex traffic patterns. Using advanced AI, Mercedes-Benz can deliver a comfortable driving experience that consumers have come to expect, backed by uncompromised safety and security.

With the ability to perform 254 trillion operations per second, DRIVE Orin has ample compute headroom to continuously advance this software with new capabilities and subscription services over the life of the vehicle, through over-the-air software updates, via an app, web or from inside the car.

Additionally, Mercedes-Benz is accelerating the development of these systems with the high-fidelity NVIDIA DRIVE Sim platform, built on NVIDIA Omniverse. This cloud-native platform delivers physically based, scalable simulation for automakers to develop and test autonomous vehicle systems on a wide range of rare and hazardous scenarios.


Q am.png



 
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Bravo

If ARM was an arm, BRN would be its biceps💪!
It just occurred to me that if I write enough stuff, it will increase the likelihood that some of it might be right, but it will also exponentially increase the likelihood of my being sent to the naughty corner again.

oFCwEKAdh7n3gqHn9n57sF-320-80.jpeg
 
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HarryCool1

Regular
It just occurred to me that if I write enough stuff, it will increase the likelihood that some of it might be right, but it will also exponentially increase the likelihood of my being sent to the naughty corner again.

View attachment 30741
Its worth the risk!!

giphy.gif
 
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mcm

Regular
Before recent events I would have liked to say that everyone here wants to see Brainchip become successful but unfortunately the disclosed fact that a long term poster here and at HC had multiple identities and used those identities to invent facts and attack others for believing in the technology and those that lead Brainchip makes this clearly impossible.

Today the idea that Brainchip should have taken a different direction in its commercialisation journey has been raised but scant if any regard has been paid to the following known facts:

1. The CEO of Megachips US Office stated that their are a range of less sophisticated customers who do not have the capacity to handle the design and implementation of IP and are looking for a Commercial Off the Shelf System on a Chip that they can easily implement in their product. He stated that Megachips was consideringdoing the engineering to the create a such a chip to supply this types of customers in due course.

2. Brainchip has developed a University program currently taken up by three universities in the USA for the sole purpose of introducing engineers to AKIDA science fiction which is as we know is unlike Intel's Loihi or anyone else's hence the fact that Brainchip has been able to achieve the award of 14 Patents with another 30 patent applications under consideration according to the recently released Annual Report. So unique is AKIDA that Intel has even taken it on board.

3. Brainchip has been on a recruitment campaign now for quite sometime and the fact is that finding engineers with the requisite skill set to be of value is because AKIDA technology is Science Fiction not as easy as finding someone who understands Von Neumann compute.

4. The CEO of Megachips US stated that when Megachips determined to partner with Brainchip it spent 18 months bringing a select group of its own engineers up to speed with the AKIDA technology revolution before finally signing off on an IP licence and embarking upon the marketing of AKIDA technology to their customer base.

5. The AKD1000 commercial chip is a beast and comparable to a GPU running at 900 gigahertz. So powerful is the AKD1000 at 80 nodes that Renesas a company with an already advance Artificial Intelligence program based upon neuromorphic principles only needed to licence 2 nodes.

6. Renesas having licenced these 2 nodes on 23 December, 2020 needed until December, 2022 to tape out its AKIDA based chip for production sometime around the end of 2023.

7. Anil Mankar stated at the 2021 Ai Field Day that while one node of AKIDA technology IP could do most things the ideal offering would be 2 nodes as this made a dramatic difference to the latency and number of passes required. In other words the bottom end of the AKIDA technology market say DOOR BELLS would only need a couple of nodes. Renesas has shown how long it takes to design and implement on chip two nodes.

So without wishing to pour cold water on all those who are suggesting that Brainchip should have taken a different pathway the above known and provable facts suggest that bringing Science Fiction that is unique in all the technology world to market is not as simple as some try to suggest.

Even Renesas the third largest supplier of Micro Control Units to the Automotive sector has taken from 23 December, 2020 to December, 2022 to tape out the least sophisticated iteration of the AKIDA technology revolution.

Even Megachips needed to spend the best part of 18 months educating its hand picked engineers in AKIDA technology before going public and commencing to market it to its customers.

So revolutionary is AKIDA technology that Carnegie Mellon University one of the premier technology universities in the world has seen fit to run a course of study in it as it is seen as differentiated from anything else they teach in their curriculum.

Then again all the above may be totally incorrect and a small to medium business building doorbells will have sitting out the back an engineer capable of designing an AKIDA IP based system and sending it off to TSMC or Global Foundries for production in 6 to 12 months.

My opinion only DYOR
FF

AKIDA BALLISTA
As good a post of yours as I have ever read! Thanks you.
 
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Tothemoon24

Top 20
2023

Cisco Logo (PRNewsfoto/Cisco)

NEWS SUMMARY:
  • New Mercedes-Benz E Class vehicles will be equipped with Webex Meetings and Calling and utilize Webex AI audio capabilities to enable greater flexibility for the hybrid workforce – while putting safety at the forefront.
  • Drivers benefit from a secure and intuitive collaboration experience with Webex.
  • Partnership reinforces Mercedes-Benz and Cisco's joint commitment to innovation in hybrid work and connected vehicles.
BARCELONA, Spain, Feb. 27, 2023 /PRNewswire/ -- Today, at Mobile World Congress, Cisco (NASDAQ: CSCO) announced it is working with Mercedes-Benz to provide an optimal mobile office experience in its new Mercedes-Benz E Class vehicles. In today's era of hybrid work, people expect an exceptional experience regardless of how and where they work – and the car is no exception. This partnership will help people get work done safely, securely, and comfortably in their vehicles, with the modern luxury and intuitive features that Mercedes-Benz and Webex customers are accustomed to.
Webex in E Class
Mercedes-Benz is committed to innovating its vehicles for the modern, digital era; and partnering with Cisco was a natural fit given the company's leadership in secure, intuitive collaboration with Webex. The future of transportation is here now – and this partnership marks a momentous step forward with in-vehicle innovation and experiences.
Mercedes-Benz and Cisco are jointly addressing the needs of the ever-evolving hybrid workforce. The partnership makes it possible for an architect in the parking lot of a job site to collaborate with their team back at the firm, for example, or take a meeting between visiting a client and picking up the kids from after school care.
Together, the companies are transforming the car into a home office.
"Hybrid work is centered on the work you do, not where you do it – whether it's in the office, home, car, or anywhere in between," said Jeetu Patel, Executive Vice President & General Manager, Security & Collaboration, Cisco. "The mobile office cannot progress without the reliable and secure collaboration technology that only Cisco can provide. This partnership with Mercedes-Benz, a leader in automotive luxury, marks a big step forward in delivering the flexibility that the hybrid workforce demands."
Enabling Frictionless Meetings and Calls
Drivers will be able to conduct frictionless meetings and calls with Meetings and enterprise grade calling with Webex. These features are all part of the Webex Suite, which provides the continuous, secure, and reliable connectivity that Cisco is known for. Webex's proprietary audio intelligence technology offers best-in-class noise cancelation, enhancing the experience for the driver and any passengers working in the vehicle. Webex's technology makes it easier to hear and be heard by singling out and boosting the clarity of an individual's voice while eliminating distracting background noises, such as road noise and, at times, co-passengers talking, that come with the flexibility of conducting meetings and calls from the vehicle.
Safety-Centric Approach
Core to this announcement is safety: when the vehicle is moving, meetings and calls will use audio-only. When parked, users can harness Webex's full immersive collaboration experience in their E Class, including video meetings, automatic AI-powered transcription, content sharing, and reactions (such as a thumbs up or celebration emoji).
Availability
The interior of the 2024 Mercedes-Benz E Class was previewed on February 22, 2023. The new vehicle will be equipped with Wi-Fi and cellular data connection, among many other things. Using either connection, drivers can download the Webex App from the Mercedes Benz Car App Store to appear directly on the touchscreen of the vehicle's infotainment system, eliminating the dependency on phone. This offering will be available globally in the new Mercedes-Benz E Class vehicles, which are expected to arrive at dealerships this spring.
Cisco works with over 32,000 transportation organizations in 169 countries worldwide and has 25,000 patents in the transportation space. This partnership with Mercedes-Benz is part of Webex for Automobiles (blog here), including Webex Meetings for Apple CarPlay and its collaboration with Ford Motor Company.
About Mercedes-Benz
Mercedes-Benz Group AG, headquartered in Stuttgart-Untertürkheim, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 15 model lines ranging from the sporty GLA SUV to the flagship S-Class and the Mercedes-AMG GT Black Series. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at www.mbusa.com and www.mbvans.com.
About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in technology that powers the Internet. Cisco inspires new possibilities by reimagining your applications, securing your data, transforming your infrastructure, and empowering your teams for a global and inclusive future. Discover more on The Newsroom and follow us on Twitter at @Cisco.
 
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Bravo

If ARM was an arm, BRN would be its biceps💪!
2023

Cisco Logo (PRNewsfoto/Cisco)

NEWS SUMMARY:
  • New Mercedes-Benz E Class vehicles will be equipped with Webex Meetings and Calling and utilize Webex AI audio capabilities to enable greater flexibility for the hybrid workforce – while putting safety at the forefront.
  • Drivers benefit from a secure and intuitive collaboration experience with Webex.
  • Partnership reinforces Mercedes-Benz and Cisco's joint commitment to innovation in hybrid work and connected vehicles.
BARCELONA, Spain, Feb. 27, 2023 /PRNewswire/ -- Today, at Mobile World Congress, Cisco (NASDAQ: CSCO) announced it is working with Mercedes-Benz to provide an optimal mobile office experience in its new Mercedes-Benz E Class vehicles. In today's era of hybrid work, people expect an exceptional experience regardless of how and where they work – and the car is no exception. This partnership will help people get work done safely, securely, and comfortably in their vehicles, with the modern luxury and intuitive features that Mercedes-Benz and Webex customers are accustomed to.
Thats very interesting @Tothemoon24. This reminds me of when we've heard about Cisco’s Webex communications tool previously.🥳


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Tothemoon24

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Hi Bravo
Yes interesting indeed.
There’s so much going on in the tech world atm I go to bed at night seeing dots .

Exciting times
 
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Diogenese

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When Hey hey took over in late 2021, no doubt he would have got the brains trust together and discussed his strategy…we can now see that it’s all about building an ecosystem with strategic partnerships.

This is all very good, but if I’d had any input, I would have said…this is an excellent strategy Hey hey, as it will eventually bring us enormous long term success. But we must also consider a mix of simpler short term projects, to ensure we start generating sales and revenue far earlier than is possible with these large, more complex and sexier projects. This will help fund the bigger projects, show the markets we have a product that works, has practical demanded applications, that it will generate important revenue, and it’ll just provide us all with a level of confidence, that right now is being tested.

Peter’s oft’ mentioned doorbell application is simply one of scores of these simpler short term projects, that could have been implemented and generating important sales and revenue by now.

This is why I mentioned it on Saturday, not because I disagree with Hey hey’s strategy, but because a balance of simpler, short term projects should have also been part of the strategy.
What sort of short term projects do you envisage which would require the customer to invest a few million in designing their specific application of the Akida IP, and going through the whole development, sample manufacturing, testing, commercial manufacturing and verification routine for many months and then marketing the product before the royalties start rolling in?
 
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2023

Cisco Logo (PRNewsfoto/Cisco)

NEWS SUMMARY:
  • New Mercedes-Benz E Class vehicles will be equipped with Webex Meetings and Calling and utilize Webex AI audio capabilities to enable greater flexibility for the hybrid workforce – while putting safety at the forefront.
  • Drivers benefit from a secure and intuitive collaboration experience with Webex.
  • Partnership reinforces Mercedes-Benz and Cisco's joint commitment to innovation in hybrid work and connected vehicles.
BARCELONA, Spain, Feb. 27, 2023 /PRNewswire/ -- Today, at Mobile World Congress, Cisco (NASDAQ: CSCO) announced it is working with Mercedes-Benz to provide an optimal mobile office experience in its new Mercedes-Benz E Class vehicles. In today's era of hybrid work, people expect an exceptional experience regardless of how and where they work – and the car is no exception. This partnership will help people get work done safely, securely, and comfortably in their vehicles, with the modern luxury and intuitive features that Mercedes-Benz and Webex customers are accustomed to.
Webex in E Class
Mercedes-Benz is committed to innovating its vehicles for the modern, digital era; and partnering with Cisco was a natural fit given the company's leadership in secure, intuitive collaboration with Webex. The future of transportation is here now – and this partnership marks a momentous step forward with in-vehicle innovation and experiences.
Mercedes-Benz and Cisco are jointly addressing the needs of the ever-evolving hybrid workforce. The partnership makes it possible for an architect in the parking lot of a job site to collaborate with their team back at the firm, for example, or take a meeting between visiting a client and picking up the kids from after school care.
Together, the companies are transforming the car into a home office.
"Hybrid work is centered on the work you do, not where you do it – whether it's in the office, home, car, or anywhere in between," said Jeetu Patel, Executive Vice President & General Manager, Security & Collaboration, Cisco. "The mobile office cannot progress without the reliable and secure collaboration technology that only Cisco can provide. This partnership with Mercedes-Benz, a leader in automotive luxury, marks a big step forward in delivering the flexibility that the hybrid workforce demands."
Enabling Frictionless Meetings and Calls
Drivers will be able to conduct frictionless meetings and calls with Meetings and enterprise grade calling with Webex. These features are all part of the Webex Suite, which provides the continuous, secure, and reliable connectivity that Cisco is known for. Webex's proprietary audio intelligence technology offers best-in-class noise cancelation, enhancing the experience for the driver and any passengers working in the vehicle. Webex's technology makes it easier to hear and be heard by singling out and boosting the clarity of an individual's voice while eliminating distracting background noises, such as road noise and, at times, co-passengers talking, that come with the flexibility of conducting meetings and calls from the vehicle.
Safety-Centric Approach
Core to this announcement is safety: when the vehicle is moving, meetings and calls will use audio-only. When parked, users can harness Webex's full immersive collaboration experience in their E Class, including video meetings, automatic AI-powered transcription, content sharing, and reactions (such as a thumbs up or celebration emoji).
Availability
The interior of the 2024 Mercedes-Benz E Class was previewed on February 22, 2023. The new vehicle will be equipped with Wi-Fi and cellular data connection, among many other things. Using either connection, drivers can download the Webex App from the Mercedes Benz Car App Store to appear directly on the touchscreen of the vehicle's infotainment system, eliminating the dependency on phone. This offering will be available globally in the new Mercedes-Benz E Class vehicles, which are expected to arrive at dealerships this spring.
Cisco works with over 32,000 transportation organizations in 169 countries worldwide and has 25,000 patents in the transportation space. This partnership with Mercedes-Benz is part of Webex for Automobiles (blog here), including Webex Meetings for Apple CarPlay and its collaboration with Ford Motor Company.
About Mercedes-Benz
Mercedes-Benz Group AG, headquartered in Stuttgart-Untertürkheim, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 15 model lines ranging from the sporty GLA SUV to the flagship S-Class and the Mercedes-AMG GT Black Series. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at www.mbusa.com and www.mbvans.com.
About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in technology that powers the Internet. Cisco inspires new possibilities by reimagining your applications, securing your data, transforming your infrastructure, and empowering your teams for a global and inclusive future. Discover more on The Newsroom and follow us on Twitter at @Cisco.
This will give Peter van der Made a chance to catch up with all his old friends at Cisco from when they were research partners with Brainchip.

My opinion only DYOR
FF

AKIDA BALLISTA
 
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Tothemoon24

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What sort of short term projects to you envisage which would require the customer to invest a few million in designing their specific application of the Akida IP, and going through the whole development, sample manufacturing, testing, commercial manufacturing and verification routine for many months and then marketing the product before the royalties start rolling in?
Neuromorphic Yo-yo Dio ?
 
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