What a surprise:
here.
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
Tech to Desire: Mercedes-Benz at CES 2023
![]()
![]()
Las Vegas/Stuttgart, Dec 20, 2022
Automaker and technology brand Mercedes Benz is returning to CES in Las Vegas the first week of 2023. At the forefront will be the theme of “Tech to Desire,” illustrating how technological developments from Mercedes Benz enrich the lives of its customers”
Just in case anyone neglected to rub the magic lamp:
The highlight of Mercedes’ presence at CES will be the tech talks held in their booth 5041 inside the West Hall of the Las Vegas Convention Center on January 5 at 12:00 p.m., where Chief Technology Officer Markus Schäfer and Chief Software Officer Magnus Östberg will be joined by a number of collaboration partners. Together, they will announce news about the Mercedes‑Benz electrification strategy. They will also discuss automated driving features that give back time, and explain how new developments in in-car audio, streaming and entertainment will generate customer excitement. To round out the program, Mercedes will unveil an artistic collaboration with an innovative entertainment brand, reinventing an icon of pop culture.
Mercedes collaboration partners ... let me guess:
Valeo
SoundHound ?
Unity Tech
Bosch (AVP)
Nvidia ( https://blogs.nvidia.com/blog/2021/01/08/mercedes-benz-cockpit-ai/ )
...
any others?
But SoundHound is not travelling so well:
https://techcrunch.com/2022/11/10/soundhound-layoffs/
SoundHound, the voice AI platform, lays off 10% of staff citing ‘challenging market conditions’
Jagmeet Singh@jagmeets13 / 1:37 AM GMT+11•November 11, 2022...
“Yesterday, we announced to our SoundHounders that we are taking actions to streamline our company, including an approximate 10% reduction in workforce. We don’t take this lightly, but in the face of challenging market conditions, we must channel our investments into the areas that continue to drive growth and allow us to best serve our customers. We’re extremely grateful to the departing colleagues that have contributed to our success as a leading voice AI platform,” a SoundHound spokesperson said in a statement emailed to TechCrunch."
However SoundHound still advertises itself in connexion with Mercedes:
https://www.soundhound.com/voice-ai-solutions/automotive/
At about 2 minutes on, it shows "Hey Mercedes!"
Last edited: