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The Mercedes-Benz User Experience (MBUX) digital user interface has always enabled control of vehicle comfort features and infotainment via voice and touch. By harnessing the power of the Mercedes-Benz Intelligent Cloud, we will also enable generative #AI features that bring our #MBUX Virtual Assistant to life.
A combination of voice and imagery will provide a more natural, intuitive, personal and empathic way to communicate with the car. The MBUX Virtual Assistant will understand what you want and transfer those feelings and emotions into actions.
To make this dream a reality, the MBUX Virtual Assistant relies on the upcoming Mercedes Modular Architecture (MMA) platform running on our built-in-house Mercedes-Benz Operating System (MB.OS). This chip-to-cloud architecture ensures deep integration into the vehicle that enables full control of all sensors and actuators.
The Mercedes-Benz user experience of tomorrow will be intelligent and hyper-personalised, bringing more trust and empathy to the relationship between car and driver, and providing exactly what you need when you need it.