Part 2
Now, if youâve learned anything about Jensen so farâthe man who has no problem betting the farm for a villageâyou know another big company gamble is coming along.

Hereâs a quote by Jensen. Itâs somewhat random to insert here, but I think it paints a great picture of who Nvidiaâs captain is.
My will to survivor exceeds almost everybody elseâs will to kill me
â Jensen
What a legend. đŤĄ
Now letâs see, pun absolutely intended, how the chips landed with his 2012 bet.
How They Grow: Powering The Next Stage Of The Internet
Over a decade ago, in a more suave setting than a bullet-ridden Dennyâs Diner, the Nvidia founders reviewed the landscape yet again and spotted the next big wave:
The data center.
Today, itâs Nvidiaâs biggest driver of growth, and coupled with their Omniverse and AI platforms, it plays a crucial role in the building of the 3D Internet (what Nvidia calls the metaverse) and AI development.
The Nvidia Data Center: One platform, unlimited acceleration.
So far, weâve covered how there were two programmable (AKA, follows specific instructions) processors:
- The CPU: Intelâs main competency, with transistors focused on linear computing. For years, it was the sole programmable element of a computer.
- The GPU: Nvidiaâs expertise, with transistors focused on parallel computing. Initially used for rendering 3D graphics, GPUsâ processing efficiencies make them ideal for things like crypto and AI.
The problemâas Jensen saw comingâwith both of them is that theyâve reached their physical upper limit of computational capabilities.
He also knew that operating at the limit wasnât going to be good enough.
For instance, back in 2012, Nvidia sparked the era of
modern AI by powering the breakthrough AlexNet neural network. They knew AI was coming long before it was hot, and they knew the type of horsepower the engine for it would demand.
So,
seeing that (1) the limit was nearing, and (2) there would be demand for computational power far beyond what single PCs or even servers could provide, he leaned into Nvidiaâs expertise to invest heavily in a new, third, class of programmable processors:
- The DPU (Data Processing Unit). To avoid the technical mumbo-jumbo here, just know that these chips are ultra-efficient in data functions and are the building blocks of hyper-scale data centers. The DPU is at the center court of the computational arena today, with insane demand since it powers AI.
As Elon Musk
said to the WSJâŚ
they are considerably harder to get right now than drugs.
And I trust him.
https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https://substack-post-media.s3.amazonaws.com/public/images/ea781045-7798-4192-8d29-abf115184e15_828x552.png
Elon sending it.
Essentially,
Nvidia realized the future of accelerated computing was going to be a full-stack challenge, demanding a deep understanding of the problem domain, optimizing across every layer of computing, and all three chipsâGPU, CPU, and DPU.
But as weâve seen multiple times in this newsletterâselling products alone doesnât get you to the 4-comma club.
Although, selling a chip with unparalleled demand at $30K a pop wonât hurt you.
No, only building an integrated platform will get you there.
Which is exactly what theyâve done. In partnership with AWS, theyâre building out
the world's most scalable, on-demand cloud AI infrastructure platform optimized for training increasingly complex large language models (LLMs) and developing generative AI applications.
But Nvidiaâs massive data center strategy isnât their only platform play besides CUDA.
An homage to HBOâs Silicon Valley and the iconic data center
Nope. So letâs talk about the other two:
- Nvidiaâs AI Platform-as-a-Service
- Nvidiaâs Omniverse Platform
Chips & Systems: AIaaSâ a classic Pick-and-Shovel play
The Pick-and-Shovel strategy is a nod to the California gold rush in the 1800s, where there were two types of people:
Those who looked for gold, and those who sold the tools (picks and shovels) to mine it.
The latter folks not being in the business of caring whether they found it or not, since selling the tools was a sure-fire way of making money without the risk of investing in finding gold, which had huge uncertainties.
In the world of AI, Nvidia is in the same supply chain business. And not just by providing the hardware and data centers (
Chips) to support all the AI players, but by selling builders access to their computation services and software to actually build and train their AI models (
Systems).
Itâs called the Nvidia DGX Cloud, and itâs an AI supercomputer accessible from your browser.

The DGX Cloud service already includes access to Nvidia AI software, AI frameworks, and pre-trained models. Through it, Nvidia is also providing tools for building, refining, and operating custom large language and generative AI models.
At a high level, their full-stack AI ecosystem looks like this:
- AI Supercomputer: An all-in-one AI training service that gives enterprises immediate access to their own cloud-based supercomputers
- AI Platform Software: The software layer of the Nvidia AI platform, Nvidia AI Enterpriseďž powers the end-to-end workflow of AI. Simply put, it streamlines the development and deployment of production AI.
- AI Models and Services: Nvidia AI Foundations are cloud services within the supercomputer for customizing and operating text, visual media, and biology-based generative AI models. Think of them like Shopify plugins that make the Shopify platform more flexible and useful.
Nvidiaâs goal, simply, is to solve as many problems as deeply as possible in the journey of creating AI products. Theyâre not worried about who the next Chatbot winner is, because whoever it is, will be built off Nvidiaâs engine.
Very clearly, they are at the outset of building an AI-as-a-service (AIaaS) business component, and it is having a fundamentally transformative impact on the business, and more significantly, the entire AI industry.
As The Motley Fool
wrote,
this early leadership could turn into a lasting competitive advantage, creating a defensible flywheel for:
Nvidia's leadership position in advanced processing hardware already looks quite strong and hard to disrupt, but the company may be in the early stages of building another powerful competitive advantage. While algorithms and processing hardware play very important roles in constructing and running AI systems, data can be thought of as the other key component. As AI models are trained with a greater array of relevant valuable data, they tend to become more effective and capable.
By establishing itself as an early leader in AIaaS offerings, Nvidia is positioned to generate huge swaths of valuable data that help to inform and improve its own artificial intelligence capabilities. Through these improvements, the company should be able to deliver better services for its customers.
In turn, this will once again generate more valuable data for the company, setting up a network effect and virtuous cycle that could turn early leadership in AI services into a long-term competitive edge that competitors find very difficult to disrupt.
Looking at Nvidiaâs success and rigor in being strategically nimble, Iâm betting this is
exactly what will happen.
Now, combining their AIaaS with Nvidia Omniverse (below), we see that
Nvidia has created a two-piece platform-as-a-service play.
What you can do with this 
- Anticipate industry shifts: Nvidia foresaw the limitations of CPUs and GPUs and invested in the DPU before the demand skyrocketed. Always be forward-thinking and anticipate where your industry is headed.
- Diversify your offerings: Nvidia didn't just rely on selling chips; they built an integrated platform. Diversifying your product or service offerings can open up new revenue streams and make your business more resilient.
- Leverage partnerships: Nvidia's partnership with AWS allowed them to build a scalable AI infrastructure platform. Find the right industry leaders or complementary businesses to amplify your reach and capabilities.
- Platforms, not just products: Platform plays, as weâve seen time and again, can lead to exponential growth. Platforms create ecosystems where third-party developers or businesses add value, leading to huge network effects.
- Solve multiple Jobs-to-be-done: Nvidia's full-stack AI ecosystem is designed to simplify the AI development process for developers. Always think about how you can remove friction and make it easier for your customers to achieve their goals.
- Build for the long-term: Nvidia's investments in AIaaS and their platform strategy are long-term plays that could give them a lasting competitive advantage. A great example of how to apply long-term thinking is here: Ants & Aliens: Long-term product vision & strategy
- Stay nimble: Despite being massive, Nvidia has shown agility in their strategic decisions and ability to pivot into new areas. Regardless of size, be mindful of the traps that lead companies into the innovatorâs dilemma.
Subscribe
Nvidia Omniverse: The platform for the useful metaverse
If Nvidia AI is their answer to every artificial intelligence question, then Omniverse is Nvidiaâs answer to every metaverse questionâ
the 3D evolution of the internet.
Itâs a platform (also a chips-and-systems play) for virtual world-building and simulations, focused on enterprise customers. Itâs based on
Universal Scene Description (USD) technology, which, I know, means nothing to either of us. All you need to understand is that itâs the solution to everything 3D-related. Originally invented by Pixar,
USD is well positioned to become the open standard that enables 3D development.
Reading up on their Omniverse platform, and itâs clear they have 3 main objectives here:
- Make Omniverse the go-to platform for Augmented Reality and Virtual Reality (AR/VR) development
- Sign up major partners to use Omniverse
- Create a strong and defensible ecosystem around Omniverse
To get there and turn those goals into an actionable strategy, theyâre implementing three tactics:
- In order to become the prevalent system behind every 3D project, theyâre focusing on offering the best simulation tech to the biggest companies and supporting every business that builds applications on top of Omniverse.
- In order to make 3D content creation and sharing as easy as possible, theyâre focusing on individual and team collaboration tools for real-time interaction with partners and clients, world-building tools, a library of prebuilt objects and environments, compatibility with other sources of graphics and formats, and the leading game engines, Unreal and Unity.
- Theyâre securing partnerships with major cloud service providers (Azure, AWS, Google Cloud) to adopt Nvidiaâs tech and architecture, essentially forcing the competition to use their technology, in turn, almost eliminating it.
The customer here, to be clear, is not game developers. Nvidia is not thinking about the metaverse in the gaming or social context. Although, their hardware is certainly involved in powering those.

Rather, theyâre betting on the more practical and realistic metaverse by looking at players like:
- Artists of 3D content
- Developers of AIs trained in virtual worlds
- Enterprises that require highly detailed simulations
AKA, think robotics, the auto industry, climate simulations, space industry design and testing, virtual training, etc.
In short, their Omniverse X AI platforms are turbocharging science.
One epic example of this is how Nvidia is creating a digital twin of the planetânamed Earth-2âto help predict climate change decades in advance. Itâs well worth the
1 minute 29s watch of Jensen explaining how their supercomputer is helping us save the world.
Super cool.
Like I said, Nvidia is at the forefront of some of the most consequential initiatives and is probably the best example weâve seen of how engineering innovations really do move the world forward.
What you can do with this 

When your category evolves, double down on your capabilities. Just because your previous strategic advantage canât be maintained, it doesnât mean itâs worthless.
The benefit of being a category queen is that:
- You identify your categoryâs evolution early
- You get to convert your advantage to serve you in the emerging new category
You have two enemies when your category evolves:
- Complacency: falsely believing that you can sustain your current competitive advantage (see The Innovators Dilemma)
- Overreaching: abandoning your advantage and trying to build new capabilities from zero
Okay, so just to regroup real quick, weâve seen 3 key platforms (all relying on their hardware) that Nvidia uses to drive their growth.
- Their CUDA platform gives them exposure to various general domains (gaming, automotive)
- Their Data Centers + AI Platform gives them exposure to the rapidly growing AI sector
- Their Omniverse Platform gives them exposure to the professional metaverse
As they called out in a recent investor presentation,
thatâs a big fucking TAM.
But as weâve seen already with winning platforms like Stripe (
read deep dive), Shopify (
read deep dive), and Epic Games (
read deep dive)â
the best of them donât just capture markets super effectively, but, they actively work to make their markets bigger.
Shocker, but with a market cap of 7X those three companies combined, Nvidia is no different.
Seeding their own multi-market ecosystem: A lesson on expanding your TAM
Nvidia grows their own market in three powerful ways:
- By incubating AI startups
- By investing in companies integrated with the Nvidia ecosystem
- By offering formalized training and expertise development for their chips and systems.
Spearheaded by our main character, Jensen, these initiatives are prime examples of his commitment to fostering innovation, providing scale to their business, and positioning Nvidia as the leader in the AI, data science, and high-performance computing (HPC) arenas.
Letâs run through them real quick.
1. Nvidiaâs Inception AI Startup Program
Inception is a free accelerator program designed to help startups build, grow, and scale faster through cutting-edge technology, opportunities to connect with venture capitalists and other builders, and access to the latest technical resources and expertise from Nvidia.
All in, they have over 15K startups that have been incubated in this program. And whatâs interesting given youâve never heard of it, is that those startups have
raised an on-par amount of funding as the
market cap of TechStarsâs portfolio companies. (~$100B)
This is a powerful investment strategy that remains largely under-appreciated, as it drives adoption of their own hardware and software (locking in the next wave of startups to Nvidia), as well as gives Nvidia exposure to startups now more likely to flourish and push the boundaries of AI, data science, and HPC.
And then, as part of Nvidiaâs âseed the ecosystemâ platform, they recently launched an arm focused on driving bigger investments into these startups.
As you can tell, Jensen loves a platform.
2. Nvidiaâs Venture Capital Alliance Program
Here is what Nvidia said about the program when they launched it in 2021:
To better connect venture capitalists with NVIDIA and promising AI startups, weâve introduced the NVIDIA Inception VC Alliance. This initiative, which VCs can apply to now, aims to fast-track the growth for thousands of AI startups around the globe by serving as a critical nexus between the two communities.
AI adoption is growing across industries and startup funding has, of course, been booming. Investment in AI companies increased 52 percent last year to $52.1 billion, according to PitchBook.
A thriving AI ecosystem depends on both VCs and startups. The alliance aims to help investment firms identify and support leading AI startups early as part of their effort to realize meaningful returns down the line."
Theďž NVIDIA Inception VC Alliance is part of theďž NVIDIA Inception program, an acceleration platform for over 7,500 startups (now 15,000 in 2023) working in AI, data science and HPC, representing every major industry and located in more than 90 countries.
Among its benefits, the alliance offers VCs exclusive access to high-profile events, visibility into top startups actively raising funds, and access to growth resources for portfolio companies. VC alliance members can further nurture their portfolios by having their startups join NVIDIA Inception, which offers go-to-market support, infrastructure discounts and credits, AI training through NVIDIAâs Deep Learning Institute, and technology assistance.
Again, this furthers the same advantage Nvidia gets from their acceleratorâit helps drive the scale of their customers. As they grow, so does Nvidiaâs TAM.
3. Nvidiaâs Deep Learning Institute
I love it when companies layer in education and training plays. And for a company like Nvidia, which needs more than a thoughtful onboarding experience to get a new customer setup, having meaningful learning material and access to exert resources is crucial.
The creation of their Deep Learning Institute (DLI) has proven to be a super valuable initiative with lots of benefits for Nvidiaâs business and the wider community. Most significantly, itâs become a key driver in advancing knowledge and expertise in AI, accelerated computing, data science, graphics, and simulation.
Yet again, ensuring Nvidiaâs flag is right there at the forefront of breakthrough thinking and innovation across most high-growth, deep-tech, sectors.
Through these three hidden gems, Nvidia demonstrates that they have been brilliant at
creating scale for their business through partnering, investing, co-creating, and teaching their customers and partners their technologies to solve real-world problems.
What you can do with this 

Itâs rare to be in a position where you can grow your TAM through investing and incubating startups. Your business needs to be substantially large to do that. But here are a few other takeaways Nvidia bring us that are more realistic for most of us reading:
- Think beyond direct sales: Nvidia's approach demonstrates that market leadership isn't just about selling products. It's about creating an ecosystem where your products become indispensable. The sweet spot: youâre able to create an environment where your product is deeply integrated into the fabric of an industry.
- Innovate across multiple fronts: Nvidia isn't just innovating in terms of products. They're innovating in terms of how they engage with startups, how they connect with VCs, and how they educate the market. Always be thinking about how you can innovate across multiple fronts to drive growth and market leadership.
- Layer in education: Offering educational resources or training can help customers get more value from your products and can position your company as a thought leader. Consider how you can educate your customers, whether it's through online courses, webinars, or other resources.
- Create alliances with VCs: If you're in a high-growth industry, consider how you can facilitate connections between investors and startups that use or complement your products.
- A rising tide lifts all boats: Nvidia actively works to make their market bigger by supporting their customers' growth. Always be thinking about how you can expand your TAM, whether it's by entering new markets, creating new use cases for your products, bringing non-customers into the market, or driving innovation in your industry that attracts investment.