Just came across this article on LinkedIn, talking about ARM taking on Intel and MIPS.
I used to have a photo of Anil Mankar commenting on a lady at ARM’s LinkedIn post who is a Global VP, I’m paraphrasing here but Anil commented to words to the effect of “happy to be helping ARM” and it was regarding the automotive sector.
Now I’m wondering if behind the scenes ARM and Brainchip are working close together in the automotive sector to dominate ADAS and Infotainment and the rest?!
I think
@MC🐠 had the photo as well!
Chip designer Arm targets car market for growth SoftBank-owned company battles Intel and MIPS in auto sector as it prepares for blockbuster listing.
SoftBank-owned company battles Intel and MIPS in auto sector as it prepares for blockbuster listing.
Chip designer Arm has more than doubled revenue at its automotive business since 2020 as the UK-headquartered company seeks new avenues for growth ahead of a hotly anticipated public listing this year.
Dennis Laudick, vice-president of automotive go-to-market at Arm, said the pace of the segment’s growth — to power everything from electrification to advanced driver assistance systems (ADAS) and in-vehicle “infotainment” — had been faster than its other divisions such as smartphones and data centres.
That is because modern cars require a greater amount of chips, which are also more expensive than ever before. It is one of the few parts of the chip sector that is expected to suffer from severe shortages throughout this year because of strong demand.
“A high-end car is approaching one of the most complex pieces of software you can have in the world at the moment,” Laudick told the Financial Times. “It’s basically a data centre on wheels.”
Arm’s total revenues grew 35 per cent in 2022 to £2.7bn. The SoftBank-owned company does not disclose specific figures, but said revenue from its automotive business increased fivefold over the past four years.
Its concerted push into supplying an industry rapidly turning to electric vehicles and driverless capabilities will be crucial to the plans drawn up by SoftBank’s billionaire chief Masayoshi Son for Arm’s return to the public markets this year through a blockbuster New York listing.
Investors will be sizing up whether Arm, which has profited hugely from providing the chip designs found in most of the world’s smartphones, can continue to achieve growth.
It faces stiff competition from rivals like Intel, MIPS and Synopsys, which are also battling to build the most efficient and powerful intellectual property for chipmakers in an industry that is evolving quickly.
“The semi industry has been doing well in giant spurts of growth and now all of the chip companies are chasing the next high,” said Jay Goldberg, an analyst at D2D Advisory. “The automotive market is crucially important, and no one has won that yet.”
SoftBank’s Son announced in November that his exclusive focus from now on would be the chip designer. “I’ll be thinking about the business opportunity for Arm — the source of my energy, the source of my happiness, the source of my excitement,” he said.
SoftBank, which has owned Arm since 2016, has retrenched to a more defensive strategy after recording $10bn of losses in the past quarter.
Arm had now captured around 85 per cent of the global market for in-vehicle “infotainment”, and 55 per cent in ADAS, Laudick said. All of the top 15 automotive chipmakers, including Nvidia, STMicroelectronics and Renesas, use designs licensed by Arm.
However, the company faces much stiffer competition on chips for functions like sensors and body control.
While Arm has made significant inroads developing IP for chips used in data centres in recent years, it is the automotive market — which already contain dozens of concealed computers that have an insatiable appetite for increasingly advanced chips — that Arm is focusing its attention on most acutely.
Some high-end vehicles contain more than 100mn lines of code, with fully autonomous vehicles expected to reach half a billion by the end of the decade — compared with a Boeing 747 aircraft that contains about 14mn.
Arm is increasingly giving automotive chipmakers the ability to play around with different types of designs before they buy a licence © ARM
The average value of semiconductors per car is forecast to rise from $700 in 2020 to $1,138 by 2028, according to S&P Global Mobility.
“Even traditional automotive applications need a quantity of silicon much higher than in the past,” said Marco Monti, president of automotive at European chipmaker STMicroelectronics, speaking at the company’s capital markets day last year.
Monti said that automotive chip demand was accelerating rapidly, even as demand for cars themselves remained flat, adding that full electrification would add around $1,000 in the value of semiconductors to each vehicle and could require up to five times more chips.
As cars have progressed from being predominantly large boxes of hardware to complex agglomerations of software, powering everything from steering to entertainment, Arm has rapidly increased its investment in software engineering.
In 2016, the company invested around 75 per cent of its engineering resources in hardware, with 25 per cent on software. Today, it says the split is 50:50.
Arm is increasingly giving automotive chipmakers such as STMicroelectronics and Nvidia the ability to play around with different types of designs before they buy a licence, as a way to familiarise them with its products and capture customers in a competitive market.
This strategic manoeuvring is central to the company’s ability to attract and retain customers across its business, given that some of its most nimble competitors — including companies offering a rival open source alternative to Arm called Risc-V — allow engineers to tinker with their IP.
Not all chipmakers have been won over. Mobileye, an autonomous driving company that was spun out of Intel in October and has 70 per cent of the market for cameras used in driver-assist technology, uses IP developed by MIPS, based on Risc-V, for some of its most advanced chips.
“We like to buy a [computer processing unit] that has multiple vendors,” said Amnon Shashua, Mobileye’s founder, referring to the attraction of the open source architecture underpinning MIPS’s designs. Mobileye builds the rest of its chips — for things like infotainment and displays — in-house.
Shashua added that if Mobileye had been entirely reliant on Arm, and the chip designer had been successfully sold to rival chipmaker Nvidia for $66bn last year, it “would have been a disaster”.
The most advanced autonomous cars are only expected to come to market at the end of the decade. In the intervening years, chip designers including Arm, Intel and MIPS will be busily crafting designs for the next fleet of vehicles that will transform how millions travel.
“They’re fighting the fight now but no one is going to win for a few years,” said Goldberg.
I guess I'm decentisized to this numbers in my account until fair value for the shares that I believe is reached I will then sell some. 
for CES 20
