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And now she has gone and done it again, this time in a dedicated article in case people missed it buried in that other article.

Cars that think like you

As well as advertising it on Twitter.

View attachment 17680

Well looks like Richard Berry a senior journalist from Carsguide has is eye on EQXX aswell and why wouldn't he considering MB said this...

Mercedes engineers worked with California-based artificial-intelligence developer BrainChip to create systems based on the company's Akida hardware and software. Among other things, the technology makes the "Hey, Mercedes" voice control system in the EQXX five to ten times more efficient than conventional voice control.

Mercedes acknowledges that while neuromorphic computing is still in its infancy, it says similar systems will be available in a variety of consumer products within a few years. And when applied at scale throughout an electric vehicle, neuromorphic computing has the potential to significantly reduce the energy needed to run the latest artificial intelligence technologies.

Know i know I'm being selective here with the MB statement I have chosen and it's hard not to be, but if I was dot joining and the headline was "EVs can be charged in 3 mins" with an image of the EQXX and you're a BRN shareholder you gotta be happy with that on a Sunday morning 😉.

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Congratulations to those who have held for so long and when the price was so low.

The risk at that stage would have been far greater than what I see it at now!

You’re conviction in the Founder, the technology and where it was headed must have been strong.

Although I paid significantly more than 4 cents I believe the company is also in a great position and therefore the price reflects that.

Personally I don’t see how the company could go belly up at this stage of it’s commercialisation (so long as the car industry has the uptake like expected). The next decade has been touted as “A golden age for the semi-conductor industry“ and even a small percent of the TAM will be sufficient for success.

Just looking at the speakers at the Edge Impulse presentations, there are other technologies that can complete the similar tasks, maybe not as efficiently or elegantly etc but Edge Impulse is happy to partner with anyone, and why wouldn’t they!

Akida won’t have the entire market for itself. But I’m not expecting that, nor going to be disappointed when it doesn’t occur. There will be plenty of market share to go around!


But it’s like Adam first said to Eve: “Better stand back as I’m not sure how big this gets!” 😂
On a serious note I agree Brainchip does not need to capture 100 percent of the market but it has the formula in place to do so:

1. Price - AKIDA 1.0 with 80 nodes and the processing power to run multiple functions was priced at around $25.00. Advanced App designers like Nviso see AKIDA 1.0 as unique in the market as a result.

2. Price - AKIDA 1.0 IP can be taken in small forms down to one node but two appears optimum. At a point IP sales can be made off a virtual no cost base making it impossible for competitors (?) to compete on price.

3. Ease of adoption off the shelf as it is designed to be processor and sensor agnostic.

4. Existing infrastructure is retained and existing data resources are converted in Meta TF to run in AKIDA SNN.

5. Meta TF using Tensor Flow industry standard language allows existing staff to be quickly and painlessly inducted into using AKIDA.

6. AKIDA 1.0 uses available low cost conventional architecture across all chip sizes. AKIDA 1.0 uses 28nm for example. Loihi 2 is using 7nm. At 28nm AKIDA out performs Loihi 2 by significant margins but brought to 7nm it would wipe the floor. 28nm is significantly less expensive than 7nm with much higher yields and is available across more foundries.

So the issue for adoption is simply one of education so that AKIDA 1.0 becomes known across the market as a choice to be considered.

This is why Ecosystem partners are the present priority for Brainchip. ARM and Edge Impulse stand out as jewels in the Brainchip Ecosystem along with MegaChips.

My opinion only DYOR
FF

AKIDA BALLISTA
 
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buena suerte :-)

BOB Bank of Brainchip
It‘s times like these we need a TSE crossed fingers emoji (as in please, please you great non-denominational, genderless, benevolent Spirit in the Sky, please let this come true)! I would have given you at least 20 crossed fingered emojis for this post @IndepthDiver but I had to make do with giving you a heart, which was very well deserved I reckon.
GIF by Intel
X20 ;):cool:
 
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Stabinski

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Good morning to the brain chip crew,, I found this article on YouTube about artificial intelligence and I apologise if it has already been posted. It is listed as being about nine days old and I did send the link to info@brainchip.com , So that they can be informed.

Technologically I am a dinosaur so I leave it open to the AI knowledgeable and talented crew on this forum to make an assessment and post their opinions.

thank you

 
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Well how does Brainchip manage it right partner/s right time again and again. Perhaps Peter and Anil have unlocked a portal that allows them to see future:

“Meanwhile, despite the gathering threat to demand, analysts still dare to pick out possible winners for investors.

According to Bernstein Research, the blow to European’s disposable incomes won’t have much impact on higher earners.

“Dig in with the premium (manufacturers) Mercedes and BMW. A middle-class cost-of-living crisis will have a smaller impact on premium car buyers. BMW has a well-deserved reputation for stability and superior risk management, while investors will always have an eye out for its jumbo 2022 dividend. Recent strategic changes at Mercedes are taking hold, and 2023 will see more electric cars, more details on future platforms, and more cash flow,” said Bernstein analyst Daniel Roeska.

“Ferrari will be a bridge over troubled waters. The stability and clarity the equity provides makes it a scarce resource in a recession,” he said.

UBS likes Mercedes and TeslaTSLA but worries about prospects for the mass carmakers.

“For EU (manufacturers) rising energy bills will likely offset commodity tailwinds. We had already cut 2023 estimated earnings per share by about 30% on average, but think further downside risks remain,” UBS said in a report.


Get the best of Forbes to your inbox with the latest insights from experts across the globe”

My opinion only DYOR
FF

AKIDA BALLISTA
 
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https://www.theage.com.au/national/...ntier-in-burns-treatment-20220726-p5b4k5.html

Mmm, an iknife that can ‘smell’ the difference between live and dead flesh…Now that sounds like a job for Akida - laboratory in Perth too… 🤔
I just noticed this post.

I really really hope this is Akida. Not for the financial merit, but to help these extremely unfortunate patients, and the wonderful surgeons like Fiona Wood who help them.

Articles like this really open your eyes to the potential use-cases of Brainchips technology in the medical field. Sometimes it’s hard to seperate the desire for financial gain against the real world application benefits.
 
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TECH

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Hi Tech,

It's getting on for 2 years since the announcement of the Renesas agreement.

The blurb on the Renesas agreement says:

Aliso Viejo, Calif. – 23 December 2020 – BrainChip Holdings Ltd (ASX: BRN), a leading provider of ultra-low power, high-performance AI technology, today announced the signing of an intellectual property license agreement with Renesas Electronics America Inc., a subsidiary of Japan-based Renesas Electronics Corp., a tier-one semiconductor manufacturer that specializes in microcontroller and automotive SoC products. The unconditional agreement provides for:
• a single-use, royalty-bearing, worldwide IP design license for the rights to use the Akida™ IP in the customer’s SoC products, which continues while the customer continues to use the Akida IP in its products. The parties agreed to customary termination terms;
• BrainChip to provide implementation support services (at an agreed fee to cover costs) aimed at facilitating the customer’s adoption and commercialization of the Akida-licensed product during the first year of the license agreement.
• The agreement provides for various payment terms including the payment of ongoing royalties based on the volume of units sold, commencing at certain agreed volume threshold and the net sale price of the customer’s products. The royalties remain in effect throughout the life of the licensed product.
• Brainchip to provide softw
are maintenance services, which attract a separate fee if the customer elects to continue to use these services after the first two years of the agreement.

So we won't see any royalties from Renesas until there units sold.

As Renesas is an automotive supplier, their products would need to undergo extensive testing, particularly if they are safety related. Also Renesas is a big company with a large number of products, so getting what may be a relatively minor product to market may not be critical to their commercial viability.

As for the MegaChips partnership, announced 10 months ago, we appear to have received the initial licence fees for at least a couple of licences in the mid-year report.

MegaChips is a different business model from Renesas, as they design products at the behest of 3rd parties, whereas Renesas designs their own products.

We don't know the nature of the businesses of the licencees, so it's difficult to judge when we can expect royalties from the MegaChip licencees.

However, it may be assumed that some of the MC customers are smaller than Renesas and with a more limited product range, so getting a new product out the door could have a significant effect on their bottom line. Also their products may not be as critical to safety as many Renesas products, so testing may not need to be as extensive.

Of course there is the extensive task of getting the chip designed, manufactured and approved, but since the Akida IP has been proven in silicon, the Akida IP should not provide too many holdups in this process.

Thus, once the smaller companies pay the licence fee, they would be anxious to get the product out the door, so the licence money is not sitting idle for too long. So I'm hoping that we see royalties from the MegaChip licencees sooner rather than later.

Hi Dio

Nicely explained......it's that time factor again...... I and many others have learned to really appreciate that the runway to continuous revenue
streams, namely the three that the company have already spelled out, is and has been a lot longer than first projected, I still personally hold a rather large parcel which I plan on holding to the end of time (my time) that is. :ROFLMAO::ROFLMAO:

Cheers. Tech
 
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Bravo

If ARM was an arm, BRN would be its biceps💪!
Excuse me for hyperventilating!!!!!! Please tell me I'm not dreaming!!!!!!



Screen Shot 2022-10-02 at 11.06.05 am.png





Alexa Custom Assistant Will Power BMW’s Voice AI​


Eric Hal Schwartz
on September 30, 2022 at 6:00 am

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bmw-amazon.png
BMW and Amazon revealed plans to build BMW’s next-generation voice assistant as an Alexa Custom Assistant platform. s annual Devices and Services launch event. A presentation at Amazon’s annual hardware event showcased how the collaboration will speed up the deployment while reducing costs for BMW, yet drivers will be able to interact with the BMW-branded assistant as though it were built in-house.


BMW Alexa​


“The Alexa technology will enable an even more natural dialogue between driver and vehicle, so drivers can stay focused on the road,” BMW senior vice president of development technical operations Stephan Durach said in announcing the new voice AI with Amazon devices and services business senior vice president Dave Limp. “This will bring the digital experience to an entirely new level.”


BMW didn’t explain how this will affect the recent extension of its long-term partnership with automotive voice AI developer Cerence. Cerence only recently shared its plans for a revamped version of its BMW voice assistant, set to arrive in the BMW 7 and i7 models this fall, The exact models for the Alexa-based assistant haven’t been announced yet. BMW and Amazon only said it would be in the next two years or so. The appeal of designing its voice AI as an Alexa Custom Assistant is not hard to see. It’s all of the customization benefits of independence but powered by all of Alexa’s Amazon support and regular updates. Plus, should BMW’s contributions fall short, the AI will turn to Alexa for help.


“Since we launched Alexa Custom Assistant last year, we’ve continued to improve the solution for automakers and developers. We’re particularly excited about some of the natural language and artificial intelligence advancements we’re delivering, including the capability to effortlessly build multilingual voice personas at scale and enabling uninterrupted voice interactions even when customers are in an area without connectivity,” Amazon smart vehicles vice president Anes Hodzic explained. “We’re also making it easier to create custom skills that are context-aware and proactive.”


BMW has been active in augmenting its voice AI platform with new features like Cerence’s driver-customized wake word. The Cerence deal hasn’t been exclusive, so different models may run on one or more voice AI systems. BMW made Google Assistant accessible in 2017, a year before Alexa became an option. Most recently, BMW began working on incorporating Google’s Android Automotive platform into at least some of its vehicles. It may just be that some of BMWs planned vehicles work best with Amazon’s approach to the technology.


“This cooperation with BMW is a great example of what Alexa Custom Assistant was designed for — to make it faster and easier for companies to develop custom intelligent assistants for virtually any device, without the cost and complexity of building from the ground up,” Limp said.



 
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cosors

👀
Autonomous driving, development and the German fist wedge way. Unfortunately only in German language, but I know that some from Garching or Munich are with us.
https://www.deutschlandfunk.de/autos-sollen-den-blick-von-oben-auf-den-verkehr-bekommen-interview-alois-knoll-dlf-6d3e6352-100.html

To be fair, they track all outside information and make it available to the vehicle. I still maintain that a machine must know what it is doing. In addition, there is the German shyness here, no one talks about Galileo which is real and there is always the US GPS fist wedge in the back of our mind.
G P S vs Galileo 🤦

____
Do you know who provides the most accurate data on your phone? Rarely or often, even Europe makes itself small. Galileo would never be celebrated. I think that's a great pity.
 
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MDhere

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Excuse me for hyperventilating!!!!!! Please tell me I'm not dreaming!!!!!!



View attachment 17821




Alexa Custom Assistant Will Power BMW’s Voice AI​


Eric Hal Schwartz
on September 30, 2022 at 6:00 am

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bmw-amazon.png
BMW and Amazon revealed plans to build BMW’s next-generation voice assistant as an Alexa Custom Assistant platform. s annual Devices and Services launch event. A presentation at Amazon’s annual hardware event showcased how the collaboration will speed up the deployment while reducing costs for BMW, yet drivers will be able to interact with the BMW-branded assistant as though it were built in-house.


BMW Alexa​


“The Alexa technology will enable an even more natural dialogue between driver and vehicle, so drivers can stay focused on the road,” BMW senior vice president of development technical operations Stephan Durach said in announcing the new voice AI with Amazon devices and services business senior vice president Dave Limp. “This will bring the digital experience to an entirely new level.”


BMW didn’t explain how this will affect the recent extension of its long-term partnership with automotive voice AI developer Cerence. Cerence only recently shared its plans for a revamped version of its BMW voice assistant, set to arrive in the BMW 7 and i7 models this fall, The exact models for the Alexa-based assistant haven’t been announced yet. BMW and Amazon only said it would be in the next two years or so. The appeal of designing its voice AI as an Alexa Custom Assistant is not hard to see. It’s all of the customization benefits of independence but powered by all of Alexa’s Amazon support and regular updates. Plus, should BMW’s contributions fall short, the AI will turn to Alexa for help.


“Since we launched Alexa Custom Assistant last year, we’ve continued to improve the solution for automakers and developers. We’re particularly excited about some of the natural language and artificial intelligence advancements we’re delivering, including the capability to effortlessly build multilingual voice personas at scale and enabling uninterrupted voice interactions even when customers are in an area without connectivity,” Amazon smart vehicles vice president Anes Hodzic explained. “We’re also making it easier to create custom skills that are context-aware and proactive.”


BMW has been active in augmenting its voice AI platform with new features like Cerence’s driver-customized wake word. The Cerence deal hasn’t been exclusive, so different models may run on one or more voice AI systems. BMW made Google Assistant accessible in 2017, a year before Alexa became an option. Most recently, BMW began working on incorporating Google’s Android Automotive platform into at least some of its vehicles. It may just be that some of BMWs planned vehicles work best with Amazon’s approach to the technology.


“This cooperation with BMW is a great example of what Alexa Custom Assistant was designed for — to make it faster and easier for companies to develop custom intelligent assistants for virtually any device, without the cost and complexity of building from the ground up,” Limp said.



Just for you Bravo

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Diogenese

Top 20
On a serious note I agree Brainchip does not need to capture 100 percent of the market but it has the formula in place to do so:

1. Price - AKIDA 1.0 with 80 nodes and the processing power to run multiple functions was priced at around $25.00. Advanced App designers like Nviso see AKIDA 1.0 as unique in the market as a result.

2. Price - AKIDA 1.0 IP can be taken in small forms down to one node but two appears optimum. At a point IP sales can be made off a virtual no cost base making it impossible for competitors (?) to compete on price.

3. Ease of adoption off the shelf as it is designed to be processor and sensor agnostic.

4. Existing infrastructure is retained and existing data resources are converted in Meta TF to run in AKIDA SNN.

5. Meta TF using Tensor Flow industry standard language allows existing staff to be quickly and painlessly inducted into using AKIDA.

6. AKIDA 1.0 uses available low cost conventional architecture across all chip sizes. AKIDA 1.0 uses 28nm for example. Loihi 2 is using 7nm. At 28nm AKIDA out performs Loihi 2 by significant margins but brought to 7nm it would wipe the floor. 28nm is significantly less expensive than 7nm with much higher yields and is available across more foundries.

So the issue for adoption is simply one of education so that AKIDA 1.0 becomes known across the market as a choice to be considered.

This is why Ecosystem partners are the present priority for Brainchip. ARM and Edge Impulse stand out as jewels in the Brainchip Ecosystem along with MegaChips.

My opinion only DYOR
FF

AKIDA BALLISTA
I think that SiFive is also a stand-out:

https://www.sifive.com/technology/sifive-mixmatch

SiFive’s Mix+Match is an industry first technology enabling in-cluster coherent combination of real-time and application processors. SiFive® Core IP enables combining S-series real-time embedded cores with U-series application cores for a true heterogeneous core complex. This enables a massive reduction in inter-process communication latency, power, and in intra-cluster messaging bandwidth. Mix+Match has been used commercially in diverse applications from Machine Learning to Storage controllers to Real-time Linux applications for Edge deployments and mission-critical workloads.

Akida is a "real time processor". I don't know when this item appeared on the SiFive web site, but did SiFive have real time capability before the Akida partnership?

https://brainchip.com/brainchip-sifive-partner-deploy-ai-ml-at-edge/ 20220405
SiFive Intelligence™ solutions with their highly configurable multi-core, multi-cluster capable design, integrate software and hardware to accelerate AI/ML applications. The integration of BrainChip’s Akida technology and SiFive’s multi-core capable RISC-V processors will provide a highly efficient solution for integrated edge AI compute.

SiFive Intelligence™-based processors offer industry leading performance and efficiency for AI and ML workloads. The highly configurable multi-core, multi-cluster capable design has been optimized for the broadest range of applications requiring high-throughput, single-thread performance while under the tightest power and area constraints.

Employing Akida, BrainChip’s specialized, differentiated AI engine, with high-performance RISC-V processors such as the SiFive Intelligence Series is a natural choice for companies looking to seamlessly integrate an optimized processor to dedicated ML accelerators that are a must for the demanding requirements of edge AI computing,” said Chris Jones, vice president, products at SiFive. “BrainChip is a valuable addition to our ecosystem portfolio”.


Did anyone notice that Rob Telson referred to the Akida engine the other day?
In case it wasnt posted already, Edge Impulse Imagine 2022 Day 1, Rob Telson's presentation at 6:30.
www.youtube.com/watch?v=f1JoxKqA99A

The SiFive partnership is not yet 6 months old, but there would have been a few months prior NDA interaction.
 
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I think that SiFive is also a stand-out:

https://www.sifive.com/technology/sifive-mixmatch

SiFive’s Mix+Match is an industry first technology enabling in-cluster coherent combination of real-time and application processors. SiFive® Core IP enables combining S-series real-time embedded cores with U-series application cores for a true heterogeneous core complex. This enables a massive reduction in inter-process communication latency, power, and in intra-cluster messaging bandwidth. Mix+Match has been used commercially in diverse applications from Machine Learning to Storage controllers to Real-time Linux applications for Edge deployments and mission-critical workloads.

Akida is a "real time processor". I don't know when this item appeared on the SiFive web site, but did SiFive have real time capability before the Akida partnership?

https://brainchip.com/brainchip-sifive-partner-deploy-ai-ml-at-edge/ 20220405
SiFive Intelligence™ solutions with their highly configurable multi-core, multi-cluster capable design, integrate software and hardware to accelerate AI/ML applications. The integration of BrainChip’s Akida technology and SiFive’s multi-core capable RISC-V processors will provide a highly efficient solution for integrated edge AI compute.

SiFive Intelligence™-based processors offer industry leading performance and efficiency for AI and ML workloads. The highly configurable multi-core, multi-cluster capable design has been optimized for the broadest range of applications requiring high-throughput, single-thread performance while under the tightest power and area constraints.

Employing Akida, BrainChip’s specialized, differentiated AI engine, with high-performance RISC-V processors such as the SiFive Intelligence Series is a natural choice for companies looking to seamlessly integrate an optimized processor to dedicated ML accelerators that are a must for the demanding requirements of edge AI computing,” said Chris Jones, vice president, products at SiFive. “BrainChip is a valuable addition to our ecosystem portfolio”.


Did anyone notice that Rob Telson referred to the Akida engine the other day?


The SiFive partnership is not yet 6 months old, but there would have been a few months prior NDA interaction.
Just these words should have been enough to convince we to include it. My mistake as who am I to argue with Chris Jones:

Chris Jones, vice president, products at SiFive (said):

“BrainChip is a valuable addition to our ecosystem portfolio”.”

My opinion only DYOR
FF

AKIDA BALLISTA
 
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Build-it

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Excuse me for hyperventilating!!!!!! Please tell me I'm not dreaming!!!!!!



View attachment 17821




Alexa Custom Assistant Will Power BMW’s Voice AI​


Eric Hal Schwartz
on September 30, 2022 at 6:00 am

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bmw-amazon.png
BMW and Amazon revealed plans to build BMW’s next-generation voice assistant as an Alexa Custom Assistant platform. s annual Devices and Services launch event. A presentation at Amazon’s annual hardware event showcased how the collaboration will speed up the deployment while reducing costs for BMW, yet drivers will be able to interact with the BMW-branded assistant as though it were built in-house.


BMW Alexa​


“The Alexa technology will enable an even more natural dialogue between driver and vehicle, so drivers can stay focused on the road,” BMW senior vice president of development technical operations Stephan Durach said in announcing the new voice AI with Amazon devices and services business senior vice president Dave Limp. “This will bring the digital experience to an entirely new level.”


BMW didn’t explain how this will affect the recent extension of its long-term partnership with automotive voice AI developer Cerence. Cerence only recently shared its plans for a revamped version of its BMW voice assistant, set to arrive in the BMW 7 and i7 models this fall, The exact models for the Alexa-based assistant haven’t been announced yet. BMW and Amazon only said it would be in the next two years or so. The appeal of designing its voice AI as an Alexa Custom Assistant is not hard to see. It’s all of the customization benefits of independence but powered by all of Alexa’s Amazon support and regular updates. Plus, should BMW’s contributions fall short, the AI will turn to Alexa for help.


“Since we launched Alexa Custom Assistant last year, we’ve continued to improve the solution for automakers and developers. We’re particularly excited about some of the natural language and artificial intelligence advancements we’re delivering, including the capability to effortlessly build multilingual voice personas at scale and enabling uninterrupted voice interactions even when customers are in an area without connectivity,” Amazon smart vehicles vice president Anes Hodzic explained. “We’re also making it easier to create custom skills that are context-aware and proactive.”


BMW has been active in augmenting its voice AI platform with new features like Cerence’s driver-customized wake word. The Cerence deal hasn’t been exclusive, so different models may run on one or more voice AI systems. BMW made Google Assistant accessible in 2017, a year before Alexa became an option. Most recently, BMW began working on incorporating Google’s Android Automotive platform into at least some of its vehicles. It may just be that some of BMWs planned vehicles work best with Amazon’s approach to the technology.


“This cooperation with BMW is a great example of what Alexa Custom Assistant was designed for — to make it faster and easier for companies to develop custom intelligent assistants for virtually any device, without the cost and complexity of building from the ground up,” Limp said.




Hi Bravo,
Let's not forget that Ford also are using Amazon Alexa.

Always enjoy reading your posts.

Edge Compute.
 

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charles2

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Just these words should have been enough to convince we to include it. My mistake as who am I to argue with Chris Jones:

Chris Jones, vice president, products at SiFive (said):

“BrainChip is a valuable addition to our ecosystem portfolio”.”

My opinion only DYOR
FF

AKIDA BALLISTA
And of course in making this error I have completely overlooked what Jerome Nadel said when announcing the partnership with SiFive:

“We are pleased to partner with SiFive and have the opportunity to have our Akida technology integrated with their market-leading product offerings, creating an efficient combination for edge compute,” said Jerome Nadel, BrainChip CMO. “As we expand our ecosystem of portfolio partners, we want to be sure that these relationships are built on complementary technologies, enabling capabilities, and breadth of environments so that we can expand opportunities to as many potential customers as possible. Driving our technology into a SiFive-based subsystem is exactly the type of partnership that meets these goals.”

In mitigation of any penalty that you might impose on me I had allowed myself to be influenced by anonymous micro opinions expressed here that cast doubt on the depth of the relationship.

However @Diogenese after reading your post and returning to the primary source being the actual statements by the two partnering companies the big picture has been once again revealed.

My opinion only DYOR
FF

AKIDA BALLISTA
 
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Medina

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Don't overlook the comments. Reveals the pulse of the public ($$) that reads the WSJ.


Interesting post by same WSJ author with photos of chip making process

 
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Don't overlook the comments. Reveals the pulse of the public ($$) that reads the WSJ.

A valid consideration and perhaps the brilliance of being part of the ARM ecosystem is to be seen in the fact that ARM has been able to play on both sides of this technology adoption battleground very successfully.

The more I read about the direction being taken in automotive turning CONNECTED cars into mobile phones on wheels after the Optus breach the more uncomfortable I have become.

It was not the breach in itself that concerned me but two peripheral events:

1. I received an email from Optus apologising and stating that my details had been stolen and that I needed to take particular care for my cyber security moving forward.

Not unreasonable you might think except I was last an Optus customer in 2012 it is now 2022. This is ten years ago?

On what planet is it reasonable to still hold my details? Even the Australian Tax Office only requires records be kept for seven years.

2. I have also received emails from companies that I presently deal with warning me to take better care of my personal details in view of the Optus hack.

WTF it was Optus that did not keep my details secure I had nothing to do with it being hacked. THEY ARE POINTING AT ME RATHER THAN ASSURING ME THEY ARE NOT LIKE OPTUS.

The whole idea that every single detail of our lives is going to be gathered from our adventures in a CONNECTED automobile in the future is now making me very uncomfortable.

My opinion only DYOR
FF

AKIDA BALLISTA
 
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Diogenese

Top 20
A valid consideration and perhaps the brilliance of being part of the ARM ecosystem is to be seen in the fact that ARM has been able to play on both sides of this technology adoption battleground very successfully.

The more I read about the direction being taken in automotive turning CONNECTED cars into mobile phones on wheels after the Optus breach the more uncomfortable I have become.

It was not the breach in itself that concerned me but two peripheral events:

1. I received an email from Optus apologising and stating that my details had been stolen and that I needed to take particular care for my cyber security moving forward.

Not unreasonable you might think except I was last an Optus customer in 2012 it is now 2022. This is ten years ago?

On what planet is it reasonable to still hold my details? Even the Australian Tax Office only requires records be kept for seven years.

2. I have also received emails from companies that I presently deal with warning me to take better care of my personal details in view of the Optus hack.

WTF it was Optus that did not keep my details secure I had nothing to do with it being hacked. THEY ARE POINTING AT ME RATHER THAN ASSURING ME THEY ARE NOT LIKE OPTUS.

The whole idea that every single detail of our lives is going to be gathered from our adventures in a CONNECTED automobile in the future is now making me very uncomfortable.

My opinion only DYOR
FF

AKIDA BALLISTA
I remember the brouhaha when there was talk of a national ID card: https://en.wikipedia.org/wiki/Australia_Card

It was an anti-tax-avoidance measure, so no wonder it failed.

I understood at the time that this was p!ssing into the wind. We already had drivers' licences, passports, credit cards, Medicare cards ...

Now we give all this information to any web site we interact with, often unwittingly (even if you read the fine print).

Now "they" talk authoritatively about only storing metadata, but flounder when asked to define it.
Is it like the DVS/event camera shadow image?
Or just the camera and date? - but that would be useless without the connexion to the person.

Certainly it will include phone numbers, IP addresses, dates, times, places ...

Eat your heart out Orwell!
 
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Sorry if posted before.

Is this something to be excited about?

In addition to Automotive (through the recently released -A series) SiFive looks to be really making a push into the data center market. I first started reading articles suggesting this focus mid 2021. With its features and benefits it makes perfect sense and, I can only assume that it is making the incumbents a little concerned as SiFive continue to put runs on the board. The more I read about Risc-V Architecture and from my lay persons level of understanding I can see it be rapidly becoming the platform of choice by many.

This is a really exciting partnership for Brainchip which could see out tech in countless applications across a broad range of industries and applications. If you have not already I would urge you to have a look. There is a lot to like across all sections of their site.

All in my opinion of course

 
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