Build-it
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They are a massive customer of RENESAS................we will be in the F-150 lightning of that I have ZERO doubts...............but DYOR
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Chip shortage impact to get worse in second quarter, Ford and other carmakers say
The semiconductor shortage and its impact on auto production “will get worse before it gets better,” Ford Motor CEO Jim Farley said this week. | CEO Farley said Ford is “committed to learn from this crisis” to prep for chips, battery cells and other supplies.www.fierceelectronics.com
Hi MC,
Love your enthusiasm re Fords F-150. I have been digging trying to connect Akida essential Edge AI to Ford but cannot find the direct link like Mercedes.
As FF posted,
AKIDA BALLISTA
PS: If Ford walked away Brainchip have a statutory obligation to update the market as they have made multiple price sensitive ASX announcements covering this engagement.
Ford must be aware of the upside to embedding Edge Compute into their systems weather it be in cabin monitoring sensor fusion, better performance ( ie low power & latetency) and privacy.
Imo as others we will end up with Ford in a third party provider role weather it be with Valeo, Renases, Mega chips or Nviso, but will we be a direct partner.
Farley cited the fire at a Renesas plant in March as resulting in further headwinds for the semiconductor supply, which has already been strained by increased demand and winter storms in Texas. He said nine tier 1 suppliers for Ford rely on supply from the plant that caught fire.
I also find it interesting Fords connection with mobileye and amazon and wondering if that is creating issues for Ford to implement Akida or weather we can be included into their ecosystems at the next design cycle.
Ford BlueCruise Will Utilize Mobileye REM Tech On Future Variants. Ford BlueCruise – the automaker's hands-free highway driving technology – was revealed last April and originally slated to launch on the 2021 Ford F-150 and 2021 Ford Mustang Mach-E last year.4 Jan 2022
Also the Mbux system is first class (l love it) a fully integrated system that you would expect from a Mercedes luxury car.
I really hope Ford can also put a more integrated dash system together but maybe it all comes down to dollars & cents and knowing your market.
EQE 350+, or close equivalent, to be around $120,000.13 Apr 2022
Ford Mach E Select - US$43,895 (AU$65,000)
Edge Compute.