So tell us what he is saying
The acquisition of sophisticated enterprise-grade technology is never a simple go to
market (GTM) model. There are always multiple entities fulfilling different roles in an
orchestrated fashion to make the adoption by the end customer easy and
frictionless to implement. Hence the term ecosystem - customers and partners
working together to achieve the business goals of the end customer. Each type of
ecosystem partner and each type of customer require a unique set of activities,
messages, benefits, to make adoption of technology seamless. All enterprise
technology GTM motions are similar in this way.
Let me briefly describe some of the constituents in the ecosystem.
Sophisticated customers are very large customers, with substantial revenue streams,
competing in complex markets. They have a need to be competitive and on the
cutting edge of technology often with large in-house staff of AI/ML experts, SoC
design teams. These are ideal customers for BrainChip to handle directly, we
engage via AI enablement (a program we’ve formalized) and walk the journey
towards product develop with Akida IP.
Simple customers are smaller growing customers, usually leading their category with
sophisticated products that recognize the need for AI at the edge to extend their
competitive advantage. Often, they are limited with in-house AI capabilities, other
than a small evaluation team. With these customers BrainChip’s job is to win the IP
mindshare and we may either sell a license to this client who will then work with a
chip designer to complete the design on their behalf, or we would direct them to a
chip vendor/systems integrator to obtain access to BrainChip technology.
Which leads us to chip designers, which as I just stated can work on behalf of an end
customer to design their SoC or they may take a license themselves and go search
for customers to design their products similar to what MegaChips did and in a sense
are a channel of BrainChip IP.
Then there are chip vendors, who will purchase a license and create products that
they will then sell to simple customers or system integrators similar to what Renesas is
doing.
In all cases, all types of prospects and customers are supported by a robust set of
partners. Our technology partnerships, like Arm and SiFive, provide prepackaged
blueprints and confidence that our IP works well with established processors. Our
enablement partners, like Edge Impulse and NVISO, offer all our customers the ability
obtain existing pre-tuned or newly developed custom models to complete their
Akida-based solution.
Like all enterprise technology, Akida is surrounded by other elements of the solution
stack and the more and tighter our industry relationships are, the easier it is for our
customers to bring their end solutions to life. This set of partners and depth of
relationship is just the start for BrainChip. We are actively working to have the