I don't understand why people are so excited about the prospect of Mercedes using us.
This morning’s volume of The Morning Dump will be a little different. Rather than break down the day’s news into a bunch of smaller, partially interwoven stories, I’m just going to tell one big story in an effort to answer the question: How screwed is Europe’s car industry? There’s a lot of...
www.theautopian.com
The automotive industry continues to report weak figures, with many wondering if it's a sign of the future.
www.drive.com.au
Mercedes-Benz's revenue fell short of expectations in the second quarter of 2024. The German luxury carmaker anticipates continued weak demand and has adjusted its margins guidance downward.
www.euronews.com
I love cars (not new cars to be honest, unless it's something like a Nilu 27 and I would never spend that much on a car)
https://nilu27.com/
Mercedes will be a great Marquee Brand, to have under our wings, but the car industry, especially Western, is one in decline, what with the strong competition from countries like China (unless strong tariffs are used) but even then, less and less people are buying or wanting new cars.
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Technological advances and conveniences, are lessening people's "need" to drive, let alone make a substantial investment, in what is usually a very rapidly depreciating "asset".
The car industry, as a whole, is dying a slow death, in my opinion.
And It won't be the main driver of BrainChip's success, in the Future.
It's smaller Edge devices, like hearing aids, mobile phones, smart health monitoring (like smart rings etc), smart appliances etc, security etc etc etc.
If there is any "large" purchase type product, that I'd personally be excited to be incorporated in, it's Humanoid Robotics.
This is an industry in it's infancy, but one that is very rapidly advancing and will within a very short period of Time (I believe within the next 5 years, okay maybe 7 to 8... 10?) become orders of magnitude larger, than the automotive industry.
Cars are dinosaurs, in terms of the general public desire to own, or buy new ones.