View attachment 71166
The Software Defined Vehicle – the SDV – is a real turning point in automotive history.
Until now, the car as we know it has remained the same throughout its entire life. A 15-year lifespan, with no changes, no upgrades. Thanks to the SDV, the car will be updated, upgraded and customized, throughout its entire lifecycle. You’ll be able to add or remove functions according to your needs. Just like your smartphone.
I had the opportunity today to share Valeo's vision of the SDV, its stakes, challenges and opportunities, during a keynote at Paris Automotive Summit, organized by the PFA - Plateforme automobile, on the occasion of Mondial de l’Auto - Paris de l’Auto .
SDV creates a completely new business for OEMs, as they will be able to perceive recurring revenues well beyond the sale of the vehicle, through subscription models similar to Netflix or Spotify. After video-on-demand, we will now have in vehicles features-on-demand.
You may wonder : what additional features? What if I don’t need additional features ? Well, people were asking the same questions at the beginning of smartphones. It will be up to our industry to invent new, desirable functionalities that bring real added value to users.
The widespread adoption of new functions will depend on the number of cars in the fleet that are sufficiently equipped to receive them. The car will have to be designed and equipped from the outset to ensure that it can evolve, be upgraded and updated for 10 to 20 years. Being too conservative at design with hardware equipment and investment would be to the detriment of its ability to be upgraded over time.
The shift to SDV must be collective, implying a whole ecosystem, including players well beyond automotive.
It requires closer collaboration between players with complementary skills, from operating systems, to middleware, to applications, to cloud and cybersecurity to name a few.
It also requires moving from a very top-down OEM and supplier hierarchy to a much more networked and partnership-based working model. The key words are co-development and open-innovation.
Valeo will be a major player in this revolution. Our ambition is to be the benchmark partner for our automaker customers, building the SDV with them, alongside them, in dynamic ecosystems. OEMs trust us and we’re proud to already work with many of them on very large and complex SDV projects, across the world.
We are fortunate to be living an historic opportunity to redefine mobility, offering end-users an increasingly rich and personalized experience over time.
Now, it’s up to us, all players involved in the SDV ecosystem, to collectively rise to the challenge of this transformation.
Edge processing
View attachment 71168