Would a reasonable person expect the information to have a material effect on the price or value of the entity’s securities? Is the information within one of these categories?
1. It would be a breach of law to disclose the information
2. The information concerns an incomplete proposal or negotiation
3. The information concerns matters of supposition or is insufficiently definite to warrant disclosure
4. The information is generated for internal management purposes
5. The information is a trade secret . Is the information confidential?
Would a reasonable person expect the information to be disclosed in the circumstances?
Has ASX advised that in its opinion the information is no longer confidential?
If No , The information must be disclosed immediately under Listing Rule 3.1
~Considering the news articles in question are mutually agreed media releases concerning product development partnerships, they are most likely reasonable to be expected for ASX disclosure 
The company is happy to inform of its progress achievements via global media but not on the appropriate official ASX chanel .
There seems to me to be a disconnect with disclosure logic between Brainchip Inc CA and the ASX market.
Brainchip has an ASX compliance advisor based in Sydney whose advice values possible don't align with shareholder interests. IMO