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Music that reacts to the way you drive – that’s MBUX SOUND DRIVE from Mercedes-AMG in collaboration with entrepreneur will.i.am.
At CES 2024, we unveiled how we are using digital innovation to bring a smile to our customers’ faces. Creative artist and brand ambassador of Mercedes-AMG will.i.am has used his skills as a record producer to develop a new kind of interactive in-car music experience. It basically turns the car into a virtual musical instrument with the driver in control of how their music sounds.
The technology connects the car hardware with the music software through precise ‘in-car signals’ that enable the music to react to driving characteristics in real-time. These pre-determined parameters range from acceleration and braking to energy recuperation and steering angle.
It can also sync with other ‘signals’. For instance, the windscreen rain sensors could provide soothing rhythms during bad weather to reduce stress and aid concentration.
The long-term goal with MBUX SOUND DRIVE is to turn the technology into an open music platform. Artists from around the world could create tracks from any genre in a new immersive audio format using MBUX SOUND DRIVE studio software.
Rollout starts mid-2024 for Mercedes-AMG and AMG-Line vehicles equipped with the second-generation MBUX system*. Existing customers can access the MBUX Software Update via an over-the-air (OTA) update using the Update Wizard on their MBUX display or the Mercedes me app after receiving a notification that it is available in their region.
#MercedesBenz #LeadinInnovation #CES #SoundDrive
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* MBUX Entertainment Software Update (FUP5) is available over-the-air (OTA) for several vehicle models. The availability and scope of the features depend on the respective market, the technical conditions of the vehicle model and the individual configurations and settings in the vehicle.