Perhaps BRN don’t see it as being an earth shattering announcement at this stage and so viewed the ASX platform as unwarranted. I think there was something written somewhere about the Cupcake server needing time to gain market traction and it sounds like we are going to be in their next version anyway - so this is probably a much slower burn than say the Edge Box is.
As I recall it, BRN have not put anything on the ASX platform other than mandatory notices such as Director Interests Notices, 4C's, Application for quotation of securities, and other such, for a good number of years now.
So all of the Technology Partners - ARM, Intel, Prophesee, SiFive etc,
the Enablement Partners - AI Labs, Edge Impulse, NViso, Emotion3D, CVEDIA, GMAC Intelligence,
the Integration Partners - Teksun, Lorser, Quantum Ventura, Tata..........
NONE of these have been announced on the ASX (again as I recall it - please correct me if I am wrong) there are a large number of other companies which BRN are working with that I didn't mention above and most of these were not announced on the ASX either.
This is my biggest annoyance with the company (although now after, over more than 8 years, my forebearance with regard to some things BRN related have to be looked at in a more critical light), a number of years ago BRN made a mess of not announcing Ford as a partner (because of NDA responsibilities) and received a "notice" from the ASX demanding clarification regarding their mistake in putting the announcement together according to ASX rules.
Since then BRN have had their heads up their arses' with regard to using the ASX announcement platform, BRN made a mistake with the Ford ann., all BRN has to do is follow straightforward ASX rules to use the ASX platform (which virtually every other listed company does) to keep the Australian investment community informed on any progress they are making, why BRN continue to have their heads buried where they should not be is beyond belief.
It militates against the best interests of the company, and therefore it is not working in the best interests of share holders, my position is that BRN management are in denial on this subject, and they need to get over it, it is not as if they are hitting a lot of home runs lately. Regardless of whether Sean Hehir is talking up "a lot of excitement", the SP is literally in the gutter, and IMO some good advertising (which is free on the biggest platform in Australia) should be used to our advantage, if they have an NDA then we know they cannot talk about it, but all the companies in the "eco-system" are on the BRN website - so why are NONE of them on the ASX .........go fucking figure. Obviously I am not happy about this subject, or BRNs' evasive tactics when SHers try to broach the matter with them (2023 AGM for instance)
To add insult to injury, they continue to make basic errors with so many of their announcements, where they don't seem to understand what a calendar is, and how dates need to be included for the purposes of proper account keeping and administration, and ASX rules, which most other public companies seem to be able to understand. This is, as I said basic stuff, and Kim Clark (company Secretary) needs to get a rocket from someone at headquarters because the mistakes keep coming.
www.koreatimes.co.kr
www.sammobile.com
...and CES 2024 around the corner. Instos loading up, shorters closing down.
with all that surely. Dont stress on the little things.
