But it works both ways.Let me remind people of the IP cycle.
months
- IP Deal Cycle
- customer engagement, NDA, discussions - 3 months
- customer evaluations - 6-9 months
- customer negotiations - 3 months
- customer chip design - 12 months
- foundry and packaging - 3 months
- customer characterization/eval - 6
- customers customer design cycle -
12months
- final end product market ramp. - 6-12
months
Why would an OEM risk 18-24 months development time on us? Wouldn't they think - let's work with NVIDIA now, and see what NVIDIA come up with in 18 months?
Where is the sweetener to get them to put in the 24 months cycle? And to abandon NVIDIA and swap to us?
We've seen what NVIDIA are doing - they are taking half the revenue of the final product in some cases and because of that, I would only guess that NVIDIA are helping the OEM's along the way, even with finance.
So the question is What can we do to interrupt this? We can't wait 18 months on our current rate of spending, for an OEM to hit the jackpot with our product inside.
So we need to hear what the plan is from the CEO.