BRN Discussion Ongoing
- Thread starter TechGirl
- Start date
Good point!
Evermont
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Getting warmer.
"...The Concept CLA Class also represents the first time we’ve seen the upcoming “MB.OS” in action. It’s Mercedes’ own operating system and will be rolled out on all-new models in the next few years. Mercedes says MB.OS “is the basis for an unparalleled user experience” allowing artificial intelligence to help provide a new level of personalisation. The triple-screen set up on the dash is a new layout, different to the three screens of the ‘Hyperscreen’ and ‘Superscreen’. Sitting beside the screens is a new climate control function which incorporates the temperature readout within the vent."
"...The Concept CLA Class also represents the first time we’ve seen the upcoming “MB.OS” in action. It’s Mercedes’ own operating system and will be rolled out on all-new models in the next few years. Mercedes says MB.OS “is the basis for an unparalleled user experience” allowing artificial intelligence to help provide a new level of personalisation. The triple-screen set up on the dash is a new layout, different to the three screens of the ‘Hyperscreen’ and ‘Superscreen’. Sitting beside the screens is a new climate control function which incorporates the temperature readout within the vent."
Evermont
Stealth Mode
FWIW, Lumotive has also been floating around as a known business to BrainChip for over a year now. Ties up with both Bill Gates and Samsung.
thestockexchange.com.au
BRN Discussion Ongoing
Happy Fri. This was nice to see in the NASA 21FY Annual Review from Sept. Most of the early and recent functional and working testing is around Loihi for obvious reasons but we in that frame...cherry picked out couple mentions :love: Not long....Q1 - FY23 all going well (y) PowerPoint...
thestockexchange.com.au
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Mercedes-Benz Concept CLA Class is here to cure your future range anxiety in style
New architecture, new operating system, more range: the Concept CLA Class is Mercedes' vision of future electrification
"...Infotainment is an important aspect of the Concept CLA, too, as an all-new MB.OS – which stands for 'Mercedes-Benz Operating System' – makes its debut in this car. Mercedes says the Concept CLA Class will "promise a level of individualisation, seamless interaction and infotainment" that represents a glimpse of more to come, with artificial intelligence being used for drivers' individual preferences."
Evermont
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Introducing the brand-new Mercedes Concept CLA Class
The all Mercedes-Benz Concept CLA Class is here with a gorgeous glass roof, a crucial safety feature children, and it even runs on its own operating system.
"...Inside, there are two key features we need to talk about.
First, there’s a new infotainment system that runs on an operating system that Mercedes patented.
They call it MB.OS and it integrates artificial intelligence.
Second, and most important of all, Mercedes came up with a new safety feature called Child Presence Detection, or CPD for short.
It mitigates risk of children being left in the vehicle by mistake when it’s too hot outside."
I work with children and nothing else is as litigious or worrisome for a company (from a pr point of view), as harm to a child. For this feature I would assume that network availability would not be required for operation. Maybe only for notifications to first responders.Introducing the brand-new Mercedes Concept CLA Class
The all Mercedes-Benz Concept CLA Class is here with a gorgeous glass roof, a crucial safety feature children, and it even runs on its own operating system.supercarblondie.com
"...Inside, there are two key features we need to talk about.
First, there’s a new infotainment system that runs on an operating system that Mercedes patented.
They call it MB.OS and it integrates artificial intelligence.
Second, and most important of all, Mercedes came up with a new safety feature called Child Presence Detection, or CPD for short.
It mitigates risk of children being left in the vehicle by mistake when it’s too hot outside."
If we are in this feature, then I would say our tech is validated at a very high degree. I.e care for a child's well-being.
SebThatGermanChap
Regular
Does our IP integrate into a flux capacitor? 
Evermont
Stealth Mode
Ha! I thought it was an 'Energy Polarizer'
perceptron
Regular
Interesting location for the water cooled chip. Next to the accelerator. Can attract a lot of dirt, dust and French fries down there. Not to mention a few beer cans.
And cigi ash
Yes I mentioned this in a post last year? Come out and say, we are using Akida Tech in all our 2024 models and there will be enough holders to buy a lot of cars. Easy way for them to sell cars in Australia
Bravo
If ARM was an arm, BRN would be its biceps💪!
Remember this article published in March 2022, which discussed the new MB.OS. This was off the back of all the excitement generated by the Vision EQXX of which we KNOW we were involved in the "Hey Mercedes" voice control system.
I've highlighted my fav bits and bobs in red.
If we're not in the new CLA Class, I'll eat my leprechaun boots!!!!
A number of articles I've read this morning have suggested that more information on the CLA Class and the new MB.OS will be forthcoming through the week/months.
MARK RECHTIN
Mar 21st 2022 at 1:36PM
LOS ANGELES – Mercedes-Benz will roll out a new infotainment architecture called MB.OS that will replace the MBUX system in all of its vehicles, likely starting with the next-generation MMA compact car platform.
With its new MB.OS architecture, Mercedes-Benz is pairing with ultra-HD video developer Unity to bring gaming realism into the automotive world. It also is upgrading the “Hey Mercedes” personal assistant’s intelligence and interactivity into a 3D “Star Avatar” that will be more akin to a “digital butler,” said Magnus Östberg, Mercedes-Benz chief software officer.
Using the recently launched “Hyperscreen” digital display that spans from pillar to pillar (pictured above, but with the existing MBUX variation found in the Mercedes EQS), the MB.OS system will allow for 3D navigation that can zoom from satellite view down to 10 meters. It also will account for what time of day it is to ensure an accurate real-time display.
“It’s your environment right in front of you. It’s as much reality as possible in a navigation system,” Östberg said. Navus will be the technology partner for the navigation engine.
Östberg, speaking at a media briefing here, said Mercedes has been using machine learning to examine the accuracy, problems, and frustrations with the existing MBUX infotainment system and its “Hey Mercedes” voice controls.
The next-generation interactivity will be able to curate a playlist, and provide eco-driving coaching and hints while the vehicle is in motion, said Benjamin Kuhn, senior manager UX/UI design for Mercedes-Benz R&D North America. The flow of conversation with “Hey Mercedes” will be “more fluid” and be able to understand close-enough driver commands, rather than require specific wording to activate a function. The system will learn and improve its interactivity with each specific owner. And global iterations in software permutations and upgrades will be beamed via over-the-air updates.
On the audio front, Mercedes will equip its vehicles with a Dolby Atmos spatial sound system, which provides a full 3D experience. “It will be like sitting in the middle of your favorite band or orchestra,” Östberg said. The system will allow for a full selection of streaming-audio and -video content.
MBUX as found in the 2022 Mercedes-Benz GLB-Class
Why has Mercedes chosen to use an entry-luxury vehicle for a new software launch, rather than a flagship vehicle? It wouldn’t be the first time, as Mercedes launched MBUX in the A-Class platform, including the GLB pictured above. According to UX/UI senior manager Kuhn, those entry-luxury buyers tend to be younger, and thus better at acclimating to a new system – and finding bugs.
Mercedes announced last year that it is hiring an additional 1,000 software engineers to bring MB.OS to life, as well as develop cloud computing and other R&D functions. Why so many new employees?
“We want to own the user interface and APIs, the architecture and integration, because then we own the luxury experience,” Östberg said. “We are owning this responsibility and not outsourcing. If we relinquish data, we relinquish data security.”
This is in contrast to various automakers, including General Motors and Volvo, which are turning to Google and its Android Automotive infotainment suite.
Of course, Mercedes needs software partners to develop apps. But in owning the UI, Mercedes will also own customer’s data. Östberg, who came to Mercedes from automotive supplier Aptiv last August, said Mercedes will observe strict data privacy. If a car changes ownership, Mercedes erases the car’s memory of the previous owner. The data and settings go with the person’s Mercedes Me account, which means certain attributes can be pre-programmed into the next Mercedes a loyal owner acquires.
www.autoblog.com
I've highlighted my fav bits and bobs in red.
If we're not in the new CLA Class, I'll eat my leprechaun boots!!!!
A number of articles I've read this morning have suggested that more information on the CLA Class and the new MB.OS will be forthcoming through the week/months.
Goodbye MBUX, hello MB.OS. New Mercedes infotainment coming soon
‘Hey Mercedes’ gets smarter, navigation gets more realistic, audio goes full 3D
MARK RECHTIN
Mar 21st 2022 at 1:36PM
- 5comments
LOS ANGELES – Mercedes-Benz will roll out a new infotainment architecture called MB.OS that will replace the MBUX system in all of its vehicles, likely starting with the next-generation MMA compact car platform.
With its new MB.OS architecture, Mercedes-Benz is pairing with ultra-HD video developer Unity to bring gaming realism into the automotive world. It also is upgrading the “Hey Mercedes” personal assistant’s intelligence and interactivity into a 3D “Star Avatar” that will be more akin to a “digital butler,” said Magnus Östberg, Mercedes-Benz chief software officer.
Using the recently launched “Hyperscreen” digital display that spans from pillar to pillar (pictured above, but with the existing MBUX variation found in the Mercedes EQS), the MB.OS system will allow for 3D navigation that can zoom from satellite view down to 10 meters. It also will account for what time of day it is to ensure an accurate real-time display.
“It’s your environment right in front of you. It’s as much reality as possible in a navigation system,” Östberg said. Navus will be the technology partner for the navigation engine.
Östberg, speaking at a media briefing here, said Mercedes has been using machine learning to examine the accuracy, problems, and frustrations with the existing MBUX infotainment system and its “Hey Mercedes” voice controls.
The next-generation interactivity will be able to curate a playlist, and provide eco-driving coaching and hints while the vehicle is in motion, said Benjamin Kuhn, senior manager UX/UI design for Mercedes-Benz R&D North America. The flow of conversation with “Hey Mercedes” will be “more fluid” and be able to understand close-enough driver commands, rather than require specific wording to activate a function. The system will learn and improve its interactivity with each specific owner. And global iterations in software permutations and upgrades will be beamed via over-the-air updates.
On the audio front, Mercedes will equip its vehicles with a Dolby Atmos spatial sound system, which provides a full 3D experience. “It will be like sitting in the middle of your favorite band or orchestra,” Östberg said. The system will allow for a full selection of streaming-audio and -video content.
MBUX as found in the 2022 Mercedes-Benz GLB-Class
Why has Mercedes chosen to use an entry-luxury vehicle for a new software launch, rather than a flagship vehicle? It wouldn’t be the first time, as Mercedes launched MBUX in the A-Class platform, including the GLB pictured above. According to UX/UI senior manager Kuhn, those entry-luxury buyers tend to be younger, and thus better at acclimating to a new system – and finding bugs.
Mercedes announced last year that it is hiring an additional 1,000 software engineers to bring MB.OS to life, as well as develop cloud computing and other R&D functions. Why so many new employees?
“We want to own the user interface and APIs, the architecture and integration, because then we own the luxury experience,” Östberg said. “We are owning this responsibility and not outsourcing. If we relinquish data, we relinquish data security.”
This is in contrast to various automakers, including General Motors and Volvo, which are turning to Google and its Android Automotive infotainment suite.
Of course, Mercedes needs software partners to develop apps. But in owning the UI, Mercedes will also own customer’s data. Östberg, who came to Mercedes from automotive supplier Aptiv last August, said Mercedes will observe strict data privacy. If a car changes ownership, Mercedes erases the car’s memory of the previous owner. The data and settings go with the person’s Mercedes Me account, which means certain attributes can be pre-programmed into the next Mercedes a loyal owner acquires.
Goodbye MBUX, hello MB.OS. New Mercedes infotainment coming soon - Autoblog
Upcoming MB.OS infotainment suite will debut on the next-generation small car platform.
www.autoblog.com
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ndefries
Regular
Hey Mercedes” will be “more fluid” and be able to understand close-enough driver commands, rather than require specific wording to activate a function. The system will learn and improve its interactivity with each specific owner.
If i am not mistaken that is the approach of Akida. You see in the demos that there is a percentage likely of the result and a decision is made based off that highest likely outcome. This approach then learns and improves on chip.
'As one example, speech recognition requires tolerance for natural tonal variation, mispronunciations, sloppy grammar, stuttering, repetition and other speech flaws. Traditional computing, developed over 60 years and part of our everyday lives is based on precise matching. 1 + 1 always equals 2.
Finding close but not exact matches requires massive mathematical statistical calculations and billions of high-speed computations, requiring computing power that just can’t fit in small packages or powered by small batteries.
But somehow, animal and human brains do it effortlessly.
Neuromorphic hardware mimics brain methods to vastly increase AI computational capacity in a much smaller package using much less power.
Brainchip's Akida™ performs AI in a single chip and requires only fractions of 1 watt to operate. It is highly energy efficient.
jwpm.com.au
very hopeful as this is the system that will go through all their vehicles for at least 5-7 years
If i am not mistaken that is the approach of Akida. You see in the demos that there is a percentage likely of the result and a decision is made based off that highest likely outcome. This approach then learns and improves on chip.
'As one example, speech recognition requires tolerance for natural tonal variation, mispronunciations, sloppy grammar, stuttering, repetition and other speech flaws. Traditional computing, developed over 60 years and part of our everyday lives is based on precise matching. 1 + 1 always equals 2.
Finding close but not exact matches requires massive mathematical statistical calculations and billions of high-speed computations, requiring computing power that just can’t fit in small packages or powered by small batteries.
But somehow, animal and human brains do it effortlessly.
Neuromorphic hardware mimics brain methods to vastly increase AI computational capacity in a much smaller package using much less power.
Brainchip's Akida™ performs AI in a single chip and requires only fractions of 1 watt to operate. It is highly energy efficient.
Computer Chip with a human-like brain
This could be a Skynet moment. Radical new silicon chip that will change the world.
jwpm.com.au
very hopeful as this is the system that will go through all their vehicles for at least 5-7 years
Bravo
If ARM was an arm, BRN would be its biceps💪!
Remember this article published in March 2022, which discussed the new MB.OS. This was off the back of all the excitement generated by the Vision EQXX of which we KNOW we were involved in the "Hey Mercedes" voice control system.
I've highlighted my fav bits and bobs in red.
If we're not in the new CLA Class, I'll eat my leprechaun boots!!!!
A number of articles I've read this morning have suggested that more information on the CLA Class and the new MB.OS will be forthcoming through the week/months.
Goodbye MBUX, hello MB.OS. New Mercedes infotainment coming soon
‘Hey Mercedes’ gets smarter, navigation gets more realistic, audio goes full 3D
MARK RECHTIN
Mar 21st 2022 at 1:36PM
- 5comments
LOS ANGELES – Mercedes-Benz will roll out a new infotainment architecture called MB.OS that will replace the MBUX system in all of its vehicles, likely starting with the next-generation MMA compact car platform.
With its new MB.OS architecture, Mercedes-Benz is pairing with ultra-HD video developer Unity to bring gaming realism into the automotive world. It also is upgrading the “Hey Mercedes” personal assistant’s intelligence and interactivity into a 3D “Star Avatar” that will be more akin to a “digital butler,” said Magnus Östberg, Mercedes-Benz chief software officer.
Using the recently launched “Hyperscreen” digital display that spans from pillar to pillar (pictured above, but with the existing MBUX variation found in the Mercedes EQS), the MB.OS system will allow for 3D navigation that can zoom from satellite view down to 10 meters. It also will account for what time of day it is to ensure an accurate real-time display.
“It’s your environment right in front of you. It’s as much reality as possible in a navigation system,” Östberg said. Navus will be the technology partner for the navigation engine.
Östberg, speaking at a media briefing here, said Mercedes has been using machine learning to examine the accuracy, problems, and frustrations with the existing MBUX infotainment system and its “Hey Mercedes” voice controls.
The next-generation interactivity will be able to curate a playlist, and provide eco-driving coaching and hints while the vehicle is in motion, said Benjamin Kuhn, senior manager UX/UI design for Mercedes-Benz R&D North America. The flow of conversation with “Hey Mercedes” will be “more fluid” and be able to understand close-enough driver commands, rather than require specific wording to activate a function. The system will learn and improve its interactivity with each specific owner. And global iterations in software permutations and upgrades will be beamed via over-the-air updates.
On the audio front, Mercedes will equip its vehicles with a Dolby Atmos spatial sound system, which provides a full 3D experience. “It will be like sitting in the middle of your favorite band or orchestra,” Östberg said. The system will allow for a full selection of streaming-audio and -video content.
MBUX as found in the 2022 Mercedes-Benz GLB-Class
Why has Mercedes chosen to use an entry-luxury vehicle for a new software launch, rather than a flagship vehicle? It wouldn’t be the first time, as Mercedes launched MBUX in the A-Class platform, including the GLB pictured above. According to UX/UI senior manager Kuhn, those entry-luxury buyers tend to be younger, and thus better at acclimating to a new system – and finding bugs.
Mercedes announced last year that it is hiring an additional 1,000 software engineers to bring MB.OS to life, as well as develop cloud computing and other R&D functions. Why so many new employees?
“We want to own the user interface and APIs, the architecture and integration, because then we own the luxury experience,” Östberg said. “We are owning this responsibility and not outsourcing. If we relinquish data, we relinquish data security.”
This is in contrast to various automakers, including General Motors and Volvo, which are turning to Google and its Android Automotive infotainment suite.
Of course, Mercedes needs software partners to develop apps. But in owning the UI, Mercedes will also own customer’s data. Östberg, who came to Mercedes from automotive supplier Aptiv last August, said Mercedes will observe strict data privacy. If a car changes ownership, Mercedes erases the car’s memory of the previous owner. The data and settings go with the person’s Mercedes Me account, which means certain attributes can be pre-programmed into the next Mercedes a loyal owner acquires.
Goodbye MBUX, hello MB.OS. New Mercedes infotainment coming soon - Autoblog
Upcoming MB.OS infotainment suite will debut on the next-generation small car platform.
Also, to provide further context about our likely involvement take a read of this article that was published on 23 June 2020. Author, Alex Voight, wonders how Mercedes & NVDIA could possibly meet the anticipated launch date, towards the end of 2024, and he questions amongst other things: how energy consumption of the best NVIDIA automotive chips is very high and this would have a negative impact on the vehicle range.
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Mercedes-Benz & Nvidia Partner On Autonomous Driving — Numerous Thoughts & Questions - CleanTechnica
The CEOs of Mercedes-Benz and Nvidia announced today at a press event that they were launching a partnership for a, quoting Ola Källenius, “groundbreaking, software-defined, high-performance computer architecture for driving assistance and autonomous drive."Mercedes-Benz & Nvidia Partner On Autonomous Driving — Numerous Thoughts & Questions - CleanTechnica
The CEOs of Mercedes-Benz and Nvidia announced today at a press event that they were launching a partnership for a, quoting Ola Källenius, “groundbreaking, software-defined, high-performance computer architecture for driving assistance and autonomous drive."
cleantechnica.com
Evermont
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Mercedes-Benz Concept CLA Class: the electric future of desire
The Mercedes-Benz Concept CLA Class unveiled at IAA Mobility 2023 in Munich, Germany, offers a close-to-production insight into the upcoming family of vehicles that stands at the gateway to the brand.
Evermont
Stealth Mode
Mercedes-Benz Concept CLA Class: the electric future of desire
- Defining class: elevating the electric experience with a new model family
- Electric hypermiler is new "one-liter car" thanks to outstanding efficiency from VISION EQXX technology transfer
- Next-generation drivetrain with range of more than 750 kilometers (466 miles) (WLTP)1 and consumption of around 12 kWh/100 km (5.2 mi/kWh)
- 800 V for high electric efficiency and rapid charging of up to 400 kilometers (248 miles) in 15 minutes
- Low-energy LED lights incl. animated star pattern pair with expansive glass roof for major step up
- New Mercedes-Benz Operating System (MB.OS) uses supercomputing and artificial intelligence to facilitate new level of personalization, safety, convenience and automated driving
- Child Presence Detection (CPD): sophisticated safety feature mitigates risk of young children being accidentally left in vehicle during warm weather
- Mercedes-Benz Modular Architecture (MMA) reduces value-chain CO2 by more than 40 percent
"The Concept CLA Class is the forerunner for an entirely new all-electric segment of entry-level vehicles at Mercedes-Benz. The range will comprise a total of four new models – a four-door coupe, a shooting brake and two stunning SUVs – each with significantly elevated product substance. This new model family is inspired by a generation of car buyers who want that unmistakable Mercedes-Benz feel, with more features, even greater comfort and safety and the most advanced technology. They also seek a sustainable choice that is a cut above the rest. This hypermiler is the one-liter car of the electric age, with a range of more than 750 kilometers (466 miles) in the WLTP1 and energy consumption of just 12 kWh/100 km (5.2 mi/kWh). Based on the MMA platform, it provides an insight into the first complete family of Mercedes-Benz electric cars developed from scratch to put our Ambition 2039 on the road, whereby we aim to achieve net carbon neutrality along the entire value chain in our fleet of new vehicles in 2039."
Ola Källenius, Chief Executive Officer, Mercedes-Benz Group AG
Ola Källenius, Chief Executive Officer, Mercedes-Benz Group AG
Technology leadership is apparent in the MMA platform underpinnings such as the next-generation electric-drive system aiming for a range of more than 750 kilometers (466 miles) (WLTP)2. The Mercedes-Benz Modular Architecture (MMA) is an electric-first platform engineered for a family of four vehicles covering a range of body styles. It is set to play a major role in accelerating the ramp-up of the Mercedes-Benz electric fleet. As a fundamental part of the wider electric strategy, it will help the company attain its ambitious targets. All vehicles on the MMA platform are being developed in accordance with the Mercedes-Benz "real life safety" philosophy. Mercedes-Benz has set safety standards for decades, pursuing a vision of accident-free driving.
Meanwhile, the new operating system "MB.OS" is the basis for an unparalleled user interface and user experience (UI/UX) via the MBUX Superscreen derived from the innovative display in the VISION EQXX incorporating advanced real-time graphics. The Concept CLA Class showcases the use of sustainable materials throughout its structure and interior. This ranges from almost CO2-free steel and CO2-reduced aluminum to sustainably produced and processed leather upholstery as well as trim made from paper. Overall, the show car represents the approachable interpretation of desire for a youthful and dynamic global market segment.
"The technology that provides the foundation for the Concept CLA Class represents an entirely new approach for Mercedes-Benz and incorporates many learnings from our groundbreaking VISION EQXX technology program. For instance, our engineers have maximized efficiency by driving down losses in its 800 V electric-drive system. It also features innovative battery cell chemistry as well as a high level of integration enabling excellent energy density. I am certain that our MMA platform will enable us to offer our customers in this market segment a class-defining combination of performance, sustainability, safety and comfort paired with an outstanding digital experience."
Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer
Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer
- In real driving conditions, deviations from the certified standard values may occur. The real values are influenced by a variety of individual factors, e.g. individual driving style, environmental and route conditions
- In real driving conditions, deviations from the certified standard values may occur. The real values are influenced by a variety of individual factors, e.g. individual driving style, environmental and route conditions
Mercedes-Benz Concept CLA Class: the electric future of desires............................................1
Concept CLA Class: main points at a glance.....................................................4
MMA electric-drive system – engineered for electric efficiency............................................... 6
Design – iconic elements seen in a new light.................................................. 8
Technology transfer from VISION EQXX to Concept CLA Class............................... 11
MB.OS – the digital foundation for Mercedes-Benz......................................... 12
Putting Ambition 2039 on the road – sustainability and circularity............................................15
Production – optimized by digital technology and artificial intelligence................................................ 17
Concept CLA Class: main points at a glance
#DefiningClass: Setting the benchmark for an elevated experience since 1886 based on beautiful design and innovative technology.#MercedesModularArchitecture: Highly flexible advanced platform presents the next step in the electric future of Mercedes-Benz.
#NextGenerationDrivetrain: Advanced efficiency features including silicon-carbide inverter and battery-cell chemistry with silicon-oxide anode design for excellent energy density. In-house developed drive unit delivering up to 93 percent energy efficiency from battery to wheels in long-distance driving.
#750km: Elevating efficiency to the next level with class-leading range. Go further on a single charge.
#Efficiency: The electric hypermiler is the new one-liter car delivering around 12 kWh/100 km (5.2 mi/kWh).
#Charging: 800 V configuration enables rapid top-up of up to 400 kilometers (248 miles) in just 15 minutes
#IconicElements: Defining the new face of the gateway to Mercedes-Benz with progressive reinterpretation of emotionally charged motifs.
#Enlightening: Creative use of LED illumination and animation is a beacon for electrification and digitalization.
#VISIONEQXX: Learnings from era-defining technology program bring many innovations a step closer to series production.
#MBOS: Proprietary chip-to-cloud architecture elevates customer experience with a new level of personalization, safety, convenience and automated driving.
#MBUXSuperscreen: Real-time graphics powered by the Unity Game Engine as pioneered in the VISION EQXX bring the screen to life with immersive worlds.
#ChildPresenceDetection: MB.OS-based network of more than 20 system interfaces delivers sophisticated safety system aimed at preventing tragic accidents.
#Personalization: UI/UX delivers digital luxury experience individualized to customer needs through art, entertainment and advanced immersive graphics.
#HyperAnalogue: Fusion of analogue and digital redefines familiar iconic forms to create a seamless transition for the user experience.
#Ambition2039: The first family of Mercedes-Benz vehicles designed from scratch to put Ambition 2039 on the road, reducing value-chain CO2 by more than 40 percent compared to the previous architecture.
#SustainableMaterials: From paper to bamboo, the interior of the Concept CLA Class points the way in the application of innovative new materials.
#Decarbonize: Advances in the steel and aluminum supply chain including recycled content and use of renewable energies targets combined savings of around 882 lb. CO2 per vehicle.
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MMA electric-drive system – engineered for electric efficiency
- Next-generation in-house developed drivetrain for outstanding efficiency
- Electric hypermiler redefines the one-liter car with consumption of around 12 kWh/100 kilometers (5.2 mi/kWh)
- Two advanced cell chemistries – incl. silicon-oxide based anode design for excellent energy density
- 800 V system maximizes efficiency and performance while reducing charge time
High-voltage battery
The innovative battery system under development for the MMA platform is based on a highly modular architecture whereby customers can choose from two different cell chemistries. The top-level variant features an anode design with silicon-oxide content for excellent energy density. Meanwhile, the entry variant leads the way in the segment with its use of lithium-iron phosphate. The battery itself has a remarkably small overall volume. For the first time, its cell modules are held in place using adhesive rather than screws. The resulting structure is not only lighter than a conventional battery configuration; it is also stiffer, which offers benefits in crash safety. Likewise, the 800 V configuration facilitates a high level of electric endurance in a compact package and with lower cooling requirements. The high-voltage configuration also enables high-power 250 kW DC charging, delivering up to 400 kilometers (248 miles) of range in 15 minutes.
Mercedes-Benz Electric Drive Unit (MB.EDU)
Lightweight, powerful and compact: The new highly efficient MB.EDU, comprising motor, transmission and power electronics, was developed entirely in-house. Based on a modular concept, this class-defining unit is the first in a family of drive units engineered to meet a wide range of performance demands across a number of model lines. The 175 kW permanently excited synchronous machine is paired with a two-speed transmission. The high-performance power electronics incorporate control of motor and transmission in a single processor and feature a silicon carbide inverter for exceptionally efficient power usage. This reflects the high degree of functional integration throughout the MB.EDU that results in a compact overall package weighing less than 243 pounds. Its extremely high energy efficiency of up to 93 percent from battery to wheel in long distance driving is due to meticulous minimization of losses throughout the system and places it at the forefront of the sector.
Sustainability advances in the MMA electric-drive system
The permanent magnet synchronous motor in the Mercedes-Benz Electric Drive Unit (MB.EDU) features a significantly lower share of heavy rare earths than previous generations - close to 0 percent. When it comes to batteries, the new MMA electric-drive system takes a major step forward in net carbon-neutral manufacturing. Not only is cell production net carbon neutral but also cathode production. This will allow the company to reduce the carbon footprint of the cells by 40 percent. Further emissions reductions will be achieved through using renewable energy in the production and refinement of raw materials.
Bidirectional charging
Transforming vehicle into household energy storage device: The Concept CLA Class also offers a glimpse into the future of networking between electric vehicles and the energy grid. Software- and hardware-based bidirectional charging shows how class-defining technology leadership opens up new potential for customers and energy providers alike. When connected to a compatible bidirectional DC charging station, the vehicle becomes an energy storage device that could, for instance, store solar power for use later. Most importantly, it can also serve as an electricity supply, either Vehicle-to-Home (V2H) or Vehicle-to-Grid (V2G). The use of bidirectional charging may be subject to market-specific conditions in respect of legislation and the requirements of energy suppliers.
One example of V2H is the provision of back-up supply in the event of a power outage, while V2G applications include helping to balance peaks and troughs on the power grid or even the trading of green electricity on the open market. In all situations, the intelligent bidirectional charging system ensures the vehicle has sufficient charge to meet customer needs at specified departure times. Through the option of bidirectional charging at home, Mercedes-Benz is fulfilling the desire of many customers to combine their own individual mobility with a more sustainable way of living.
- In real driving conditions, deviations from the certified standard values may occur. The real values are influenced by a variety of individual factors, e.g. individual driving style, environmental and route conditions
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Design – iconic elements seen in a new light
- Signature graphic incorporating stylized three-pointed star as emotional lighting motif
- Distinctive and sporty shark nose defines dynamic front-end design with strong forward lean
- Hallmark A-shape grille reinterpreted for the electric era
The striking use of light in its exterior design represents the Mercedes-Benz aim to be the brightest star in the constellation. It expresses the combination of electrification and digitalization that unlocks a new elevated customer experience from the very first glance. Very-low-energy LED lighting, visible from all perspectives, is an integral part of the overall sculpture that enhances the proportions and brings added movement, life and functionality to the exterior. The long wheelbase, short overhangs, slender greenhouse and elongated bonnet convey the brand's design ethos in this new family of Mercedes-Benz vehicles.
Mercedes-Benz designers applied the iconic three-pointed star as an emotional lighting motif throughout, re-affirming this symbol as the most enduring mark of automotive progress. This starts at the front end with the distinctive new face and continues along the flanks, with light strips above the front and rear wheel arches. Even the expansive glass roof marks a step up to a whole new level. Its illuminated and animated star pattern brings an added air of sophistication to the exterior sculpture, while evoking a spa-like elegance in the interior. Meanwhile, the distinctive Mercedes-Benz laurel wreath has been reinterpreted to create a striking new pattern for the interior upholstery.
"The Concept CLA Class marks the start of a new era. It reinterprets iconic elements of the brand's rich design heritage to craft a whole new face of Mercedes-Benz. Here, the sporty forward lean of the distinctive shark nose from the 50s and 60s pairs with a new signature graphic for the electric age. The composition enhances the so-called eyebrow of the daytime running light with a stylized star. The star motif repeats as animated light bands in the A-shape grille design. These are defining features of our future look."
Gorden Wagener, Chief Design Officer, Mercedes-Benz Group AG
Gorden Wagener, Chief Design Officer, Mercedes-Benz Group AG
Exterior design in detail
Emotionally charged expression of athletic power: The dynamic front end of the Concept CLA Class is characterized by the shark-nose design and the distinctive seamless "grille" panel. It forms a cohesive part of the overall sculpture and becomes a canvas for the illuminated animated star pattern as well as the central, iconic Mercedes-Benz star, likewise illuminated. The light bands that wrap around the front and rear add three-dimensionality to the light composition as well as anchoring the striking star-shaped headlamp clusters. These bands are made from an innovative material that has a stylish mirrored chrome look when unilluminated.
A range of animated lighting scenarios by day and night deliver an even greater sense of emotion and dynamism. They also offer an added dimension of personalization for the driver, such as welcome and goodbye scenarios. The sporty proportions of the Concept CLA Class are emphasized by its athletic shoulders extending from the front light band all the way to the powerful GT rear end. The sense of breadth front and rear is underscored by the flared wheel arches and wide track, which give the show car a confident and assertive stance.
The sleek glasshouse features chrome applications that complement the athletic proportions with timeless elegance. As befits the coupe design language, the visual center of gravity sits low down. The powerful wheel arches frame the striking 21-inch wheels displaying a distinctive star pattern. Precise joints and shut lines add detail and movement to the effortlessly sculptural surface design of the Concept CLA Class.
The crisp GT line and proportions of the rear serve to elongate the silhouette, while offering rear-seat passengers increased headroom relative to the previous generation. Likewise, the longer wheelbase affords more knee room for those riding in the rear. From the three-quarter view of the rear towards the rear, the design continues the theme of light and shade transported into the digital age. The wrap-around light band frames the rear light clusters that repeat the signature star design. The Mercedes-Benz star on the rear is likewise illuminated, creating a distinctive sign-off for anyone following behind.
Interior design in detail
Blend of analogue and digital brings fresh definition to the segment: Inside the spacious and airy interior of the Concept CLA Class, the aesthetic theme is one of utmost modernity. This is simply yet powerfully expressed through the considered application of a few iconic elements. The overall effect exudes a tech-infused minimalist elegance that takes sculptural automotive design into an exciting digital future and sets the tone in this segment. Finely crafted innovative materials such as paper trim and nappa leather, processed by using vegetable-based tanning agents, contrast with high-gloss surfaces to offer a visual and tactile finish that is both stylish and unexpected. By day, it is bathed in natural light from the expansive glass roof and accented by carefully orchestrated, discreet LED lighting. The color palette of gleaming silver and crystal white enhances the futuristic atmosphere, while detailing in cool blue and sensual violet adds a hint of exclusivity.
User interface
Inspired by the very latest consumer electronic devices: Mercedes-Benz sets a very clear benchmark in the segment with the user interface in the Concept CLA Class. Dominating the full width of the cockpit is the slender continuous sweep of the MBUX Superscreen, featuring the high-efficiency mini-LED technology and immersive 3D graphics pioneered in the VISION EQXX. Its proportions emphasize the width of the interior, while adding to the sense of lightness by appearing to float in front of the driver and front-seat passenger. Furthermore, with its razor-sharp high-definition graphics paired with class-leading digital features, the MBUX Superscreen becomes a dynamic and individualized feature of the interior design.
Meanwhile, the unibody aluminum housing reflects the design of a state-of-the-art high-end device. Digitally visualized on the far left and right of the screen are iconic turbine-like virtual air vents. This unique and eye-catching fusion of analogue and digital represents the next evolutionary step, known as hyper-analogue. The familiar iconic form has been reinterpreted as a climate-control interface. Displayed on the fixed inner ring is the cabin temperature setting. The outer analogue ring emerges smoothly from the glass surface to serve as the control. The precision-machined ring can be turned to adjust the settings thus creating a seamless transition from the digital to analogue user experience. The physical air vents are positioned discreetly behind the screen and designed to convey the impression of cooling ribs – an ingenious configuration that doubles as a source of ambient lighting. This design motif in combination with illumination is a recurring theme throughout the interior.
From paper to processors
A sense of space, freedom and intelligence enhanced by surprising details: The front bucket seats take the iconic form of purist mono-swing shells derived from a spherical whole, endowing them with an enveloping sense of safety and protection. Each sculptural outer shell gives way to a soft enveloping interior, carefully designed in layers that combine the seat cushion, backrest and side cushions in a unified whole. The lateral supports emerge from the base layer in smooth, three-dimensional S-curves. Inspired by winglets, they create an extremely pure yet sculptural form. Providing a more opulent contrast, the height-adjustable headrests are seemingly suspended in a cut-out. This serves to open up the design, while at the same time maintaining the seats' integrated look. The seats are upholstered in sustainably produced and processed nappa leather that contrasts shimmering silver with crystal white embossed with a modern reinterpretation of the iconic Mercedes-Benz laurel-wreath pattern. The color combination further emphasizes the apparent weightlessness of the overall design.
Appearing to float between the driver and front-seat passenger in front of the cantilevered armrest, the high positioning of the center console emphasizes the minimalist sporty elegance of the interior. Its proportions and dynamic orientation towards the MBUX Superscreen create a fresh sense of space and openness. In a first for Mercedes-Benz, the visually striking trim element incorporates an illuminated transparent surface for inductive charging of a smartphone as well as a cup holder featuring the illuminated cooling-rib motif. This aesthetic quality dispenses with the need for a cover. The same design theme is also visible beneath the console in a sweeping, illuminated aluminum curve that draws the eye towards a glass showcase offering a glimpse into the digital brain of the Concept CLA Class, the new Mercedes-Benz Operating System (MB.OS). The bands of ambient light are metaphors for nerves carrying signals to the water-cooled processor, which, in turn, represents the vehicle's class-defining intelligence. The overall composition interprets the flow of data that forms part of the bond between car and occupants.
Either side of driver and front-seat passenger, the doors present a further highlight of the interior design. The subtle concave form of the underlying structure sets the stage for the brand-new iconic design of the center panels. Seemingly suspended in front of the door body, their long proportions provide yet another sporty and dynamic visual cue. Like elegant sails, their surface flows smoothly around the geometric profile of the door handle, fusing with it to form a natural armrest. The center door panels are finished in the same crystal-white nappa leather as the seat cushions, further enhancing their lightweight look-and-feel, and feature the Mercedes-signature laurel-wreath pattern. This defining Mercedes-Benz element, endowed with exquisite hand-finished craftsmanship, forms a strong visual bond between the brand's unique heritage and the tech-luxury of the future. At the base of the door, the discreet pocket is edged in a high-strength, biotechnology-based and certified-vegan silk-like fabric.
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Evermont
Stealth Mode
Technology transfer from VISION EQXX to Concept CLA Class
- High-voltage electric-drive system and heat pump deliver outstanding class-defining efficiency
- Further implementation of award-winning bionic optimization of cast components
- "Inside-out development" approach facilitated by advanced digital simulation techniques
The VISION EQXX technology program was conceived to push boundaries and exercise immediate influence on series development. Hence, the next-generation electric drive unit (comprising the electric motor, transmission and power electronics) is directly derived from the highly efficient unit in the VISION EQXX and features a new generation of silicon carbides in the power electronics. Likewise, the high-voltage battery uses the same principles of functional integration and cell packaging to achieve an exceptionally high energy density. Another innovation transfer is the further developed heat pump, which already impressively demonstrated its effectiveness in the VISION EQXX program. In a marked improvement over existing automotive heat pumps on the market, it extracts heat not only from the drivetrain but also from the ambient outside air – even at sub-zero temperatures – to heat the cabin of the Concept CLA Class. Together with an intelligent operating strategy, the heat pump can contribute significantly to electric range during cold winter weather by minimizing the use of additional heating.
Bionic engineering was a substantive feature of the VISION EQXX development program. The Mercedes-Benz BioniCast name applies to structural castings engineered according to the principles of nature. This pioneering digital approach has already garnered Mercedes-Benz prestigious industry awards as the company rolls out its implementation in series production. A number of components in the MMA platform have been optimized using these techniques. Specific examples include the rear-axle console, battery console and suspension components.
The use of digital engineering techniques was a key element in the speed and efficiency of the VISION EQXX development program. The Mercedes-Benz World of Digital Twins is a far-reaching strategy to transition to a "physical follows digital" approach across all aspects of development and beyond. The Concept CLA Class and MMA platform are engineered in accordance with that strategy. This helped to facilitate the radical "inside-out development" applied to the Concept CLA Class. Virtual simulation techniques allowed designers and engineers to focus even more on the customer perspective in a feedback loop of continuous improvement.
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MB.OS – the digital foundation for Mercedes-Benz
- Proprietary chip-to-cloud architecture elevates customer experience through software-driven innovation
- Every vehicle on the MMA platform comes with a supercomputer integrating artificial intelligence and machine learning
- Advanced driver assistance systems supported by OTA updates
The forthcoming MMA platform will be the first to run fully on MB.OS. The Concept CLA Class offers a taste of what this will mean for customers. To stress the central role played by MB.OS in shaping the customer experience, the interior of the show car offers a striking visualization of it. The complex multi-faceted architecture is represented here by one of its many hardware components, the high-performance water-cooled chip from collaboration partner NVIDIA. This powerful partnership will help equip every vehicle built on the MMA platform with a supercomputer. MB.OS uses artificial intelligence and machine learning powered by the latest-generation chips and system-on-chips (SoCs) and is supported by highly advanced sensors and the Mercedes-Benz Intelligent Cloud.
Advanced MBUX Superscreen delivers new level of personalization leveraged with real-time graphics
MB.OS elevates the family of vehicles at the gateway to the Mercedes-Benz brand through software and artificial intelligence (AI): One example is a unique UI/UX tailored not only to the car but also the customer's individual preferences. It pairs the advanced three-display MBUX Superscreen in the Concept CLA Class with ambient light and sound to provide an immersive luxury experience for driver and passenger previously unheard of in this class of vehicle. Ambient styles with a range of themes for all three screens offer a further level of customization, while the virtual assistant is on hand to support users with information and suggestions.
The MBUX Superscreen comes to life with advanced real-time graphics powered by game engine technology, as in the VISION EQXX. The instrument cluster adapts to user needs, including the level of driver assistance. In so doing, the intelligent system communicates with more than just data, incorporating shapes and light into an intuitive dialogue. This ensures the driver has a clear overview of all relevant information without overload. From the dynamic virtual cockpit that helps optimize driving style for maximum range to the 3D navigation with integrated information on points of interest, they have everything they need when they need it.
Users can also create their own personal space with beautifully depicted immersive worlds. Extensive adaptation options through dynamic digital skinning enable them to individualize their experience and self-expression in an instant. Crystal-clear resolution and vibrant color rendering result in an overall effect that takes the MBUX Superscreen beyond in-car display to create a multi-media experience. Entertainment is provided courtesy of extensive integration of top-quality third-party apps. Beyond this, the MBUX Collectibles feature enables the creation of a private art gallery by connecting the customer's personal NFT wallet and enabling them to browse an exhibition curated by Mercedes-Benz. MB.OS also brings class-leading passenger entertainment into this new vehicle family with a range of third-party video streaming options available only to the passenger while the car is traveling. Numerous layers of safety, including eye-tracking technology, ensure the driver is not distracted.
Concept CLA Class with enhanced SAE Level 2 performance thanks to LiDAR
As with all technical innovations, the company measures those in the Concept CLA Class by the contribution they make to the Mercedes-Benz vision of accident-free driving. The extensive driver assistance and safety systems under development for the MMA platform make it possible, for example, to drive partially automated (SAE Level 2) on virtually all types of roads, to aid the driver when changing lanes on multi-lane roads, to automatically maneuver into and out of tight parking spaces, and to prevent or reduce the severity of collisions in an increasing number of situations.
Automated driving systems in vehicles based on the MMA platform will offer best-in-class driver assistance. The MMA platform heralds an extensive sensor set that maintains Mercedes-Benz's leading position in this field. In addition to multiple cameras facilitating surround, wide and tele views, the base set also includes a full range of radar and ultrasonic sensors.
Future SAE Level 2 applications are also prepared for the use of LiDAR-supplemented sensing technology to meet the high operational complexities and safety demands of urban traffic. In this segment, these powerful sensors will enable customers to equip their vehicle with a wide range of SAE Level 2 features. It will be possible to enhance these via over-the-air updates, even after vehicle purchase. This also means that Mercedes-Benz will be able to continually improve existing systems and make them available to customers (taking account of local legislative frameworks), thereby ensuring their cars remain at the very forefront of innovation in the segment. The MB.OS software and its computing power is generally ready for an SAE Level 3 system upgrade for vehicles equipped with a comprehensive sensor set including a LiDAR sensor and redundancies for vital vehicle systems.
Advanced Child Presence Detection system
A further benefit of the MB.OS architecture: The ability to facilitate an extremely high degree of networking of vehicle systems, sensors and actuators makes it easier for Mercedes-Benz to develop and implement highly sophisticated safety functions. One example is the new Child Presence Detection (CPD) system. It is designed to mitigate the risk of young children being accidentally left in a car during warm weather – and the associated, sometimes tragic, consequences.
Based on a network of more than 20 system interfaces, the future system is activated when it detects the presence of a child in the vehicle through their distinctive breathing pattern. The sensors involved are so sensitive, they can even detect the gentle breathing of a sleeping newborn baby. Meanwhile, cameras can detect the presence of an adult e.g. in the passenger seat. When the system determines a child is in a parked car, it alerts the driver as soon as the motor is switched off. Should the driver leave and lock the vehicle, this the triggers an escalation process. If the vehicle and the smartphone are connected with the same Mercedes me account, the system sends messages to the smartphone at frequent intervals.
Meanwhile, the system also monitors the car's interior temperature. Should it exceed a critical point, a process of measures kicks in: the car's exterior lights flash accompanied by an acoustic signal. Designed to attract bystanders towards the vehicle, the signal differs from the shrill claxon of a typical car alarm. At the same time, the car's air conditioning kicks in to reduce the cabin temperature to a less critical level. Warning messages are also sent at this point to all smartphones registered to the vehicle and connected with the same Mercedes me account. The final escalation stage is to notify the Mercedes-Benz SOS call center and/or alert the emergency services.
With safety the top priority, the focus is on the prevention of tragic accidents, with the system specifically configured to avoid intentional use for stationary air conditioning.
MB.OS – the road ahead
The digital possibilities presented by MB.OS are considerable and far-reaching: For vehicles based on the MMA platform, they promise a level of individualization, seamless interaction and infotainment previously unheard-of in this segment. It will help the brand with the three-pointed star elevate the digital experience with an even more intense focus on the customer. The Concept CLA Class offers a glimpse of that, with more to come in the near future.
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Putting Ambition 2039 on the road – sustainability and circularity
- Mercedes-Benz Modular Architecture (MMA) reduces value-chain CO2 by more than 40 percent
- Decarbonizing the supply chain with almost CO2-free steel and CO2-reduced aluminum
- Sustainably produced and processed leather and recycled materials highly functional and extremely attractive
Innovative interior trim
When creating the interior of the Concept CLA Class, Mercedes-Benz designers had the goal of leading by example when they placed sustainability and circularity at the top of their priority list. These crucial topics were equally as important as first-class visual and tactile qualities, resistance to wear and tear and safety criteria. Appearing for the first time in a Mercedes-Benz is an innovative paper material made from recycled cellulose – targeted for series-production. As a trim element, it provides a strikingly progressive look & feel with great design flexibility. It is produced using renewable energies and innovative sustainable technologies such as ozone water purification and generates zero landfill waste.
The seats themselves are upholstered in sustainably produced and processed leather. This takes into account everything from livestock breeding to the tanning process. In addition to compliance with the Animal Welfare Committee's "5 Freedoms of Animal Welfare", requirements also stipulate that the leather supply chain must be free from any form of illegal deforestation and that grazing areas must not contribute to the endangerment or loss of natural forests. The leather itself is tanned using vegetable-based tanning agents such as coffee bean husks, chestnuts or extracts from other renewable raw materials. Furthermore, the leather may only be processed in tanneries that are certified according to the Gold Standard of the ‘Leather Working Group'. This includes important environmental aspects such as reducing the use of water, energy, and chemicals in the tanning process.
The floor mats in the Concept CLA Class are woven from bamboo fiber, while the door pockets are edged in a biotechnology-based and certified vegan, high-strength, hardwearing silk-like fabric. Both materials were first showcased in the VISION EQXX. They are not only highly functional but also extremely attractive with luxurious tactile qualities. Meanwhile, the polyester textile upholstery on the floating center armrest is made from recycled PET.
Beneath the skin of the Concept CLA Class
Cutting the carbon footprint of steel and aluminum: Beneath the beautiful exterior of the Concept CLA Class lies a consistent push to decarbonize the supply chain for the next generation of cars in this segment. The advancements made in the electric-drive system to improve the sustainability of the battery and the electric drive unit (see above) represent just one aspect of a comprehensive and multi-faceted approach.
With steel and aluminum among the major contributors to the carbon footprint of the vehicle production process, Mercedes-Benz has set clear emissions-reduction targets through decarburization of focus materials, increased recycled content and the use of renewable energies. This is also an important part of the meaning behind "defining class". During the development process for almost CO2-free steel and CO2-reduced aluminum, the materials and resulting components are carefully examined and extensively tested to ensure they meet stringent Mercedes-Benz crash safety standards.
In Europe, the company is striving to significantly reduce the carbon footprint of the steel in 50 percent of in-house pressed parts used in its entry vehicles. This would lead to a saving of around 220 pounds of CO2 per vehicle. In addition to recycled steel produced in electric-arc furnaces powered by renewable energy, the material mix will include steel derived from direct reduction using green hydrogen, phasing in over vehicle lifecycle depending on availability.
The MMA platform also accelerates the strong progress Mercedes-Benz is making in the use of CO2-reduced aluminum. In Europe, at least one third of the aluminum in the upcoming electric model generation will be produced with renewable energy. Applications cover a wide range of components from the wheels to the battery housing. This will lower the CO2 footprint of this aluminum by a minimum 40 percent compared to aluminum used in Europe, equating to a reduction of around 300 kilograms of CO2 emissions per vehicle. On the path towards a fully responsible aluminum supply chain, the company will significantly increase the share in future models of aluminum certified according to the standards of the Aluminum Stewardship Initiative (ASI). Currently, the aluminum sheet for in-house press parts is sourced from ASI-certified suppliers.
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Production – optimized by digital technology and artificial intelligence
Production of MMA vehicles will initially begin in Rastatt (Germany), Keckskemet (Hungary) and Beijing (China). With the MMA platform, Mercedes-Benz is pioneering new production techniques to incorporate its electrified new product portfolio. Due to an updated MO360 digital production system, the Mercedes-Benz plant in Rastatt, Germany, will introduce MMA vehicles virtually, with the help of digital twins. Using a "digital first" approach, Mercedes-Benz can ensure that the new production line can be retooled, configured and optimized at the brownfield site using high-precision digital simulation techniques. The exact location of robots, supply routes and production lines can be determined without having to disrupt the production of current compact models, which include the A-Class and B-Class, the GLA and EQA. The "digital first" approach enables a faster ramp-up, creates cost savings and opens up new opportunities for improving efficiency and quality.
The MO360 production system allows Mercedes-Benz to produce electric, hybrid and petrol models on the same production line and to scale the manufacturing of electric vehicles in line with market demand. Also, due to the introduction of MB.OS in production, cars will roll off the production line with the most up-to-date versions of vehicle software. Furthermore, an update of MO360 allows for the roll out of artificial intelligence in new areas. Already in May this year, Mercedes-Benz started a ChatGPT project within the MO360 digital production ecosystem to help optimize production processes and accelerate error identification. Through "Data Democratization", vital production data can be accessed by a broader range of employees. They can use it to evaluate processes and errors in real time. The new hall in Rastatt for the MMA platform is also a pilot for AI-based energy savings of up to 20 percent.
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About Mercedes-Benz
Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric Mercedes-EQ family. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at www.mbusa.com and www.mbvans.com.
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