Yep if I were to use the term 'sales activity' I would be referring to actual sales. Imagine working in retail, coming home and your partner says 'how was your day dear?'The "greatest amount of sales activity" line irks me. There is no accountability in that statement whatsoever.
To instill confidence, he could have said something like "we expect to sign multiple agreements" or "we expect strong revenue growth" next quarter.
Oh we had heaps of sales activity!
Really, how much did you sell?
Nothing.......
W....T.... actual F