Hello to our Australian colleagues,
the tensions at the moment in Europe with Russia are quite annoying. I could philosophize for hours now about why. But that's not going to get us anywhere. The fact is that Putin is being more aggressive than I could have imagined and wanted. It is suspected that he is doing everything to be able to "restore the UDSSR" and wants to get into the history books..
However, none of this has anything directly to do with Brainchip.
I did some research on
Mercedes and its EQXX over the weekend. In Germany there are a lot of people who believe that it is and will remain only a concept car. So I did some research and found out the following points why the EQXX will NOT remain a concept car.Certainly not everything, but a lot. Just my opinion that I want to share with you.
If we look at the strategic goals of Mercedes/Daimler, many things become clear:
"make mobility and freight transport more sustainable with a clear commitment to CO₂ neutrality"
"implement electric driving as a priority"
"drive forward automated and autonomous driving and mobility services with a focus on customer benefits and profitability"
Let's now move on to the operational goals of how all of this will be implemented:
1.
"By the end of the decade, the brand with the star will be ready to go fully electric - wherever market conditions allow."
As we know, the market is more than ready for it: climate crisis, higher CO2 taxes. Not taking care of e-mobility would be more than negligent and mean financial ruin in the long run.
2.
"By 2022, Mercedes-Benz will offer Battery Electric Vehicles (BEVs) in all segments where the brand is present."
That's just the beginning!
"From 2025, all new vehicle architectures will be exclusively electric, and customers will have a fully electric alternative to choose from for every model."
Here I have attached an overview of how many models we are currently talking about to get an idea of the scale.
3.
"The company is significantly accelerating investments in research and development. A total of more than €40 billion is earmarked for investment in battery electric vehicles between 2022 and 2030"
By comparison, in 2020 the entire Daimler AG spent approximately €8.6 billion on research & development. This shows the pressure with which they now want to move forward if battery electric vehicles alone are to account for more than €40 billion.
4.
In 2025 Mercedes-Benz will introduce three all-electric architectures:
"MB.EA covers all mid-size and large passenger cars and, as a scalable modular system, will be the electric basis of the future BEV portfolio.
AMG.EA is an electric platform designed for peak performance, addressing the needs of Mercedes-AMG's technology-savvy and performance-oriented customers.
VAN.EA heralds a new era for electric vans and light commercial vehicles that will contribute to zero-emission transportation and CO2-free cities in the future."
So Mercedes continues to focus on all its divisions. Even the AMG segment will continue to be served. Let's see how acceptance will be there when the car no longer "rattles like a pig."
5.
"Mercedes-Benz is currently developing the VISION EQXX, an electric vehicle with a real-world range of more than 1,000 kilometers and the goal of achieving a single-digit consumption value for kilowatt hours per 100 kilometers at normal highway speeds - equivalent to a range of more than 6 miles per kilowatt hour."
And that's the sticking point for e-mobility. In Germany, at least, there will only be acceptance for e-cars if the range is right. Mercedes MUST use this technology to increase acceptance. Otherwise, we will continue to drive gasoline and diesel cars.
6.
"An interdisciplinary team including experts from Mercedes-Benz F1 High Performance Powertrain (HPP) is making great progress on this project. The world premiere is planned for 2022."
First, there we have the connection again to the Formula 1 team - am curious to see what will be presented.
As we've already seen, there's no way around implementing these technologies. In order to continue to generate sales and to remain competitive in the future.
And I would like to end this long post with the following point:
7.
"The technological advances from the VISION EQXX are to be transferred to the new vehicle architectures from Mercedes-Benz."
*Drop microphone" - Akida Ballista