BRN Discussion Ongoing

Bravo

If ARM was an arm, BRN would be its biceps💪!
This is some of what ARM CEO Rene Haas said in an interview today in Fortune.


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1 pm.png

2 pm.png


 
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Boab

I wish I could paint like Vincent
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Foxdog

Regular
Just about everything he said in the extract "could" have been about Akida.
Nice one @Bravo
I'm waiting for the day when they feel free to say 'yeah of course we have AKIDA in our products......'
 
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Slade

Top 20
Apologies if that has been posted. We are up and running on Edge Impulse.

 
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Potato

Regular
The sell side is being continually re-loaded. Going to be tough to make any break through today.
View attachment 13310
Who keeps reloading it? tell them to stop please
 
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skutza

Regular
Sorry to burst anyone's bubble (lol), but remember, sugar rushes can end in head aches. Have we had any official announcement to have the SP rise or fall today, yesterday? Nope, so this is still just the daily cycle of the traders/manipulators doing their things? What goes up ends up coming down without news. If it does drop remember it went up first before the drop, don't complain it didn't go up in a straight line. There's a little too much optimism in some chatter about green days, lol. It'll do what it does, but the ones playing Russian roulette end up in trouble sooner or later. For me traders are the ones who make anywhere up to 2-3k per week if they're good. but most come and go with losses. The chance they win the lotto (perfect timing) very rare. Holders who bought at 4-50c here know what I'm talking about. Me personally, I'm sitting at +420%. Not bad, was sitting at 900% at one stage, but I'm just sitting back watching the world go by and thinking knowing that in time, with all the slow and steady work going on, even the 900% that I once had will seem small. 900% for buyers today is around $11. For me $11 will be 4800% for others it will be much greater. Why don't I buy more now, you know, top up? Because I don't need to, I was lucky enough to buy good amount early, but we all know, just the hint of Mercedes made us go crazy, what happens when they all end up official and revenue ramps up? I know I won't be telling people how I used to hold BRN at $1.12. Good luck people, BRN are on the brink, we all know it, I wonder how well this post will hold up in 12 months from today?
 
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Relsieg

Member
Sorry to burst anyone's bubble (lol), but remember, sugar rushes can end in head aches. Have we had any official announcement to have the SP rise or fall today, yesterday? Nope, so this is still just the daily cycle of the traders/manipulators doing their things? What goes up ends up coming down without news. If it does drop remember it went up first before the drop, don't complain it didn't go up in a straight line. There's a little too much optimism in some chatter about green days, lol. It'll do what it does, but the ones playing Russian roulette end up in trouble sooner or later. For me traders are the ones who make anywhere up to 2-3k per week if they're good. but most come and go with losses. The chance they win the lotto (perfect timing) very rare. Holders who bought at 4-50c here know what I'm talking about. Me personally, I'm sitting at +420%. Not bad, was sitting at 900% at one stage, but I'm just sitting back watching the world go by and thinking knowing that in time, with all the slow and steady work going on, even the 900% that I once had will seem small. 900% for buyers today is around $11. For me $11 will be 4800% for others it will be much greater. Why don't I buy more now, you know, top up? Because I don't need to, I was lucky enough to buy good amount early, but we all know, just the hint of Mercedes made us go crazy, what happens when they all end up official and revenue ramps up? I know I won't be telling people how I used to hold BRN at $1.12. Good luck people, BRN are on the brink, we all know it, I wonder how well this post will hold up in 12 months from today?
As you didn't stop after the first three sentences (which are valid'ish questions) I'm actually wondering what the purpose of your post is (other than presenting your ok'ish buy-in value).
 
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Deleted member 118

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Sorry to burst anyone's bubble (lol), but remember, sugar rushes can end in head aches. Have we had any official announcement to have the SP rise or fall today, yesterday? Nope, so this is still just the daily cycle of the traders/manipulators doing their things? What goes up ends up coming down without news. If it does drop remember it went up first before the drop, don't complain it didn't go up in a straight line. There's a little too much optimism in some chatter about green days, lol. It'll do what it does, but the ones playing Russian roulette end up in trouble sooner or later. For me traders are the ones who make anywhere up to 2-3k per week if they're good. but most come and go with losses. The chance they win the lotto (perfect timing) very rare. Holders who bought at 4-50c here know what I'm talking about. Me personally, I'm sitting at +420%. Not bad, was sitting at 900% at one stage, but I'm just sitting back watching the world go by and thinking knowing that in time, with all the slow and steady work going on, even the 900% that I once had will seem small. 900% for buyers today is around $11. For me $11 will be 4800% for others it will be much greater. Why don't I buy more now, you know, top up? Because I don't need to, I was lucky enough to buy good amount early, but we all know, just the hint of Mercedes made us go crazy, what happens when they all end up official and revenue ramps up? I know I won't be telling people how I used to hold BRN at $1.12. Good luck people, BRN are on the brink, we all know it, I wonder how well this post will hold up in 12 months from today?

I think the shorters are trying to stop the handle from forming and the accumulators are still accumulating, so whoever has taking the shorts out the last 2 days have had there arses ….ed
 
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Bravo

If ARM was an arm, BRN would be its biceps💪!
In this article Simon Roberts (managing engineer of the cabin awareness team at Toyota) talks about Toyota's recent Cabin Awareness technology which, if I'm not mistaken, is still undergoing real world testing. The Cabin Awareness concept technology uses Vayaar's millimeter-wave, high-resolution 4D imaging radar. Simon also mentions the sensor is super fast and doesn't collect any personal information.

I looked into Vayyar’s RF SoC and it says that it is "neutral and flexible enough to work with any external CPU or application processor chosen by system designers. It doesn’t matter if it’s Qualcomm’s Snapdragon or someone else’s app processor. It can then execute complex imaging algorithms if needed."

Which means anyone that has a Vayyar radar will probably want to pop an AKIDA into it IMO, to give it a bit more VA-VA-VA-VOOM!

So there.😝





Screen Shot 2022-08-04 at 2.25.10 pm.png
Screen Shot 2022-08-04 at 2.22.08 pm.png



Vayyar’s RF SoC

Screen Shot 2022-08-04 at 3.08.12 pm.png





 

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Steve10

Regular
FYI - about 2% royalties. Say $15 chip x 2% = 30 cents.

ARM sold 29.2B chips in 2021. If BRN can find it's way into 5% of ARM chips = 1.5B chips x 30c = $450M revenue. If royalties are 1% then revenue will be $225M.

ARM IP revenue model

The upfront license fee depends on the complexity of the design you’re licensing. An older ARM11 will have a lower up front fee than a Cortex A57. The upfront fee generally ranges from $1M - $10M, although there are options lower or higher than that (I’ll get to that shortly).

The royalty is on a per chip basis. Every chip that contains ARM IP has a royalty associated with it. The royalty is typically 1 - 2% of the selling price of the chip. For chips that are sold externally that’s an easy figure to calculate, but if a company is building and selling a chip internally the royalty is based on what the market price would be for that chip.

Both the up front license fee and the royalty are negotiable. There are discounts for multiple ARM cores used in a single design. This is where things like support contracts come into play.

Buses/interfaces come for free, you really just pay for CPU/GPU licenses. ARM’s Mali GPU is typically going to be viewed as an adder and is currently viewed as demanding less of a royalty than ARM’s high-end CPU licenses. A rough breakdown is below:

ARM Example Royalties​
IP
Royalty (% of chip cost)​
ARM7/9/11
1.0% - 1.5%​
ARM Cortex A-series
1.5% - 2.0%​
ARMv8 Based Cortex A-series
2.0% and above​
Mali GPU
0.75% - 1.25% adder​
Physical IP Package (POP)
0.5% adder​

In cases of a POP license, the royalty is actually paid by the foundry and not the customer. The royalty is calculated per wafer and it works out to roughly a 0.5% adder per chip sold.

It usually takes around 6 months to negotiate a contract with an ARM licensee. From license acquisition to first revenue shipments can often take around 3 - 4 years. Designs can then ship for up to 20 years depending on the market segment.

Of the 320 companies that license IP from ARM, over half are currently paying a royalty - the rest are currently in period between signing a license and shipping a product. ARM signs roughly 30 - 40 new licensees per year.

About 80% of the companies that sign a license end up building a chip that they can sell in the market. The remaining 20% either get acquired or fail for other reasons. Royalties make up roughly 50% of ARM’s total revenues, licensing fees are just over 33% and the remainder is equally distributed between software tools and technical support.

ARM's revenues are decent (and growing), but it's still a relatively small company. In 2012 ARM brought in $913.1M. Given how many ARM designs exist in the market (and the size of some of ARM's biggest customers), it almost seems like ARM should be raising its royalty rates a bit. Because of ARM's unique business model, gross margin can be north of 94%. Operating margin tends to be around 45% though.


 
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Lex555

Regular
This is some of what ARM CEO Rene Haas said in an interview today in Fortune.


Extract Only

View attachment 13315
View attachment 13316


This really shows how important Akida will be, even when not at the edge. Data centres constrained by land size and energy inflow have to optimise performance per sqm.

The kicker, ARM architecture is already in AWS!

BA730FEB-62AE-4997-B04D-0782B4017005.jpeg
 
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skutza

Regular
As you didn't stop after the first three sentences (which are valid'ish questions) I'm actually wondering what the purpose of your post is (other than presenting your ok'ish buy-in value).
To try and stop this daily share price rubbish and have discussion on other things. I joined as a LT interest, but I have to skip through post after post of SP discussion. That's just me though. I don't add much value in this as I am not sitting at a computer often and looking at possible leads. However I do like to read some of the amazing knowledgeable people here that have the time. I left hotcrapper to get away from the rubbish, but alas it still seems to follow in time. At least zeebot is trying hard.
 
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Rskiff

Regular
To try and stop this daily share price rubbish and have discussion on other things. I joined as a LT interest, but I have to skip through post after post of SP discussion. That's just me though. I don't add much value in this as I am not sitting at a computer often and looking at possible leads. However I do like to read some of the amazing knowledgeable people here that have the time. I left hotcrapper to get away from the rubbish, but alas it still seems to follow in time. At least zeebot is trying hard.
There is also a ignore function here which I unfortunately had to deploy the other day.
 
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wilzy123

Founding Member
I left hotcrapper to get away from the rubbish, but alas it still seems to follow in time.

TSE has some pretty decent measures in place to stop the crap. Some of them are applied after the fact, while others are nurtured ahead of time by the community holding each other accountable to the values they would like to see at play in this space. This place is a far cry from the crapper and I cannot see it turning into the crapper any time soon.
 
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Dozzaman1977

Regular
Sorry to burst anyone's bubble (lol), but remember, sugar rushes can end in head aches. Have we had any official announcement to have the SP rise or fall today, yesterday? Nope, so this is still just the daily cycle of the traders/manipulators doing their things? What goes up ends up coming down without news. If it does drop remember it went up first before the drop, don't complain it didn't go up in a straight line. There's a little too much optimism in some chatter about green days, lol. It'll do what it does, but the ones playing Russian roulette end up in trouble sooner or later. For me traders are the ones who make anywhere up to 2-3k per week if they're good. but most come and go with losses. The chance they win the lotto (perfect timing) very rare. Holders who bought at 4-50c here know what I'm talking about. Me personally, I'm sitting at +420%. Not bad, was sitting at 900% at one stage, but I'm just sitting back watching the world go by and thinking knowing that in time, with all the slow and steady work going on, even the 900% that I once had will seem small. 900% for buyers today is around $11. For me $11 will be 4800% for others it will be much greater. Why don't I buy more now, you know, top up? Because I don't need to, I was lucky enough to buy good amount early, but we all know, just the hint of Mercedes made us go crazy, what happens when they all end up official and revenue ramps up? I know I won't be telling people how I used to hold BRN at $1.12. Good luck people, BRN are on the brink, we all know it, I wonder how well this post will hold up in 12 months from today?
comedy central wtf GIF by The Jim Jefferies Show
 
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Steve10

Regular
Haas said 29.2 billion chips using Arm technology were shipped last year, nearly 8 billion in the fourth quarter. He said Arm's focus on the automotive sector three to four years ago was paying off and revenue from that segment more than doubled last year thanks to electrification and increasing computing power for cars.

Wonder who's edge IP also suits cars?

Softbank had a huge year selling IP in 2021 meaning heaps of projects coming to fruition next few years.

About 100M cars globally are produced per year. Combination of ICE & EV.

Depending on number of chips per car & percentage market penetration it has potential to generate significant revenue.

5% of cars = 5M x Y number of chips x 30c per chip = Z revenue pa.
 
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wilzy123

Founding Member
FYI - about 2% royalties. Say $15 chip x 2% = 30 cents.

ARM sold 29.2B chips in 2021. If BRN can find it's way into 5% of ARM chips = 1.5B chips x 30c = $450M revenue. If royalties are 1% then revenue will be $225M.

ARM IP revenue model

The upfront license fee depends on the complexity of the design you’re licensing. An older ARM11 will have a lower up front fee than a Cortex A57. The upfront fee generally ranges from $1M - $10M, although there are options lower or higher than that (I’ll get to that shortly).

The royalty is on a per chip basis. Every chip that contains ARM IP has a royalty associated with it. The royalty is typically 1 - 2% of the selling price of the chip. For chips that are sold externally that’s an easy figure to calculate, but if a company is building and selling a chip internally the royalty is based on what the market price would be for that chip.

Both the up front license fee and the royalty are negotiable. There are discounts for multiple ARM cores used in a single design. This is where things like support contracts come into play.

Buses/interfaces come for free, you really just pay for CPU/GPU licenses. ARM’s Mali GPU is typically going to be viewed as an adder and is currently viewed as demanding less of a royalty than ARM’s high-end CPU licenses. A rough breakdown is below:

ARM Example Royalties​
IP
Royalty (% of chip cost)​
ARM7/9/11
1.0% - 1.5%​
ARM Cortex A-series
1.5% - 2.0%​
ARMv8 Based Cortex A-series
2.0% and above​
Mali GPU
0.75% - 1.25% adder​
Physical IP Package (POP)
0.5% adder​


In cases of a POP license, the royalty is actually paid by the foundry and not the customer. The royalty is calculated per wafer and it works out to roughly a 0.5% adder per chip sold.

It usually takes around 6 months to negotiate a contract with an ARM licensee. From license acquisition to first revenue shipments can often take around 3 - 4 years. Designs can then ship for up to 20 years depending on the market segment.

Of the 320 companies that license IP from ARM, over half are currently paying a royalty - the rest are currently in period between signing a license and shipping a product. ARM signs roughly 30 - 40 new licensees per year.

About 80% of the companies that sign a license end up building a chip that they can sell in the market. The remaining 20% either get acquired or fail for other reasons. Royalties make up roughly 50% of ARM’s total revenues, licensing fees are just over 33% and the remainder is equally distributed between software tools and technical support.

ARM's revenues are decent (and growing), but it's still a relatively small company. In 2012 ARM brought in $913.1M. Given how many ARM designs exist in the market (and the size of some of ARM's biggest customers), it almost seems like ARM should be raising its royalty rates a bit. Because of ARM's unique business model, gross margin can be north of 94%. Operating margin tends to be around 45% though.



Solid post. Thanks!
 
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alwaysgreen

Top 20
FYI - about 2% royalties. Say $15 chip x 2% = 30 cents.

ARM sold 29.2B chips in 2021. If BRN can find it's way into 5% of ARM chips = 1.5B chips x 30c = $450M revenue. If royalties are 1% then revenue will be $225M.

ARM IP revenue model

The upfront license fee depends on the complexity of the design you’re licensing. An older ARM11 will have a lower up front fee than a Cortex A57. The upfront fee generally ranges from $1M - $10M, although there are options lower or higher than that (I’ll get to that shortly).

The royalty is on a per chip basis. Every chip that contains ARM IP has a royalty associated with it. The royalty is typically 1 - 2% of the selling price of the chip. For chips that are sold externally that’s an easy figure to calculate, but if a company is building and selling a chip internally the royalty is based on what the market price would be for that chip.

Both the up front license fee and the royalty are negotiable. There are discounts for multiple ARM cores used in a single design. This is where things like support contracts come into play.

Buses/interfaces come for free, you really just pay for CPU/GPU licenses. ARM’s Mali GPU is typically going to be viewed as an adder and is currently viewed as demanding less of a royalty than ARM’s high-end CPU licenses. A rough breakdown is below:

ARM Example Royalties​
IP
Royalty (% of chip cost)​
ARM7/9/11
1.0% - 1.5%​
ARM Cortex A-series
1.5% - 2.0%​
ARMv8 Based Cortex A-series
2.0% and above​
Mali GPU
0.75% - 1.25% adder​
Physical IP Package (POP)
0.5% adder​


In cases of a POP license, the royalty is actually paid by the foundry and not the customer. The royalty is calculated per wafer and it works out to roughly a 0.5% adder per chip sold.

It usually takes around 6 months to negotiate a contract with an ARM licensee. From license acquisition to first revenue shipments can often take around 3 - 4 years. Designs can then ship for up to 20 years depending on the market segment.

Of the 320 companies that license IP from ARM, over half are currently paying a royalty - the rest are currently in period between signing a license and shipping a product. ARM signs roughly 30 - 40 new licensees per year.

About 80% of the companies that sign a license end up building a chip that they can sell in the market. The remaining 20% either get acquired or fail for other reasons. Royalties make up roughly 50% of ARM’s total revenues, licensing fees are just over 33% and the remainder is equally distributed between software tools and technical support.

ARM's revenues are decent (and growing), but it's still a relatively small company. In 2012 ARM brought in $913.1M. Given how many ARM designs exist in the market (and the size of some of ARM's biggest customers), it almost seems like ARM should be raising its royalty rates a bit. Because of ARM's unique business model, gross margin can be north of 94%. Operating margin tends to be around 45% though.


Yeah, excellent post mate and gives a realistic expectation of the royalty percentages we should expect.
 
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