At the moment, it's just we few, we happy few, we band of siblings ...View attachment 61517![]()
The Smart Money is on Neuromorphic Chips
Brainlike software requires brainlike hardwareopen.substack.com
At the moment, it's just we few, we happy few, we band of siblings ...View attachment 61517![]()
The Smart Money is on Neuromorphic Chips
Brainlike software requires brainlike hardwareopen.substack.com
Can we get Elon to block @Bravo from seeing this?
If there are no peaks, what's the point in peeking?Yeah, but no more free
Yeah, but no more free peaks under the shirt without at least buying us dinner!![]()
We were told BRN pulled out of poducing an Akida 2 SoC because we didn't want to step on "someone's" toes.
Now we are doing a pas de deux with Nviso.
Out of 17 business-related items on Nviso's News page, 4 relate to BRN, starting from 19/4/2022:
https://nviso.ai/news/
NVISO and BrainChip partner on Human Behavioral Analytics in automotive and edge AI devices
April 19, 2022
Lausanne, Switzerland & Laguna Hills, Calif. – April 19, 2022 – BrainChip Holdings Ltd (ASX: BRN, OTCQX: BRCHF, ADR: BCHPY), the world’s first commercial producer of neuromorphic AI
NVISO advances its Human Behaviour AI SDK for neuromorphic computing using the BrainChip Akida platform
May 11, 2022
Lausanne, Switzerland – May 11, 2022 – nViso SA (NVISO), the leading Human Behavioural Analytics AI company, today announced at the AI Expo Japan new capabilities
NVISO announces it has reached a key interoperability milestone with BrainChip Akida Neuromorphic IP
July 18, 2022
To learn more about the BrainChip Akdia interoperability results please click here to register for the results presentation on 20th July 2022 at 7pm AEST. NVISO has
NVISO’s latest Neuro SDK to be demonstrated running on the BrainChip Akida fully digital neuromorphic processor platform at CES 2023
January 2, 2023
Following the recent NVISO Neuro SDK milestone release, including two new high performance AI Apps from its Human Behavior AI App catalogue, Gaze and Action
The key interoperability milestone was announced 3 months after the Nviso/Brainchip partnership was announced. That is an indication that the technologies fit like a hand in a glove.
There are several other Nviso partnerships mentioned:
Panasonic, Interior Monitoring Systems, Siemens, Unith, Privately SA.
I'm guessing Nviso is handling these partnerships with kid gloves.
Nviso list healthcare, Consumer Robots, Automotive Interiors, and Gaming as their fields of interest.
Nviso's patent relates to a software-implemented CNN method, so Akida would have been a revelation.
US11048921B2 Image processing system for extracting a behavioral profile from images of an individual specific to an event 20180509
View attachment 61211
So did BRN hold off on Akida2 SoC at Nviso's behest? - Highly improbable because Nviso is software-based.
So who(m?)?
AKD 1000 AKD 1500 AKD 2000 and moving ever so closer...AKD 3000...and 3 of which are 100% available now and setting the benchmark
which the company believe their IP will end up in everything, everywhere...(that I'd suggest is the target, NOT a proven fact to date).
To me, it's saying there's an in the flesh, integrated circuit, customer custom SOC, with our IP in it...
Nothing to see here as they have similar events which are normally just gamingView attachment 61438
![]()
Nintendo Live 2024 Sydney
Fans are invited to register for a chance to join us at the International Convention Centre Sydney on Saturday 31st August and Sunday 1st September for in-person Nintendo fun!www.nintendo.com.au
I wonder why it’s in Australia ....
From their newsletter (small part of it) sent to my email:Hi TECH,
just an attempt to sort out the terminology…
The following is how I understand BrainChip’s nomenclature, but I could be wrong, so everybody please feel free to brainstorm and chip in…
In early 2022, shortly after Sean Hehir had joined BrainChip as CEO, “AKD1000” was still used as an umbrella term to describe everything our company had for sale at the time (chip, IP, PCIe board), as evident by the following investor conference presentation slides:
View attachment 61365
These days, however, a distinction appears to be made between the generational iterations of the Akida processor technology platform (categorised as akida, akida 2.0…) as opposed to the physical reference chips (so far AKD1000 and AKD1500).
The AKD1000 and AKD1500 SoCs are both silicon implementations of the Akida technology embodied in BrainChip’s 1st Generation Edge AI neuromorphic processor platform akida (technically speaking akida 1.0).
AKD1000 was implemented with TSMC at 28nm, whereas AKD1500 was taped out on GlobalFoundries’ MCU-friendly 22nm fully depleted silicon-on-insulator (FD-SOI) process, aka GF’s 22FDX technology. As reference chips, they were primarily meant to target prospective IP licencees (as a proof of concept), but at the same time the AKD1000 (on a PCIe board or inside a Dev Kit) benefitted individual developers (professional hardware engineers in companies or academic settings as well as advanced hobbyists) who were not interested in mass production of edge devices and the signing of an IP licence, but instead may have only required a single PCIe Board or Dev Kit for their projects or research (take note that it says on the BrainChip shop website in bold capital letters that development kits are not intended to be used for production purposes). Meanwhile, AKD1000 chips have also been integrated into the VVDN Edge AI Boxes, and the Unigen Cupcake Edge AI Server will soon be offered with a new configuration based on the AKD1500 (?) as an AI option.
Akida 2.0, the neural processing system’s enhanced 2nd Generation, was announced and introduced last year, but purely as an IP offering, productised in three different variations: akida-E, akida-S and akida-P, depending on where in the Edge AI spectrum (sensor edge < server edge) its prowess is required.
AKD2000, however, doesn’t exist - at least not yet.
The way I understand it, AKD2000 would be the name of BrainChip’s (hypothetical) reference chip based on Akida Gen 2, which may or may not materialise.
Let’s recall what was said earlier this year:
In an interview with Jim McGregor from TIRIAS Research during CES 2024 (January 9-12), Todd Vierra replied the following to his interview partner’s comment “And correct me if I’m wrong, but this is the Akida 2?”
Todd: “This is actually all ran [sic] on Akida 1 hardware. Akida 2, erm - we are in the process of taping out and we’ll get that silicon back a little bit later, but these are all just Gen 1...” (from 9:26 min). His statement about an imminent tapeout seemed to confirm what (according to FF) Sean Hehir had told select shareholders in the November 2023 Sydney “secret meeting”.
Surprisingly, a mere seven weeks later, during the Virtual Investor Roadshow (February 27), neither Sean Hehir nor Tony Lewis mentioned anything at all about a tape-out in progress, but instead argued a second generation reference chip as proof of concept was unnecessary, while at the same time not totally excluding a potential future tape-out complementing their core IP business. However, our CTO made it clear that it is definitely not their intention to manufacture chips on a large scale:
From 43:17
Roger Manning’s question: “Given BrainChip’s business model is to largely sell its akida IP, will it be necessary to prove each new version of akida in silicon?”
Tony: “So I think the big question was, will this event-based paradigm yield, erm can it be done and will it yield some benefits to customers, and I think we achieved that by taping out our earlier generation of products, and so we’ve already achieved that. And it’s my belief that there is only marginal benefit in taping out the next generation, we already proved the main points of it. And clearly we don’t want to start to manufacture chips on a large scale. We’d be competing with our customers and that would really break our business model right now.”
Sean: “Yeah, and to be clear, a lot of work has gone on with our ability to simulate workloads in Generation 2 as well. As Tony said, we certainly have reference chips in Generation 1, and the typical engagement course that we work with IP license prospects is we allow them to run models on there and/or simulate them in our simulation tools that we have for Generation 2, so Roger, I would say stay tuned, we may or may not, erm, but right now, there is no need for us to do that.”
Now the way I understood the “We’d be competing with our customers” comment is not for fear of treading on their customers’ or a specific customer’s toes (as other TSE users have interpreted it), but because they would shoot themselves in the foot by doing that: after all, it would be less profitable for our company when customers could just buy those chips off the shelves to utilise them in their in-house development (and hence save a lot of money, as there won’t be any follow-up costs for them) rather than having to pay an initial IP license fee and future royalties.
Does my interpretation make sense or am I overlooking something here?
And as for the next iteration of the Akida processor family, we don’t even know, yet, whether it will be called akida 3.0 or akida 2.X…
From min 47:41 min:
Sean Hehir: “… but round Generation 3, if you will: You know, I mentioned earlier in my slide that when I talked about our product planning and our execution cycle, if you will, you could see we are always planning on this product and we are always looking for improvements on our IP offering right there. Now whether we call it formally “Generation 3” or “2 something x” - but yes, we are in the middle of a planning cycle right now to make some changes and we’ll make announcements over time.”
So what we can say with confidence (provided we believe our CEO’s words) is that the advent of the Akida neural processor family’s 3rd generation is approaching… Whether there will ever be an AKD3000, though, is uncertain.
Regards
Frangipani
P.S.: I still can’t get my head around Todd Vierra’s statement, though. Would they really have backed out at the last minute, eg due to financial constraints?
Or was he possibly referring to a tapeout not of AKD2000 as a reference chip, but to a tape-out of a SoC by a specific customer that includes Akida 2.0 IP, along the lines of what DingoBorat said?
But then again, would he really say “…we’ll get that silicon back a little later”?
I suppose only if it was a joint development, such as possibly one with Socionext or Tata Elxsi (which could explain the different colour of the mysterious Custom SoC on that presentation slide)? As otherwise, wouldn’t such a SoC be taped out by the customer itself rather than by / in collaboration with BrainChip? I am a bit confused here.
It seems too early as a mere placeholder for the planned integration of Akida IP into the Frontgrade Gaisler SoC, which according to ESA’s Laurent Hili “We aim to tape out ideally before the end of the year, beginning of next year” (from 47:25 min shortly before the end of the mid -March BrainChip podcast Episode 31). After all, they could have labelled it “prospective Customer Custom SoC”, but the way it is presented on the slide, I agree with DingoBorat that it does appear to be an already existing physical implementation, indeed. Mmmmh…![]()
Hi TECH,
just an attempt to sort out the terminology…
The following is how I understand BrainChip’s nomenclature, but I could be wrong, so everybody please feel free to brainstorm and chip in…
In early 2022, shortly after Sean Hehir had joined BrainChip as CEO, “AKD1000” was still used as an umbrella term to describe everything our company had for sale at the time (chip, IP, PCIe board), as evident by the following investor conference presentation slides:
View attachment 61365
These days, however, a distinction appears to be made between the generational iterations of the Akida processor technology platform (categorised as akida, akida 2.0…) as opposed to the physical reference chips (so far AKD1000 and AKD1500).
The AKD1000 and AKD1500 SoCs are both silicon implementations of the Akida technology embodied in BrainChip’s 1st Generation Edge AI neuromorphic processor platform akida (technically speaking akida 1.0).
AKD1000 was implemented with TSMC at 28nm, whereas AKD1500 was taped out on GlobalFoundries’ MCU-friendly 22nm fully depleted silicon-on-insulator (FD-SOI) process, aka GF’s 22FDX technology. As reference chips, they were primarily meant to target prospective IP licencees (as a proof of concept), but at the same time the AKD1000 (on a PCIe board or inside a Dev Kit) benefitted individual developers (professional hardware engineers in companies or academic settings as well as advanced hobbyists) who were not interested in mass production of edge devices and the signing of an IP licence, but instead may have only required a single PCIe Board or Dev Kit for their projects or research (take note that it says on the BrainChip shop website in bold capital letters that development kits are not intended to be used for production purposes). Meanwhile, AKD1000 chips have also been integrated into the VVDN Edge AI Boxes, and the Unigen Cupcake Edge AI Server will soon be offered with a new configuration based on the AKD1500 (?) as an AI option.
Akida 2.0, the neural processing system’s enhanced 2nd Generation, was announced and introduced last year, but purely as an IP offering, productised in three different variations: akida-E, akida-S and akida-P, depending on where in the Edge AI spectrum (sensor edge < server edge) its prowess is required.
AKD2000, however, doesn’t exist - at least not yet.
The way I understand it, AKD2000 would be the name of BrainChip’s (hypothetical) reference chip based on Akida Gen 2, which may or may not materialise.
Let’s recall what was said earlier this year:
In an interview with Jim McGregor from TIRIAS Research during CES 2024 (January 9-12), Todd Vierra replied the following to his interview partner’s comment “And correct me if I’m wrong, but this is the Akida 2?”
Todd: “This is actually all ran [sic] on Akida 1 hardware. Akida 2, erm - we are in the process of taping out and we’ll get that silicon back a little bit later, but these are all just Gen 1...” (from 9:26 min). His statement about an imminent tapeout seemed to confirm what (according to FF) Sean Hehir had told select shareholders in the November 2023 Sydney “secret meeting”.
Surprisingly, a mere seven weeks later, during the Virtual Investor Roadshow (February 27), neither Sean Hehir nor Tony Lewis mentioned anything at all about a tape-out in progress, but instead argued a second generation reference chip as proof of concept was unnecessary, while at the same time not totally excluding a potential future tape-out complementing their core IP business. However, our CTO made it clear that it is definitely not their intention to manufacture chips on a large scale:
From 43:17
Roger Manning’s question: “Given BrainChip’s business model is to largely sell its akida IP, will it be necessary to prove each new version of akida in silicon?”
Tony: “So I think the big question was, will this event-based paradigm yield, erm can it be done and will it yield some benefits to customers, and I think we achieved that by taping out our earlier generation of products, and so we’ve already achieved that. And it’s my belief that there is only marginal benefit in taping out the next generation, we already proved the main points of it. And clearly we don’t want to start to manufacture chips on a large scale. We’d be competing with our customers and that would really break our business model right now.”
Sean: “Yeah, and to be clear, a lot of work has gone on with our ability to simulate workloads in Generation 2 as well. As Tony said, we certainly have reference chips in Generation 1, and the typical engagement course that we work with IP license prospects is we allow them to run models on there and/or simulate them in our simulation tools that we have for Generation 2, so Roger, I would say stay tuned, we may or may not, erm, but right now, there is no need for us to do that.”
Now the way I understood the “We’d be competing with our customers” comment is not for fear of treading on their customers’ or a specific customer’s toes (as other TSE users have interpreted it), but because they would shoot themselves in the foot by doing that: after all, it would be less profitable for our company when customers could just buy those chips off the shelves to utilise them in their in-house development (and hence save a lot of money, as there won’t be any follow-up costs for them) rather than having to pay an initial IP license fee and future royalties.
Does my interpretation make sense or am I overlooking something here?
And as for the next iteration of the Akida processor family, we don’t even know, yet, whether it will be called akida 3.0 or akida 2.X…
From min 47:41 min:
Sean Hehir: “… but round Generation 3, if you will: You know, I mentioned earlier in my slide that when I talked about our product planning and our execution cycle, if you will, you could see we are always planning on this product and we are always looking for improvements on our IP offering right there. Now whether we call it formally “Generation 3” or “2 something x” - but yes, we are in the middle of a planning cycle right now to make some changes and we’ll make announcements over time.”
So what we can say with confidence (provided we believe our CEO’s words) is that the advent of the Akida neural processor family’s 3rd generation is approaching… Whether there will ever be an AKD3000, though, is uncertain.
Regards
Frangipani
P.S.: I still can’t get my head around Todd Vierra’s statement, though. Would they really have backed out at the last minute, eg due to financial constraints?
Or was he possibly referring to a tapeout not of AKD2000 as a reference chip, but to a tape-out of a SoC by a specific customer that includes Akida 2.0 IP, along the lines of what DingoBorat said?
But then again, would he really say “…we’ll get that silicon back a little later”?
I suppose only if it was a joint development, such as possibly one with Socionext or Tata Elxsi (which could explain the different colour of the mysterious Custom SoC on that presentation slide)? As otherwise, wouldn’t such a SoC be taped out by the customer itself rather than by / in collaboration with BrainChip? I am a bit confused here.
It seems too early as a mere placeholder for the planned integration of Akida IP into the Frontgrade Gaisler SoC, which according to ESA’s Laurent Hili “We aim to tape out ideally before the end of the year, beginning of next year” (from 47:25 min shortly before the end of the mid -March BrainChip podcast Episode 31). After all, they could have labelled it “prospective Customer Custom SoC”, but the way it is presented on the slide, I agree with DingoBorat that it does appear to be an already existing physical implementation, indeed. Mmmmh…![]()
From their newsletter (small part of it) sent to my email:
April has been buzzing with innovation and discovery here at BrainChip. We recently spent a whirlwind week at Embedded World 2024, where the team demonstrated Akida in real-life use cases and engaged in extensive conversations around AI, Edge processing, and Akida neuromorphic technology.
And it was about gen2 if I am correct so they must have some physical Gen2 chips around to build the models.
You can't really simulate using somebody's else's hardware, can you? Well I guess you can but not very professional and won't impress anybody.
A tapeout is an essential part of the IP, whether or not we were to progress to SoC.Hi TECH,
just an attempt to sort out the terminology…
The following is how I understand BrainChip’s nomenclature, but I could be wrong, so everybody please feel free to brainstorm and chip in…
In early 2022, shortly after Sean Hehir had joined BrainChip as CEO, “AKD1000” was still used as an umbrella term to describe everything our company had for sale at the time (chip, IP, PCIe board), as evident by the following investor conference presentation slides:
View attachment 61365
These days, however, a distinction appears to be made between the generational iterations of the Akida processor technology platform (categorised as akida, akida 2.0…) as opposed to the physical reference chips (so far AKD1000 and AKD1500).
The AKD1000 and AKD1500 SoCs are both silicon implementations of the Akida technology embodied in BrainChip’s 1st Generation Edge AI neuromorphic processor platform akida (technically speaking akida 1.0).
AKD1000 was implemented with TSMC at 28nm, whereas AKD1500 was taped out on GlobalFoundries’ MCU-friendly 22nm fully depleted silicon-on-insulator (FD-SOI) process, aka GF’s 22FDX technology. As reference chips, they were primarily meant to target prospective IP licencees (as a proof of concept), but at the same time the AKD1000 (on a PCIe board or inside a Dev Kit) benefitted individual developers (professional hardware engineers in companies or academic settings as well as advanced hobbyists) who were not interested in mass production of edge devices and the signing of an IP licence, but instead may have only required a single PCIe Board or Dev Kit for their projects or research (take note that it says on the BrainChip shop website in bold capital letters that development kits are not intended to be used for production purposes). Meanwhile, AKD1000 chips have also been integrated into the VVDN Edge AI Boxes, and the Unigen Cupcake Edge AI Server will soon be offered with a new configuration based on the AKD1500 (?) as an AI option.
Akida 2.0, the neural processing system’s enhanced 2nd Generation, was announced and introduced last year, but purely as an IP offering, productised in three different variations: akida-E, akida-S and akida-P, depending on where in the Edge AI spectrum (sensor edge < server edge) its prowess is required.
AKD2000, however, doesn’t exist - at least not yet.
The way I understand it, AKD2000 would be the name of BrainChip’s (hypothetical) reference chip based on Akida Gen 2, which may or may not materialise.
Let’s recall what was said earlier this year:
In an interview with Jim McGregor from TIRIAS Research during CES 2024 (January 9-12), Todd Vierra replied the following to his interview partner’s comment “And correct me if I’m wrong, but this is the Akida 2?”
Todd: “This is actually all ran [sic] on Akida 1 hardware. Akida 2, erm - we are in the process of taping out and we’ll get that silicon back a little bit later, but these are all just Gen 1...” (from 9:26 min). His statement about an imminent tapeout seemed to confirm what (according to FF) Sean Hehir had told select shareholders in the November 2023 Sydney “secret meeting”.
Surprisingly, a mere seven weeks later, during the Virtual Investor Roadshow (February 27), neither Sean Hehir nor Tony Lewis mentioned anything at all about a tape-out in progress, but instead argued a second generation reference chip as proof of concept was unnecessary, while at the same time not totally excluding a potential future tape-out complementing their core IP business. However, our CTO made it clear that it is definitely not their intention to manufacture chips on a large scale:
From 43:17
Roger Manning’s question: “Given BrainChip’s business model is to largely sell its akida IP, will it be necessary to prove each new version of akida in silicon?”
Tony: “So I think the big question was, will this event-based paradigm yield, erm can it be done and will it yield some benefits to customers, and I think we achieved that by taping out our earlier generation of products, and so we’ve already achieved that. And it’s my belief that there is only marginal benefit in taping out the next generation, we already proved the main points of it. And clearly we don’t want to start to manufacture chips on a large scale. We’d be competing with our customers and that would really break our business model right now.”
Sean: “Yeah, and to be clear, a lot of work has gone on with our ability to simulate workloads in Generation 2 as well. As Tony said, we certainly have reference chips in Generation 1, and the typical engagement course that we work with IP license prospects is we allow them to run models on there and/or simulate them in our simulation tools that we have for Generation 2, so Roger, I would say stay tuned, we may or may not, erm, but right now, there is no need for us to do that.”
Now the way I understood the “We’d be competing with our customers” comment is not for fear of treading on their customers’ or a specific customer’s toes (as other TSE users have interpreted it), but because they would shoot themselves in the foot by doing that: after all, it would be less profitable for our company when customers could just buy those chips off the shelves to utilise them in their in-house development (and hence save a lot of money, as there won’t be any follow-up costs for them) rather than having to pay an initial IP license fee and future royalties.
Does my interpretation make sense or am I overlooking something here?
And as for the next iteration of the Akida processor family, we don’t even know, yet, whether it will be called akida 3.0 or akida 2.X…
From min 47:41 min:
Sean Hehir: “… but round Generation 3, if you will: You know, I mentioned earlier in my slide that when I talked about our product planning and our execution cycle, if you will, you could see we are always planning on this product and we are always looking for improvements on our IP offering right there. Now whether we call it formally “Generation 3” or “2 something x” - but yes, we are in the middle of a planning cycle right now to make some changes and we’ll make announcements over time.”
So what we can say with confidence (provided we believe our CEO’s words) is that the advent of the Akida neural processor family’s 3rd generation is approaching… Whether there will ever be an AKD3000, though, is uncertain.
Regards
Frangipani
P.S.: I still can’t get my head around Todd Vierra’s statement, though. Would they really have backed out at the last minute, eg due to financial constraints?
Or was he possibly referring to a tapeout not of AKD2000 as a reference chip, but to a tape-out of a SoC by a specific customer that includes Akida 2.0 IP, along the lines of what DingoBorat said?
But then again, would he really say “…we’ll get that silicon back a little later”?
I suppose only if it was a joint development, such as possibly one with Socionext or Tata Elxsi (which could explain the different colour of the mysterious Custom SoC on that presentation slide)? As otherwise, wouldn’t such a SoC be taped out by the customer itself rather than by / in collaboration with BrainChip? I am a bit confused here.
It seems too early as a mere placeholder for the planned integration of Akida IP into the Frontgrade Gaisler SoC, which according to ESA’s Laurent Hili “We aim to tape out ideally before the end of the year, beginning of next year” (from 47:25 min shortly before the end of the mid -March BrainChip podcast Episode 31). After all, they could have labelled it “prospective Customer Custom SoC”, but the way it is presented on the slide, I agree with DingoBorat that it does appear to be an already existing physical implementation, indeed. Mmmmh…![]()
View attachment 61438
![]()
Nintendo Live 2024 Sydney
Fans are invited to register for a chance to join us at the International Convention Centre Sydney on Saturday 31st August and Sunday 1st September for in-person Nintendo fun!www.nintendo.com.au
I wonder why its in Australia ....
Quarterly Report out tomorrow? I hope so . With everyone working so hard for success , one would feel that we all deserve something in it to quietly celebrate. If there is good news in it , I will also happy for a Monday or Tuesday release.A tapeout is an essential part of the IP, whether or not we were to progress to SoC.
Can somebody help me try understand something please.
For those that haven’t seen the post by Markus Schafer from Mercedes which was posted an hour or so ago, here it is below, followed by a screenshot of my comment and the Advanced UX Director of Mercedes to me.
“Hello Beijing and Auto China 2024! Where better to present our Concept CLA Class to Chinese audiences for the first time.
It was a huge pleasure to see it receive such a positive reaction in the world’s biggest single automotive market. This close-to-production insight into the vehicle family based on our Mercedes-Benz Modular Architecture (MMA) offers digital-savvy Chinese customers a feel for the hyper-personalised user experience based on our Mercedes-Benz Operating System (MB.OS).
Our software experts in China have been closely involved in the development of MB.OS from the very start and pay close attention to Chinese feedback. That’s why we brought with us to Auto China demos of some great new digital features and functions of the user interface in the Concept CLA Class.
We want MB.OS to provide our customers in China with an intelligent digital experience based on their own preferences as well as their favourite apps.
And of course, automated driving is another important domain, where the specifics of Chinese roads, traffic and driving styles have a clear impact on how we develop and adapt assistance systems such as our Automatic Lane Change (ALC) function for customers in China.
Furthermore, our MMA vehicles will be equipped with a comprehensive sensor set that feeds our neural network, which enables continuous learning capabilities. This will result in a steady stream of new functions, all provided over-the-air of course. One example will be our point-to-point urban navigation feature. This system can handle challenging urban driving scenarios and supports a fast city rollout due to its “map-less” nature.
But that’s not all I presented in Beijing. Stay “tuned” for more soon…”
So below here is my comment on the post, followed by the reply to me by the Advanced UX Director at Mercedes, and take note, the post itself & my comment didn’t say anything about neuromorphic, so my question is, why the reply from the gentleman at Mercedes with a link to the “In The Loop” post over a year ago??
View attachment 61539
Can somebody help me try understand something please.
For those that haven’t seen the post by Markus Schafer from Mercedes which was posted an hour or so ago, here it is below, followed by a screenshot of my comment and the Advanced UX Director of Mercedes to me.
“Hello Beijing and Auto China 2024! Where better to present our Concept CLA Class to Chinese audiences for the first time.
It was a huge pleasure to see it receive such a positive reaction in the world’s biggest single automotive market. This close-to-production insight into the vehicle family based on our Mercedes-Benz Modular Architecture (MMA) offers digital-savvy Chinese customers a feel for the hyper-personalised user experience based on our Mercedes-Benz Operating System (MB.OS).
Our software experts in China have been closely involved in the development of MB.OS from the very start and pay close attention to Chinese feedback. That’s why we brought with us to Auto China demos of some great new digital features and functions of the user interface in the Concept CLA Class.
We want MB.OS to provide our customers in China with an intelligent digital experience based on their own preferences as well as their favourite apps.
And of course, automated driving is another important domain, where the specifics of Chinese roads, traffic and driving styles have a clear impact on how we develop and adapt assistance systems such as our Automatic Lane Change (ALC) function for customers in China.
Furthermore, our MMA vehicles will be equipped with a comprehensive sensor set that feeds our neural network, which enables continuous learning capabilities. This will result in a steady stream of new functions, all provided over-the-air of course. One example will be our point-to-point urban navigation feature. This system can handle challenging urban driving scenarios and supports a fast city rollout due to its “map-less” nature.
But that’s not all I presented in Beijing. Stay “tuned” for more soon…”
So below here is my comment on the post, followed by the reply to me by the Advanced UX Director at Mercedes, and take note, the post itself nor my comment said anything about neuromorphic, so my question is, why the reply from the gentleman at Mercedes with a link to the “In The Loop” post over a year ago??
View attachment 61539
Still there for me.Interesting, I've just had a look at your post on LinkedIn and the link that was provided isn't there, can you still see it Jesse, perhaps it's only available to you as it's a reply to you or it's been taken down?
Oh brilliant, it's obviously me then, thanks for confirming, I deleted my post, I wasn't signed in that's why I couldn't see it, pillock I am!Still there for me.
View attachment 61541