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"Bosch puts its very own strength at risk - perseverance
Bosch CEO Stefan Hartung is increasingly managing the foundation company in McKinsey style. With Lidar, Bosch showed itself to be extremely short-tempered.
31.08.2023 - 08:00 Uhr
The automotive supplier has exited Lidar.
The demands at the world's largest automotive supplier are high. Three and a half years ago, Bosch announced
announced its intention to make lidar technology suitable for automated driving on a mass scale. This involves laser scanners that are superior to radar and camera technologies in recognising their environment in certain situations.
In fact, Bosch secretly discontinued lidar development in the summer, as has now become known. The foundation company ZF has also already dropped out of lidar.
Because of the still weak demand and the significant delay in the development of robot cars, the decision may be understandable. But if Lidar does not remain an isolated case, this raises central questions. Bosch and ZF are foundation companies. Time and again, the bosses at Bosch and ZF boast that this legal form gives the Swabians staying power in the development of future technologies.
Bosch extremely short of breath with Lidar
But with Lidar, Bosch and ZF were extremely short-tempered. In too late and out too early. Bosch CEO Stefan Hartung can take credit for being a manager who likes to make decisions. Like ZF CEO Holger Klein, he was influenced by McKinsey. But in McKinsey style, Bosch would never have invested over ten years in the development of anti-lock braking systems (ABS) or driving stability programmes (ESP), which are extremely successful today. Now, American and Chinese companies in particular are betting on Lidar.
>>Read also: Bosch gives up on lidar sensors
Bosch already refrained from investing in battery cells for financial reasons. Now the company is left out in this key technology. The transformation is obviously so demanding on the resources of the low-margin automotive suppliers that they no longer trust themselves to have the staying power for risky and costly developments.
Bosch prefers to invest in software and chips rather than in battery chemistry and lidar. But chips also play a role in lidar. Nvidia or Qualcomm have been investing in automotive applications for a long time without great economic success. They can easily afford to do so because of their highly profitable core business beyond cars.
And these are precisely the new competitors that Bosch is encountering in the field of software. But Bosch must not run out of steam in this key competence for the car of the future.
More: Car manufacturers increase pressure on Conti, ZF and Bosch"
https://www.handelsblatt.com/meinung/kommentare/kommentar-bosch-setzt-seine-ureigene-staerke-aufs-spiel-die-ausdauer/29363200.html
A friend knows them quite well through his collaboration with them and he regularly sticks his finger down his throat (?) because they can't get anything done ("geschissen bekommen"). As a project partner he is just desperate. I hope I'm not hurting any employees with his observation.
Then the market will be a little clearer and Valeo will certainly not mind.
German industry is eroding. We prefer to focus on more important things than that.)*
____
*That is meant syphisantly-cynical. Our focus here is currently on issues aiming at society at its zenith, but just beyond it.
Bosch CEO Stefan Hartung is increasingly managing the foundation company in McKinsey style. With Lidar, Bosch showed itself to be extremely short-tempered.
31.08.2023 - 08:00 Uhr
The automotive supplier has exited Lidar.
The demands at the world's largest automotive supplier are high. Three and a half years ago, Bosch announced
announced its intention to make lidar technology suitable for automated driving on a mass scale. This involves laser scanners that are superior to radar and camera technologies in recognising their environment in certain situations.
In fact, Bosch secretly discontinued lidar development in the summer, as has now become known. The foundation company ZF has also already dropped out of lidar.
Because of the still weak demand and the significant delay in the development of robot cars, the decision may be understandable. But if Lidar does not remain an isolated case, this raises central questions. Bosch and ZF are foundation companies. Time and again, the bosses at Bosch and ZF boast that this legal form gives the Swabians staying power in the development of future technologies.
Bosch extremely short of breath with Lidar
But with Lidar, Bosch and ZF were extremely short-tempered. In too late and out too early. Bosch CEO Stefan Hartung can take credit for being a manager who likes to make decisions. Like ZF CEO Holger Klein, he was influenced by McKinsey. But in McKinsey style, Bosch would never have invested over ten years in the development of anti-lock braking systems (ABS) or driving stability programmes (ESP), which are extremely successful today. Now, American and Chinese companies in particular are betting on Lidar.
>>Read also: Bosch gives up on lidar sensors
Bosch already refrained from investing in battery cells for financial reasons. Now the company is left out in this key technology. The transformation is obviously so demanding on the resources of the low-margin automotive suppliers that they no longer trust themselves to have the staying power for risky and costly developments.
Bosch prefers to invest in software and chips rather than in battery chemistry and lidar. But chips also play a role in lidar. Nvidia or Qualcomm have been investing in automotive applications for a long time without great economic success. They can easily afford to do so because of their highly profitable core business beyond cars.
And these are precisely the new competitors that Bosch is encountering in the field of software. But Bosch must not run out of steam in this key competence for the car of the future.
More: Car manufacturers increase pressure on Conti, ZF and Bosch"
https://www.handelsblatt.com/meinung/kommentare/kommentar-bosch-setzt-seine-ureigene-staerke-aufs-spiel-die-ausdauer/29363200.html
A friend knows them quite well through his collaboration with them and he regularly sticks his finger down his throat (?) because they can't get anything done ("geschissen bekommen"). As a project partner he is just desperate. I hope I'm not hurting any employees with his observation.
Then the market will be a little clearer and Valeo will certainly not mind.
German industry is eroding. We prefer to focus on more important things than that.)*
____
*That is meant syphisantly-cynical. Our focus here is currently on issues aiming at society at its zenith, but just beyond it.
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I kid you not!
Enjoy Greek Isles; been there a few times, fun place, possible locations for $5 party could be Cartagena (Sth America) or maybe upmarket Aruba or Bonaire not far from there... Sun, sand and cocktails. We would afford it by then 
