I thought this was interesting
View attachment 81877
This to me is a very smart strategy
Make the base affordable so everyone can get one.....resolves the most basic of business requirements being a margin of profitability (even if only small) and provides liquidity and cashflow
Then in this day and age of everyone needing/wanting to be unique and promote their individuality you have endless add-ons and customisation accessories that adds
your personality and flavour to the vehicle
and just happen to be items that deliver to the business better inherent margins thereby increasing profitability
I think it very smartly taps into the gen "whatever it is" thing being that whole individuality/personality/stand out/I'm unique/need vibe that seems to be the current paradigm
Do I sound too fucking philosophical and thereby somewhat weird???
Feel free to let me know