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Comcast CMCSA announced that its AudienceXpress has collaborated with iSpot to introduce fresh data sets for measuring TV ads. The collaboration is set to improve performance in TV marketing solutions, especially in today's complex media landscape.
The partnership aims to explore how iSpot's syndicated national TV ratings can be integrated into AudienceXpress' platform effectively.
This collaboration comes at a crucial time for TV advertising, with various companies introducing new technol...
>>> Read more: Comcast's (CMCSA) AudienceXpress, iSpot Team Up for TV Marketing
The partnership aims to explore how iSpot's syndicated national TV ratings can be integrated into AudienceXpress' platform effectively.
This collaboration comes at a crucial time for TV advertising, with various companies introducing new technol...
>>> Read more: Comcast's (CMCSA) AudienceXpress, iSpot Team Up for TV Marketing
