Did anyone else notice that the colour of BrainChip’s neuron/synapse logo on LinkedIn has changed?
From white on a black background to blue on a white background (like in our company’s earlier LinkedIn profile, which for some reason is still around and is still used by some of our BrainChip staff).
But that’s not the reason for my post.
I wanted to draw attention to a different kind of change: the absurd amount of editing that went into yesterday’s LinkedIn post about BrainChip’s newly announced collaboration with Chelpis / Mirle, which comes across as very unprofessional. Mind you, I’m not talking about editing the odd typo here!
Yesterday morning Australian time,
@genyl spotted the following LinkedIn post, which was, however, deleted shortly after…
… only to reappear as a heavily edited version about five hours later. It was then shared with us here on TSE by both
@Learning and
@supersonic001:
By then, quite a bit of content had been rephrased, the hyperlinks to the two companies from Taiwan had been removed (why?), Mirle Group had become Mirle, but was still incorrectly referred to as the “parent company” of Chelpis Quantum Corp. - this was rectified only later, and it now correctly reads “partner company”.
Just to show you the absurd amount of editing that happened AFTER someone at BrainChip had initially posted about this new collaboration, I typed and colour-coded the whole post: the original text is in black, sections deleted are marked accordingly, hyperlinks are in blue and content added is in red resp. green (an edit of the already edited post).
“BrainChip is excited to announce today that
CHELPIS QUANTUM CORP. Chelpis Quantum Corp. has selected our Akida chips for its industrial robotic security application.
Chelpis is purchasing AKD1000 devices for qualification and deployment in end point security for robotic solutions.
Long term, this collaboration This is the first step in a collaboration that will help enable Chelpis and their
parent partner company
Mirle Group’s Mirle’s vision to build autonomous quadruped robotics
that mimic the movement of four-legged animals for industrial/factory environments
. Chelpis’ planned AI-PQC robotic chip has selected Akida IP to fulfill next-generation security and AI computing requirements. , where Chelpis is exploring BrainChip’s Akida IP to fulfill security and AI computing needs in an AI-PQC robotic System-on-Chip development.
We look forward to working with Chelpis
to expand upon Akida's innovative Edge AI capabilities!
Learn more here:
https://lnkd.in/gVDGMr4i
#AI #Edge #edgepoweredsecurity
#edgepoweredrobotics #neuromorphics #EdgeAI”
Agreeing on the exact wording of something posted on an official company social media channel should obviously happen BEFORE posting, NOT AFTER!
And as we all know, this was unfortunately not the first time that BrainChip posts were deleted shortly after posting…
Whoever is responsible for this repeated posting/retracting/editing/reposting is not doing a good job.
