Bravo
If ARM was an arm, BRN would be its biceps💪!
I’ve been spending some time in Japan lately, and things are starting to get interesting when you look at who’s actually connected to whom.
During a conversation with a business partner, a company called Vector came up …a German player… so let’s take a look.
Renesas, who,… as we all know,…licensed Akida from us, plays a pretty central role in all this. Not just because they’re integrating the Akida IP, but also because they’ve worked with Vector years ago. Back then, it was about CANopen and industrial Ethernet… not exactly headline material, but definitely industrially relevant.
So what’s Vector’s role? Well, they’re not some small outfit. They’re playing in the top league, especially in the AUTOSAR space. And more recently, they’ve teamed up with Synopsys to develop SDV platforms.
Yes, Synopsys… the same one that’s part of the Intel Foundry Alliance… just like BrainChip.
What’s emerging here is a pretty tight-knit web of players. Not all directly connected, but definitely linked through shared nodes:
Renesas ↔ Vector
Renesas ↔ BrainChip
Synopsys ↔ Intel Foundry ↔ BrainChip
Synopsys ↔ Vector
And when you also consider that Vector has been working with Mercedes-Benz on SDV tooling and embedded software…
Well, maybe it’s worth taking a closer look at what’s possibly already brewing quietly in the background.
Coincidence? Or is there already something moving under the radar that just hasn’t made it to the headlines yet?
Just asking for a friend.
I’m no engineer…
But the network is definitely there.
I’m not good at researching so I leave it to you @Bravo
This press release on 11 July 2025 got me wondering whether Tata Exlsi was first introduced to BrainChip by Synopsys.
See the screenshot below showing a picture of BrainChip's Akida in Synopsys's "Corporate Overview for Investors May 2022"
BrainChip and Tata Elxsi officially announced their partnership on August 28, 2023, when Tata Elxsi joined BrainChip’s Essential AI ecosystem to integrate Akida neuromorphic technology into medical and industrial applications.
Tata’s continued collaboration with Synopsys (2025) builds upon their existing relationship with BrainChip, completing a triangle of opportunity IMO.
Synopsys + Tata could potentially model and test complex ECUs before production which is critical for SDV.
BrainChip + Tata could potentially allow these ECUs and future ECUs to embed real-time, energy-efficient AI inference.
IMO. DYOR.
Press Releases
Tata Elxsi and Synopsys Collaborate to Accelerate Software-Defined Vehicle Development through Advanced ECU Virtualization Capabilities
Date: Jul 11 2025Integrated capabilities aim to simplify and speed software development and testing to help reduce related costs and de-risk production timelines
Bengaluru, India – July 11, 2025 — Tata Elxsi, a global leader in design and technology services, today announced the signing of a Memorandum of Understanding (MoU) with Synopsys, a leader in silicon to systems design solutions, to collaborate to deliver advanced automotive virtualization solutions. The MoU was signed at the SNUG India 2025 event in Bengaluru by senior leaders from both companies.
The collaboration will provide customers pre-verified, integrated solutions and services that make it easy to design and deploy virtual electronic control units (vECUs), a cornerstone technology critical for efficient software development and testing in today’s software-defined vehicles. The collaboration brings together Tata Elxsi’s engineering capabilities in embedded systems and integration with Synopsys’ industry-leading virtualization solutions that are used by more than 50 global automotive OEMs and Tier 1 suppliers to help reduce development complexity and cost, improve quality of software systems, and de-risk vehicle production timelines.
Together, the companies are already collaborating on programs with several global customers to enable vECUs, as well as software bring-up, board support package (BSP) integration, and early-stage software validation. These solutions are being deployed across vehicle domains such as powertrain, chassis, body control, gateway, and central compute, helping customers simulate real-world scenarios, validate software early, and reduce reliance on physical prototypes.
Through the collaboration, Synopsys and Tata Elxsi will further explore opportunities to scale and accelerate the deployment of electronics digital twins for multi-ECU and application specific systems.
“Our partnership with Synopsys reflects a future-forward response to how vehicle development is evolving. As OEMs move away from traditional workflows, there is growing demand for engineering services that are tightly integrated with virtualization tools. This strategic collaboration enables us to jointly address that shift with focus, flexibility, and domain depth,” said Sundar Ganapathi, Chief Technology Officer of Automotive, Tata Elxsi.
“The automotive industry’s transformation to software-defined vehicles requires advanced virtualization capabilities from silicon to systems. Our leadership enabling automotive electronics digital twins, combined with Tata Elxsi’s engineering scale and practical experience operationalising automotive system design, will simplify the adoption of virtual ECUs and thereby accelerate software development and testing to improve quality and time to market,” said Marc Serughetti, Vice President, Synopsys Product Management & Markets Group.
Tata Elxsi & Synopsys Partner to Speed SDV with Advanced ECU Virtualization
Discover how Tata Elxsi and Synopsys are accelerating software-defined vehicle (SDV) innovation with advanced ECU virtualization for faster development and validation.
Reminder - #28,573