WOW News: Estimating The Fair Value Of Woolworths Group Limited (ASX:WOW) - 16th Nov 2022, 3:11pm

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In this article we are going to estimate the intrinsic value of Woolworths Group Limited (ASX:WOW) by projecting its future cash flows and then discounting them to today's value. The Discounted Cash Flow (DCF) model is the tool we will apply to do this. It may sound complicated, but actually it is quite simple!

We generally believe that a company's value is the present value of all of the cash it will generate in the future. However, a DCF is just one valuation metric among many, and it is not ...

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