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For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to investors, even if it currently lacks a track record of revenue and profit. Unfortunately, these high risk investments often have little probability of ever paying off, and many investors pay a price to learn their lesson. While a well funded company may sustain losses for years, it will need to generate a profit eventually, or else investors will move on and the company will wither...
>>> Read more: Do Suncorp Group's (ASX:SUN) Earnings Warrant Your Attention?
>>> Read more: Do Suncorp Group's (ASX:SUN) Earnings Warrant Your Attention?