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Ford (F) is "monitoring" Tesla's (TSLA) price cuts, and will adjust its own EV prices "as the market sees fit," says Darren Palmer, VP of Electric Vehicle Programs at Ford Model E Pricing. Palmer joined Yahoo Finance's Rachelle Akuffo and Pras Subramanian on Yahoo Finance Live, as Ford's F-150 Lightning launched in Norway, entering the global EV market. Palmer says Ford is "seeing massive demand" for products, and is "increasing production" to meet that demand. Palmer adds that Ford is currently...
>>> Read more: Tesla price war: Ford exec says company will adjust EV prices 'as the market sees fit'
>>> Read more: Tesla price war: Ford exec says company will adjust EV prices 'as the market sees fit'