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By Jody Godoy
ALEXANDRIA, Virginia (Reuters) - News Corp in 2017 estimated losing at least $9 billion in ad revenue that year if it had switched away from Google's massive advertising apparatus, keeping the media conglomerate captive to the Big Tech company, a former News Corp executive testified on Tuesday.
"I felt like they were holding us hostage," Stephanie Layser said the second day of Google's antitrust trial in Virginia.
Google frustrated publishers by introducing features that benefit...
>>> Read more: News Corp would have lost $9 billion in 2017 by ditching Google ads, ex-exec testifies
ALEXANDRIA, Virginia (Reuters) - News Corp in 2017 estimated losing at least $9 billion in ad revenue that year if it had switched away from Google's massive advertising apparatus, keeping the media conglomerate captive to the Big Tech company, a former News Corp executive testified on Tuesday.
"I felt like they were holding us hostage," Stephanie Layser said the second day of Google's antitrust trial in Virginia.
Google frustrated publishers by introducing features that benefit...
>>> Read more: News Corp would have lost $9 billion in 2017 by ditching Google ads, ex-exec testifies
