IFM News: Nike’s direct-to-consumer strategy is ‘scary’ for small footwear businesses, Exclucit - 9th Apr 2022, 2:00am

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Entrepreneur & Exclucity Owner Trent Out Loud joins Yahoo Finance Live to discuss Nike's direct-to-consumer sales.

Video Transcript

BRIAN CHEUNG: Welcome back to Yahoo Finance Live. We were highlighting Nike's earnings recently, which shows a strategy of growing its sales through making direct sales to the consumer-- that would be through their stores, through their online model. The company, in fact, grew their direct sales by 15% to $4.6 billion in its fiscal year third quarter earnings. And...

>>> Read more: Nike’s direct-to-consumer strategy is ‘scary’ for small footwear businesses, Exclucity owner says
 
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