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For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to investors, even if it currently lacks a track record of revenue and profit. But as Peter Lynch said in One Up On Wall Street, 'Long shots almost never pay off.' Loss making companies can act like a sponge for capital - so investors should be cautious that they're not throwing good money after bad.
So if this idea of high risk and high reward doesn't suit, you might be more interest...
>>> Read more: Do Brambles' (ASX:BXB) Earnings Warrant Your Attention?
So if this idea of high risk and high reward doesn't suit, you might be more interest...
>>> Read more: Do Brambles' (ASX:BXB) Earnings Warrant Your Attention?
