BBN News: Baby Bunting Group (ASX:BBN) Could Be Struggling To Allocate Capital - 2nd Dec 2022, 7:24am

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If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. Firstly, we'll want to see a proven return on capital employed (ROCE) that is increasing, and secondly, an expanding base of capital employed. If you see this, it typically means it's a company with a great business model and plenty of profitable reinvestment opportunities. In light of that, when we looked at Baby Bunting Group (ASX:BBN) and its ROCE trend, we weren't exactly thrilled.

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